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After Nicki Minaj Announced Her First-Ever Sneaker Collection With Black-Owned Vegan Sneaker Brand Løci, Its Website Hit A 3,500% Surge

Tapping into a new venture, Nicki Minaj described it as “an absolute dream come true.” In an Instagram post, the “FTCU” rapper announced her collaboration with Løci for her first-ever sneaker collection. What’s more, she made it clear that she had ownership in the partnership rather than just having her name and likeness used. “Thank you to my team for helping me make this dream come to fruition,” Minaj wrote in the caption. “This isn’t a sponsorship. I’m an owner & partner & we will be showing you the first complete collection on 4/12. Love you, BARBZ. THANK YOU.”   View this post on Instagram   A post shared by Barbie (@nickiminaj) Following Minaj’s announcement, the Barbz, her fanbase, created a big spike in traction for Løci. According to Forbes, the company’s website crashed after a 3,500% surge in traffic. Launched in 2021 in London, England, Løci is a Black-owned vegan luxury sneaker brand, according to a press release. Founders Emmanuel Eribo, Philippe Homsy, Frank Eribo,...

Ngozi Nwanji

Apr 1, 2024

Nicki Minaj Was The First Female Rapper To Amass A $100M Fortune — Here's Where Her Net Worth Sits Today

Whether rap fans agree or not, one thing that cannot be disputed is Nicki Minaj’s commercial success. A proud native of Trinidad and Tobago, Minaj took the rap game by storm with explosive creativity, catchy lyrics, and bass-pounding beats. While the 41-year-old entered the game with mixtapes and songs that still get the people moving, many Hip-Hop enthusiasts would argue that her verse on Kanye West’s “Monster” set her apart. Like her song “Starships,” Nicki Minaj’s career has catapulted her into chart-topping levels and garnered her uncanny influence. According to Billboard, Nicki Minaj has produced three No. 1 hits and had 23 of her songs become top ten singles. Her 2022 single, “Super Freaky Girl,” made history for the rapper. Billboard reports that “The track is Minaj’s first Hot 100 No. 1 as an unaccompanied artist and her third overall.” This was also the first time a Hip-Hop song by a solo woman would chart this way since Lauryn Hill’s “Doo Wop (That Thing)” in 1998. Minaj...

Josh Rodgers

Mar 1, 2024

Nicki Minaj's Former Manager Claims He Quit On Her Right Before Massive 'Super Bass' Success

Sometimes one wrong move can change the trajectory of a person’s entire life or career.

Shanique Yates

Mar 9, 2023

Nicki Minaj On Signing To Young Money: 'One Thing I Made Sure I Didn’t Do Was Sign A 360 Deal'

Nicki Minaj once revealed that signing with Lil Wayne’s Young Money imprint was more about loyalty than money. However, that doesn’t mean she was quick to jump into just any deal.

Shanique Yates

Feb 15, 2023

Drake Thanks Lil Wayne For Once Giving Him $30K — 'That's The Most Important Amount Of Money I've Ever Made'

Drake will forever pay homage to Lil Wayne, the man who played one of the most integral parts in his life.   View this post on Instagram   A post shared by champagnepapi (@champagnepapi)

Samantha Dorisca

Nov 1, 2022

Rap Snacks Sued By Mattel For Violating Its Trademark Rights With Nicki Minaj's 'Barbie-Que' Chips

Nicki Minaj has become known for having a ride-or-die fanbase, “the Barbies” — also known as “the Barbz.” To honor her loyal supporters, Rap Snacks partnered with the Harajuku Barbie in June for her own edition of Rap Snacks, The Barbie-Que Honey Truffle Potato Chips, as previously reported by AfroTech. “Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release at the time of the launch, according to PEOPLE. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.” But it appears that what started as “legendary” has turned into a legal battle.

Ngozi Nwanji

Aug 15, 2022

With Rick James' Daughter As President, The Rick James Estate Is Proving The Late Singer's Influence Is Still Relevant 18 Years After His Passing

If you ever saw the Blassic (Black and classic) movie “Friday,” then you know when Smokey initially attempts to convince Craig to try cannabis, it is done with the 1978 Rick James classic “Mary Jane” in the background. Outside of this film, written and produced by Ice Cube, “Mary Jane” would become a cultural classic. While this one may be top of the list for many, the funk and R&B singer has many other classics that cemented him as one of the greats. Songs like “You & I,” “Fire And Desire,” and “Give It To Me Baby” can be found on many cookout or family reunion playlists. To prove that James’ music stands the test of time, his all-time most popular hit from the 80s, “Super Freak,” is being sampled by New York rapper Nicki Minaj. Minaj released her new single, “Super Freaky Girl,” Friday, Aug. 12. With a range of hits and an undeniable influence on culture, the world was saddened when Rick James passed away in 2004. However, it would not be until several years later that the estate...

