Snoop Dogg and Master P are both the definition of hustlers. So, it’s only right that the two are now officially business partners.

The upcoming Super Bowl performer’s wine, 19 Crimes, has been circulating in stores and now, his face is going on chip bags next.

Rap Snacks co-founder Master P has brought fellow Hip-Hop legend Snoop Dogg on as a new brand ambassador to create Snoop Dogg Icon Chips, according to BET.

“Don’t nobody have more chips than me. Just did a deal with the new brand ambassador, Snoop Dogg. We are family and there’s enough for all of us to eat. We agreed on a 50/50 partnership. And the new Snoop Dogg Icon chips are coming soon in three flavors. I’m committed to continue educating and giving our people the blueprint on building economic empowerment. Trust the process. We’re taking over the grocery stores, they can have the streets,” he wrote via Instagram.

Master P is always about empowering the Black community in building wealth with each of his business endeavors.

AfroTech previously shared that partial proceeds from his Master Crunch Cereal go toward his Team Hope Foundation, a nonprofit organization for inner-city youth. With this latest move, Master P is keeping his foot on the gas and staying true to his “the more we make, the more we give” mentality.

“We let these companies make multi-billion dollars from us and we don’t have none of the ownership in this, and we don’t control it,” he said. “You don’t have to own everything, but if you control it, then you can feed so many families. We not destroying the community, we building it up.”

The Snoop Dogg Icon Chips Drop

The release date has yet to be announced, but fans can expect three different flavors to try.

More Master P Ventures In The Works

In December 2021, AfroTech previously reported that Master P and his son, Romeo Miller, have a new ice cream machine, The Ice Cream Shop, in the works.