LeBron James and Maverick Carter are taking their love for the barbershop another step further with the announcement of a new men’s grooming line.
Feb 15, 2024
LeBron James has secured a multiyear deal that will provide exposure for his son Bronny.
Jan 10, 2024
Creative money moves are coming from MVP Joel Embiid as he announces the launch of Miniature Géant, a media company in partnership with SpringHill Company. The new partnership with SpringHill Company — co-founded by LeBron James and Maverick Carter — marks the expansion of the creative firm’s footprint.
Jun 26, 2023
LeBron James continues to uplift the community that raised him.
Jun 12, 2023
Savannah James is more than meets the eye. When she isn’t serving looks as a mother of three and the wife of basketball legend LeBron James, the Ohio native is all about her business.
Jun 7, 2023
Kevin Durant has joined Michael Jordan and LeBron James in inking a rare contract.
Apr 28, 2023
Naomi Osaka has made herself known as not only a professional athlete but a boss with numerous business ventures. Within her creative bubble, the mom-to-be has tapped into media. As previously reported by AfroTech, Osaka launched her media company Hana Kuma in partnership with LeBron James and Maverick Carter’s SpringHill Company in June 2022.
Apr 20, 2023
As the U.S. Securities and Exchange Commission (SEC) cracks down on celebrities who previously endorsed fraudulent cryptocurrency, another speculation has arisen.
Apr 18, 2023
Twitter is about to conduct a full sweep of users’ free blue checks including big-name public figures and celebrities.
Mar 31, 2023
LeBron James’ I Promise School is further expanding to support his hometown of Akron, OH.
Mar 28, 2023
LeBron James’ move to join the Fenway Sports Group (FSG) may be set to pay off in the long term.
Mar 10, 2023
The possibility of LeBron James and his son, Bronny James, both playing in the NBA at the same time has continued to be discussed among basketball experts and fanatics. Now, experts are weighing in and projecting the value the father-son duo could bring to the league.
Feb 24, 2023
They don’t call LeBron James the GOAT for no reason. On top of breaking records such as becoming the NBA’s all-time leading scorer, the basketball star has built a business empire on and off the court. As previously reported by AfroTech, James’ numerous investments — which account for over $500 million of his wealth — have led him to reach billionaire status.
Feb 21, 2023
LeBron James may seem to have it all figured out as a father, one of basketball’s greatest players, and a prominent entrepreneur. However, even he understands his story is far from finished.
Feb 16, 2023
LeBron James has officially made history as the NBA’s all-time leading scorer , but the threads he wore could prove to be pretty historic, too.
Feb 9, 2023