Josh Rodgers

Aug 12, 2022

Nicki Minaj Introduces Barbie-Que Honey Truffle Potato Chips In Collaboration With Black-Owned Rap Snacks

Nicki Minaj is the latest star to join Rap Snacks and its lineup of celebrity partnerships that include Migos, Boosie, Romeo Miller, Fabolous, Rick Ross, and Lil Baby, among others, as AfroTech previously told you.  

Samantha Dorisca

Jul 1, 2022

Nicki Minaj Becomes MaximBet Investor, Advisor, And Ambassador As She Gears Up To Disrupt Another Male-Dominated Industry

Nicki Minaj has been tapped to help take sports betting lifestyle brand, MaximBet to new heights. According to a press release, the award-winning musician and entrepreneur has been named as an investor, advisor, and global ambassador of the sports betting platform. In addition, she will lead as creative director for Maxim Magazine. “I don’t think I’ve ever been prouder of a collaboration,” said the “Moment For Life” emcee in the release. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!” Nicki Minaj is the face of Maxim Bet @BallySports has learned. @NICKIMINAJ will also serve as the new creative director of Maxim magazine, special...

Shanique Yates

May 31, 2022

Nicki Minaj To Expand Empire Through The Creation Of Her Own Record Label And Management Company

Is a new Young Money on the way? It may be with Nicki Minaj’s next venture. She’s dominated the rap industry for over a decade, so it’s only right that the rapper embarks on her next journey. After being in the business of influencing female rappers that have followed her pinkprint, Nicki is creating her own artist roster. In an interview with Joe Budden, she revealed that she’s building her own record label and management company, according to Variety. Just as the legendary 2000s to 2010s Hip-Hop era that came out out of Lil Wayne signing her and Drake to Young Money Entertainment, Nicki is carving a new executive path that will bring new buzzing talent for today’s industry. “I am creating my own management company,” she shared with Budden, according to Variety. “I’m also doing my record company. I have a couple of artists that I will start the record company with. I’ll speak on that closer to album time.” There’s no set in stone date yet for Nicki’s upcoming fifth studio album, so...

Ngozi Nwanji

Mar 10, 2022

Superstar Cardi B Says She Brings In Over A Million Dollars A Show With Only One Album Under Her Belt

Cardi B has entered the chat. In a recent Twitter conversation, TDE President Punch recently rattled off some names of whom he feels are the “next superstars” in rap. And while Doja Cat, Lil Nas X, Jack Harlow, and Baby Keem are all part and parcel of the “correct” answers, Punch initially didn’t mention the leader of the Bardi Gang. I’m curious, who are the next superstars in rap? — Punch TDE (@iamstillpunch) February 20, 2022 That’s when Cardi B took to her Twitter to put her money where her mouth is, pointing out that she makes more than a million dollars per show. She also shared screenshots from a purported booking agent, who pointed out that recently made her an offer of two shows for more than $2 million. “Over a M a show with 1 album,” Cardi B wrote. “BIG SUPERSTAR are you dumb? Waiting on my agent got like 3 overseas, one for 2Ms.” View this post on Instagram A post shared by The Shade Room (@theshaderoom) Later, according to Complex, Punch clarified and claimed that Cardi...

Nicki Minaj Posting Her Pink Crocs Reportedly Caused A 4,900% Spike In Sales

Rap icon Nicki Minaj has once again used her worldwide influence to break the internet. This week, Minaj — who’s also dropping new music on Friday — made her grand return to Instagram after a four-month hiatus to show off in a post wearing nothing but her pink Crocs blinged out with bedazzled Jibbitz and Chanel-jewels. Nicki Minaj also posed for the photo using only two pink heart-shaped pillows to cover herself, while sporting several diamond necklaces, bracelets and anklets in a decked-out all-pink office. While it’s unclear if Minaj will be formally partnering with Crocs in the future, her single post still shook fans to their cores as they scoured the internet to find the now almost sold-out pair of shoes. According to Google Trends, “pink Crocs” and “Nicki Minaj Crocs” became the breakout searches of the internet, and fans reportedly crashed the retailer’s website with their searches as well.   View this post on Instagram   A post shared by Barbie (@nickiminaj) Minaj’s...

Njera Perkins

May 12, 2021

Birdman Reveals Cash Money Records Rakes In Over $20M Annually Off Artists' Masters Alone

Cash Money continues to take over for the 2000s! Born Bryan Christopher Williams, Birdman is the co-owner and co-founder of Cash Money Records, a label that features a roster of some of this generation’s hottest names in rap like Nicki Minaj, Drake , and Lil Wayne. The label first gained notoriety through former artists like Juvenile, Cory Gunz, and Hot Boys and set the tone for current labels and hip hop acts whose music is evident of Cash Money’s influence on the culture as a whole. Birdman — formerly known as “Baby” — recently explained how putting out the hottest artists has provided a big return to this day, explaining how the label continues to capitalize off of its artists and even how clearing their samples is paying off big time. According to Complex, the hip hop heavyweight recently shed light on the cash flow for the record label during an exclusive with Wallo of “Where’s Wallo.” “If it has a value. That’s a value. If you don’t have a value, you sitting on some sh*t...

Shanique Yates

May 5, 2021