As trends continue to arise in tech, Snoop Dogg doesn’t seem to miss a beat.

If you ask Older Millennials and Gen Xers if their younger selves ever thought Snoop Dogg would go from being the face of West Coast “gangsta rap” to swapping recipes and planting tips with Martha Stewart, the answer is probably no. But this longtime hip-hop fixture and style icon mastered the art of the professional pivot to the point that many in the Gen Z and Alpha segments might not even realize his hardcore roots. Snoop Dogg’s street credibility is undeniable and he has proven that staying true to yourself will always take you further than pandering. So, with decades spent in and around the music industry — to the point that he is a fixture — you might wonder just how much the West Coast rapper, actor and entrepreneur is worth. A California Story Snoop Dogg (formerly Snoop Doggy Dogg in his earlier rap days) was born Calvin Cordozar Broadus, Jr. in 1971. From Long Beach, California, Snoop Dogg has a musical path that will sound familiar. As a child he first played piano and...

Snoop Dogg is the next public figure stepping in to assist Josephine Wright in her fight for her home.

Snoop Dogg is collecting business ventures like they’re infinity stones.

Snoop Dogg is all about supporting artists in collecting their coins, and it shows.

A young athlete has secured a check for his talent before turning double digits. Ghalee Wadood Jr., a 9-year-old who plays for Snoop Dogg’s Youth Football League, inked a six-figure name, image, and likeness (NIL) deal with sports agency Family 4 Life — making him the youngest from the youth league to sign a contract — according to Los Angeles, CA-based KTLA-5, an affiliate of The CW Network. In addition to signing Wadood Jr., Family 4 Life represents NFL players from the New England Patriots, the San Francisco 49ers, and the New York Giants.

There is no limit to Snoop Dogg’s business ventures, and his collaboration with Gracie’s Corner is proof!