Rick Ross is the definition of a businessman, and his partnership with fellow entrepreneur James Lindsay, CEO of Rap Snacks, further cements his position in the business world.

According to a press release, Rick Ross, Lindsay and Green Globe’s Hempacco will develop and manufacture Hemp Hop Smokables — a line of hemp smokables, rolling paper and functional hemp cannabinoid cigarettes.

“I truly believe in the health benefits of Hemp derived products,” said Ross. “Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of Hemp cannabinoids. Working with James Lindsay and Hempacco’s team, including Lue, Jorge, and Sandro, has been fantastic. We’ve already started developing the flavors as well as the look and feel of all the products.”

Hempacco’s mission is to disrupt tobacco and the line aims to help push it further.

“This is not my first consumer product. I launched Rap Snacks 27 years ago with the vision to create products that speak to the culture,” said Lindsay. “Now Rap Snacks are sold in supermarkets and convenience stores all over the country. Our network of distributors are ready to welcome the product to their shelves and provide consumers with a product that has cultural representation.”

Along with the news of the launch, Ross’ fans are in for another treat. Hemp Hop will be giving away at least one free carton of Hemp Hop to fans who register to win on their website.

Hemp Hop Smokables isn’t Ross’ first introduction into the cannabis industry either. The rapper partnered with COOKIES to launch his cannabis brand in 2020, joining other Hip-Hop entrepreneurs who have also ventured into the industry. AfroTech reports rap billionaire Jay-Z also launched his Monogram brand the same year.

“I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South,” said Ross in a press release.