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Leave it to Steph Curry and Michelle Obama to remind us that health and flavor don’t have to be enemies. The NBA legend and the forever First Lady have teamed up to launch PLEZi Hydration, a new sports drink aiming to do what health gurus allege Gatorade and Powerade never quite pulled off — offer hydration without compromising on health. Born out of Obama’s public benefit company, PLEZi Nutrition, the drink is marketed as a “healthier” option for individuals who want to stay active without consuming excessive sugar and sodium. According to its website, each 16.9-ounce bottle packs only 12 grams of sugar — less than half of what you’d find in traditional sports drinks — plus 500 mg of potassium, 120 mg of sodium (vs. 210 mg), and the full daily dose of vitamin C. And this isn’t a slap-your-name-on-it celebrity endorsement. Both Curry and Obama were deeply involved in creating the drink from the ground up. Based on a CNBC report, Curry helped with everything from the packaging to the...
GOAT talk usually happens when one legend or icon speaks about someone of similar status doing impactful work in their respective industry. And when it comes to basketball, several names pop up in the GOAT conversation. The more recurring ones are Michael Jordan, LeBron James, and Kobe Bryant. However, many basketball enthusiasts would argue that this list is incomplete. If the talk is about holistic impact, a few more names must hit the GOAT rankings — from the current and more recent stars like Kevin Durant, Stephen Curry, and Giannis Antetokounmpo to OGs like Magic Johnson, Bill Russell, and Isiah Thomson. And in an interview Thomas had on the Pivot Podcast, he shared his thoughts on how players like James are changing the business of the game.
Let’s face it, being a professional athlete can make you a lot of money, but it’s the moves you make off the court that will have you set for life. These days, we’re seeing more and more athletes making smarter financial decisions after watching the unfortunate mistakes made by a lot of the greats that came before them. However, while it’s great to make smart financial investments for the future of you and your family, what good is it if you don’t use your privilege to reach back and pay it forward for others who may not be in the same fortunate position that you’re in? Steph Curry is a 4× NBA champion, 8× NBA All-Star, and was voted the league’s Most Valuable Player twice. He’s arguably one of the best basketball players of our generation — especially when it comes to draining shots from the three-point line. When he’s not leading the Golden State Warriors to the NBA Finals in hopes of clutching another championship title or being a loving husband and proud father of three, he’s...
Giannis Antetokounmpo and the Milwaukee Bucks may have fallen short of reaching the NBA Finals this year. However, the star power forward still found a way to come out on top by answering the Memphis rap legend Gangsta Boo’s iconic question, “Where Dem Dollas At?” Antetokounmpo once held the league’s largest contract for a player in league history. Known as the “Greek Freak,” he signed a $228 million supermax extension deal over five years.
Basketball hosted one of its most exciting nights, the NBA draft. Each year, prospects from around the world wait in anticipation, hoping their hard work on the collegiate level or in semi-professional leagues will earn them one of the most coveted spots in the world’s most revered basketball league. Year after year, new talent emerges, and the idea of who will be the NBA’s next big star enters sports chats. With all of the hype around this pivotal night, another focus is the deals and payouts draftees receive due to their newfound success. Young superstars of today benefit from rising costs due to inflation, the advancement of endorsement deals, and the ability to leverage highlight reels and salary caps to move the needle for their large rookie contracts. Photo Credit: Nic Antaya By comparison, some of the league’s best players in history commanded top-dollar salaries. For example, Ervin “Magic” Johnson signed an estimated $2.3 million contract over five years as part of his 1979...
Stephen Curry continues to win on and off the court. During his quest to put another NBA championship under his belt, a rare rookie card just hit the auction market for some big bucks. Hypebeast reports that an autographed 2009 rookie card just hit the PWCC Marketplace this week with initial bidding surpassing $400,000. The 2009 National Treasures card is number 93 out of 99 and is expected to go for over $500,000 upon the end of the auction later this week.
Diddy and Caresha had the world reconsidering relationship goals this week, but none of that hoopla stopped the next batch of investors from checking out what non-fungible tokens (NFTs) are new to the market. Investors, look no further. AfroTech is back with another roundup of NFTs that we believe are worth checking out.
As the monetization of products, services, and untraditional items increases, so does the rise and popularity of non-fungible tokens (NFTs). Many people are going full force with developing NFTs for art, music, and even tweets . Whatever the subject of the NFT, it does not appear that the phenomenon is going to stop any time soon. While some financial experts are still on the fence about the long-term sustainability of NFTs, the continuing financial implications seem stable for the future. As the second quarter of 2022 carries on, the hype and fluidity of NFTs are strong as ever. Tap into these NFT collections and projects we’ve had our eyes on.
Investment firms are a necessary part of the business world. But did you know that these celebrities helm up their own? From a tennis legend to several rappers, these twelve celebs are redefining what the names and faces of investment firms look like. No longer tied to “old-money white wealth” like Goldman Sachs, JPMorgan Chase, and Bank Of New York Mellon, these celebrities have proven that investments made back into the Black community pay off in much larger dividends…and cultivate goodwill in the long run. For example, Karan Wadhera — the managing partner for Snoop Dogg’s Casa Verde — even left his position in the “traditional” investment firm world to work with the legendary Doggfather on his venture. He told TechCrunch that he was driven to do so to shift people’s focus onto things that weren’t getting enough attention at the time (in Casa Verde’s case, Black ownership and cannabis investment). “We have a decent-size checkbook and a fairly high profile in this space, so we see...
