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Rap Snacks is on a mission to create a lasting impression on the culture through its business blueprint. Created in 1994 by James Lindsay, Rap Snacks has energized the business and music landscape for Hip-Hop artists that include Master P, who now serves as limited partner, and other relevant artists such as Lil Baby, Rick Ross, Snoop Dogg, and Nicki Minaj.
Nicki Minaj has become known for having a ride-or-die fanbase, “the Barbies” — also known as “the Barbz.” To honor her loyal supporters, Rap Snacks partnered with the Harajuku Barbie in June for her own edition of Rap Snacks, The Barbie-Que Honey Truffle Potato Chips, as previously reported by AfroTech. “Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release at the time of the launch, according to PEOPLE. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.” But it appears that what started as “legendary” has turned into a legal battle.
Snoop Dogg and Master P are both the definition of hustlers. So, it’s only right that the two are now officially business partners. The upcoming Super Bowl performer’s wine, 19 Crimes, has been circulating in stores and now, his face is going on chip bags next. Rap Snacks co-founder Master P has brought fellow Hip-Hop legend Snoop Dogg on as a new brand ambassador to create Snoop Dogg Icon Chips, according to BET. “Don’t nobody have more chips than me. Just did a deal with the new brand ambassador, Snoop Dogg. We are family and there’s enough for all of us to eat. We agreed on a 50/50 partnership. And the new Snoop Dogg Icon chips are coming soon in three flavors. I’m committed to continue educating and giving our people the blueprint on building economic empowerment. Trust the process. We’re taking over the grocery stores, they can have the streets,” he wrote via Instagram. View this post on Instagram A post shared by Master P (@masterp) Master P is always about empowering the...
Rap Snacks is full of flavor and innovation! In a recent announcement, the company has disclosed a new partnership with InterApp Inc., the provider of the InterApp Augmented Reality (AR) platform, to both empower and entertain Hip-Hop fans and up-and-coming artists with AR experiences for the snack culture. Thanks to InterApp — graphic designers, agencies, artists, authors, printers, and businesses of all sizes, can add interactive AR experiences to packaging, labels, apparel, art and custom print with the help of intuitive web-based software and step by step wizard functionality. Courtesy of Rap Snacks Although the brand is known for its distinctive packaging with some of the hottest faces in the industry, which include Cardi B, Lil Baby, Migos, The Notorious B.I.G. and more, they can now offer exclusive media content, games and rewards to Rap Snacks fans and supporters with the new partnership. “Rap Snacks taps into the entrepreneurial spirit of Hip-Hop on every level, from the...
Rick Ross is the definition of a businessman, and his partnership with fellow entrepreneur James Lindsay, CEO of Rap Snacks, further cements his position in the business world. According to a press release, Rick Ross, Lindsay and Green Globe’s Hempacco will develop and manufacture Hemp Hop Smokables — a line of hemp smokables, rolling paper and functional hemp cannabinoid cigarettes. “I truly believe in the health benefits of Hemp derived products,” said Ross. “Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of Hemp cannabinoids. Working with James Lindsay and Hempacco’s team, including Lue, Jorge, and Sandro, has been fantastic. We’ve already started developing the flavors as well as the look and feel of all the products.” Hempacco’s mission is to disrupt tobacco and the line aims to help push it further. “This is not my first consumer product. I launched Rap Snacks 27 years ago with the...
Whether rap fans agree or not, one thing that cannot be disputed is Nicki Minaj’s commercial success. A proud native of Trinidad and Tobago, Minaj took the rap game by storm with explosive creativity, catchy lyrics, and bass-pounding beats. While the 41-year-old entered the game with mixtapes and songs that still get the people moving, many Hip-Hop enthusiasts would argue that her verse on Kanye West’s “Monster” set her apart. Like her song “Starships,” Nicki Minaj’s career has catapulted her into chart-topping levels and garnered her uncanny influence. According to Billboard, Nicki Minaj has produced three No. 1 hits and had 23 of her songs become top ten singles. Her 2022 single, “Super Freaky Girl,” made history for the rapper. Billboard reports that “The track is Minaj’s first Hot 100 No. 1 as an unaccompanied artist and her third overall.” This was also the first time a Hip-Hop song by a solo woman would chart this way since Lauryn Hill’s “Doo Wop (That Thing)” in 1998. Minaj...
