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Snoop Dogg is a marketing machine. The rapper, who is also a serial entrepreneur and the owner and CEO of Death Row Records, kept himself busy over the summer as the torchbearer and NBC Special Correspondent during the 2024 Paris Olympic Games. Snoop Dogg’s screen time included travel with the U.S. men’s basketball team, which concluded with a segment about the team’s synergy in conversation with sports commentator Mike Tirico. He also shared some viral moments, including a swim lesson with 28-time Olympic medalist Michael Phelps and his attendance at the gymnastics qualifying round, which sparked a dance moment with Simone Biles and Jordan Chiles. Speaking of his appointment he told The Associated Press, “This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment.” It appears NBC Sports’ coverage of the 2024 Paris Summer Olympics has led to a significant boost for its parent company,...
It’s hard to discuss Hip-Hop’s legendary impact without mentioning certain names, and one of those is West Coast icon Snoop Dogg. From his debut song “Who Am I? (What’s My Name?)” to his commentary on the 2024 Olympic Games, Snoop Dogg has become a household name across various intersections of the entertainment industry. As the current owner of Death Row Records, he is reconnecting more intentionally with his musical roots. According to a previous AFROTECH™ report, the deal follows the release of Snoop Dogg’s latest album, “B.O.D.R.,” which dropped on Feb. 11, 2022. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the 52-year-old emcee said in a statement to NPR in 2022. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.” Snoop Dogg is now...
Long-time hip hop heads are surely familiar with the works of rapper turned businessman Calvin Broadus, AKA Snoop Dogg . Since Snoop has taken part in a wide array of business and entertainment ventures, it should come as no surprise to learn that many of his children have followed suit. One of his most prolific offspring is his 27-year-old son, Cordell Broadus, who is best known for his time on the field for UCLA’s Bruins Football team . While Cordell could likely have built a brand off his father’s name alone, or even gone on to pro NFL football, the young mogul has taken after his father’s penchant for diversifying his income streams. He has branched off into numerous exciting fields. Today, Cordell Broadus has an estimated net worth of over $2 million independently, and functions as one of the heirs to his father’s estate of over $160 million. Let’s take a moment to look into Cordell’s many revenue streams, his college football career, and any other pertinent information, and...
Master P and Snoop Dogg believe Walmart And Post Foods are stifling the success of their cereal venture. In a press conference held on Feb. 6, it was revealed the rappers-turned-businessmen have filed a lawsuit as a result of their belief that the “industry giants” allegedly colluded to impact Broadus Foods’ Snoop Cereal’s visibility on store shelves, a press release mentions. Several alleged grievances were mentioned including a breach of the implied covenant of good faith dealing, breach of contract, fraud, negligent misrepresentation, collusion and conspiracy, and aiding and abetting an infringement, among others. During the conference, a video displayed interested customers looking to purchase Snoop Cereal in Walmart stores. While navigating the cereal aisle, one customer who visited a Walmart in Long Beach, CA, Snoop Dogg’s hometown, discovered the brand was allegedly missing from the store shelves. Other snippets displayed customers with a similar discovery. After further...
If you ask Older Millennials and Gen Xers if their younger selves ever thought Snoop Dogg would go from being the face of West Coast “gangsta rap” to swapping recipes and planting tips with Martha Stewart, the answer is probably no. But this longtime hip-hop fixture and style icon mastered the art of the professional pivot to the point that many in the Gen Z and Alpha segments might not even realize his hardcore roots. Snoop Dogg’s street credibility is undeniable and he has proven that staying true to yourself will always take you further than pandering. So, with decades spent in and around the music industry — to the point that he is a fixture — you might wonder just how much the West Coast rapper, actor and entrepreneur is worth. A California Story Snoop Dogg (formerly Snoop Doggy Dogg in his earlier rap days) was born Calvin Cordozar Broadus, Jr. in 1971. From Long Beach, California, Snoop Dogg has a musical path that will sound familiar. As a child he first played piano and...