Stephen Curry doesn’t miss — not even from the Metaverse! Following his latest victory of breaking the all-time NBA three-point record during the Golden State Warriors game against the New York Knicks at Madison Square Garden, Curry launched his very own non-fungible token (NFT) collection, which sold out in less than five minutes. https://cms.afrotech.com/wp-content/uploads/2021/12/2974sc-MainPreview.mp4 Within the first hour, the drop raised $2.1 million and all of the profits will go directly to charity including his very own foundation alongside his wife Ayesha Curry, Eat. Learn. Play. “We’re incredibly proud of Stephen for this amazing achievement,” said Chris Helfrich, CEO and President of Eat. Learn. Play., in an official press release shared with AfroTech. “We’re honored that these commemorative moments of Stephen’s brilliant career will benefit Eat. Learn. Play., where the funds raised will go directly to support our foundation’s work in improving the lives of children in...
Celebrities of all shapes, sizes, and colors can only dream about having multi-million dollar deals. But there are some celebrities who prefer to walk away because they are worth so much more. In some cases, the decision to walk away from hefty paydays — whether on principle or on principal — proves to be a wise one. There are plenty of celebrities who play the long game that end up getting more in dividends because they chose to hold out for what they felt they deserved. And then there are other cases where the celebrity doesn’t know when to hold them — or when to fold them — and the consequences are devastating (We’re sure, for example, that Matt Damon could use that extra couple million right now. Should’ve done “Avatar,” sir, and you wouldn’t have the disaster of “Stillwater” to contend with). Did you know, for example, that Dwayne “The Rock” Johnson turned down the opportunity to host the 2019 Oscars? According to Us Weekly, the wrestler-turned-multi-hyphenate was the first...
Basketball superstar Klay Thompson recently scored in the tech world. In a $40 million funding round led by venture capital firm Andreessen Horowitz, the National Basketball Association (NBA) star’s Thompson Family Foundation has invested in fantasy sports startup Sleeper, reportedly quadrupling its value to more than $400 million. According to Bloomberg, the funding will be for “product development and hiring in areas including engineering, design, customer support, finance and marketing.” Joining Andreessen Horowitz and Thompson were existing backers General Catalyst and Birchmere Ventures along with angel investors that included Miami Dolphins player Byron Jones and former NBA player Shane Battier, Bloomberg reports. Sleeper’s initial focus was on the National Football League (NFL) and the NBA, but the pandemic’s impact pushed them to extend into esports as well. In addition, the startup also added college basketball this year. “Originally, the goal was to do arena sports and...
Steph Curry has plans to help close the racial wealth gap. The NBA superstar will join forces with the nonprofit NinetyToZero in an effort to close the wealth gap that is currently plaguing America. According to NinetyToZero, closing the racial wealth gap could increase the economic growth of the U.S. by $1.5 trillion over the next decade. They also report that Duke University research revealed that the wealth gap between Black and white Americans is between $11 trillion and $13.5 trillion. “Uncovering solutions and creating opportunities is something I’m profoundly committed to,” said Curry in an official press release. “Bridging the racial wealth gap is one of the biggest challenges of our generation. We are setting a concrete approach that every organization can take to initiate meaningful progress now.” Curry will also be joined by American Express, cannabis company, Green Thumb, the NFL’s Washington Football Team, and the United Way of New York City. Other partners include the...
Even in the off-season, Steph Curry is winning! According to Bro Bible, the world’s rarest Steph Curry trading card recently sold for a whopping $5.9 million. The card was purchased by Alt Fund II and it is a 2009, National Treasures 1-of-1 Rookie Logoman Autograph. The highest price ever paid for a trading card 💰 Alt, an alternative asset platform, has purchased a majority of this 1/1 2009 Steph Curry Rookie Logoman. The price? $5.9 million. pic.twitter.com/Ztn94misCl — Front Office Sports (@FOS) July 6, 2021 With the veteran minimum in the NBA at $2.6 million, this means that the cardboard version of Steph Curry could actually be worth more than the real NBA player. Trading card values continue to be on the rise as just this year alone the record for the most expensive NBA trading card has been broken three times! In March Luka Dončić’s rookie card sold for $4.6 million and in April Alt broke the record by purchasing a 2003 Exquisite Lebron James Rookie Patch Auto for $5.2...
Steph Curry is getting into the investment game and he’s kicking things off by backing an innovative pay-equity company. Bloomberg reports that the two-time NBA MVP has a new early-stage investment firm and he’s starting off the company’s slate of investments by putting money into Syndio — a leading company in the equity tech space. Fortune also shares that Curry’s company, Penny Jar Capital, has pledged a $1 million investment for Syndio this week to help the startup maintain its “momentum as the first and the best equity tech platform,” according to CEO Maria Colacurcio. Colacurcio tells the outlet that Curry’s interest in her company was sparked by Syndio’s ability to reveal pay gaps by race and gender. And although Curry’s new firm has only been registered with the Securities and Exchange Commission (SEC) since May, his passion for equal pay predates that. “Ensuring people are paid fairly is long overdue, and is a fundamental issue that needs to be addressed to progress towards...