InterApp has successfully raised over a million dollars in its pre-seed funding round. It has just raised $1.2 million to fulfill its mission to make augmented reality (AR) a necessary tool for consumers. “This funding round will empower InterApp to scale up and 10x its marketing reach, exposure and distribute high fidelity content that communicates InterApp’s proposition value,” InterApp CEO and co-founder Will Brown exclusively told AfroTech. Over the past three years, the company has been on the rise thanks to strategic partnerships with brands like Rap Snacks and SXSW. View this post on Instagram A post shared by InterApp (@interappusa) What’s more, currently, it’s been aiming to lead the charge when it comes to AR brand adoption for consumer engagement.
Scared money don’t make no money — but that is not the case for Moneybagg Yo! The rapper just dropped a new line of chips for Rap Snacks. This follows two years after Moneybagg Yo made an announcement on Twitter revealing he had finalized a deal with the brand. “Just Close Deal Out Wit Rap Snacks, Let Me kno Wat Flavors Y’all Want GO,” Moneybagg Yo wrote. Just Close Deal Out Wit Rap Snacks Let Me kno Wat Flavors Y’all Want GO!! 👇🏾 pic.twitter.com/35sIrlxcEP — Certified Speaker (@MoneyBaggYo) May 18, 2020 Rightfully so, Moneybagg Yo’s name is front and center on the packaging and it appears the drop is in the flavor Dill Pickle Jalapeño Chips. The rapper was found sharing his Rap Snacks on Tuesday (March 29). “Pack just dropped, man,” an unidentified voice said in the Instagram video. “We getting chip money, too, now,” the man continued. View this post on Instagram A post shared by 2Cool2Blog (@2cool2bl0g) Moneybagg Yo now joins a notable group of hit rappers with their own set of...
The nation’s first climate-friendly snack brand could soon become more accessible for Americans. Certified WBENC woman-owned business and BIPOC-founded and owned brand, Moonshot, has announced that it’s expanding its distribution. Its signature crackers are now available for purchase through several value-aligned retailers both in-stores and online, including Bubble, Goldune, and New Leaf, reports 69 News. Created by Planet FWD , Moonshot is made with the planet’s health in mind. View this post on Instagram A post shared by Moonshot (@moonshotsnacks) “We’re thrilled to grow the reach of our climate-friendly food movement with retailers that consumers already rely on to uphold their sustainability standards,” shared Julia Collins , founder, and CEO of Moonshot in a statement. “We recognize that the power of our impact cannot be achieved by any one brand alone and look forward to the continued growth of this movement through trusted retail partners.” Research reveals that the...
The year 2022 has been an interesting one. A wild real estate market, big tech layoffs, and the rising cost of inflation have the world on edge. As life would have it, no one is exempt from these impacts. And Cardi B is telling the world that she, too, is in the number. Born Belcalis Marlenis Almánzar, the rapper has captivated the hearts and attention of her fans since she first hit the scene. With her witty personality and viral catchphrases, Cardi B shot up to the top and hasn’t looked down since. The New York native gave us hits like “Bodak Yellow” and “Up.” Although many have a lot to say concerning her lyricism, few can argue her natural ability to perform and deliver a song. Regardless of the pundit’s opinions surrounding Cardi’s music career, the rapper has leveraged her success to keep advancing her career beyond music. AfroTech previously reported that Cardi B has brand and endorsement deals with companies like Fashion Nova, Pepsi, Marc Jacobs, and Rap Snacks. The...
If there’s one person who we can consistently learn from when it comes to making smart business moves, it’s Percy Miller. Miller, known to the culture as Master P, cemented a place in Hip-Hop for himself through his No Limit Soldier movement in the early 90s. Since then, he has also solidified himself as a renowned businessman as the founder of No Limit Records, the CEO and founder of P. Miller Enterprises, the creator of Rap Snacks, and much more. After inheriting $10,000, following medical malpractice that led to the death of his grandfather, Master P used the funds to invest in not only himself but his family. He made the decision to take his music dreams all the way by eventually relocating from his home of New Orleans, LA to California.
Responding to a fundamental calling, Denise Woodard became a visionary in a $2 billion industry. Her Calling Woodard was looking to find a solution to help her daughter who had various food allergies, as previously reported by AFROTECH™. She was searching for snacks that would help her daughter but ultimately started creating her own recipe for cookies made without wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame and shellfish — launching vegan company Partake Foods in 2016. Woodard saw great promise in her products and believed others would too. She received checks up to $10,000 from family and friends through a Kickstarter campaign to scale the business into Whole Foods and Wegmans, she told Forbes. “I was cobbling together $5,000 and $10,000 checks to keep the lights on, from anyone who would listen,” she told Forbes. “The dribs and drabs were not enough, so I sold my engagement ring. But we were seeing traction, which led us to raise our first institutional round.” A...