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LeBron James And Maverick Carter Expand 'The Shop' Series To A Line Of Grooming Products For Men

LeBron James and Maverick Carter are taking their love for the barbershop another step further with the announcement of a new men’s grooming line.

Shanique Yates

Feb 15, 2024

LeBron James Signs A Multiyear Deal With Fanatics Collectibles And Is Set To Launch A Trading Card With Son Bronny

LeBron James has secured a multiyear deal that will provide exposure for his son Bronny.

Samantha Dorisca

Jan 10, 2024

Joel Embiid Launches Media Company With LeBron James And Maverick Carter's SpringHill Company

Creative money moves are coming from MVP Joel Embiid as he announces the launch of Miniature Géant, a media company in partnership with SpringHill Company. The new partnership with SpringHill Company — co-founded by LeBron James and Maverick Carter — marks the expansion of the creative firm’s footprint.

Josh Rodgers

Jun 26, 2023

LeBron James And I Promise School Announce 'Permanent' Housing For Students And Their Families

LeBron James continues to uplift the community that raised him.  

Shanique Yates

Jun 12, 2023

From Once Owning A Juice Bar To Investing In Her Husband's Tequila Business, Savannah James Is Building An Empire

Savannah James is more than meets the eye. When she isn’t serving looks as a mother of three and the wife of basketball legend LeBron James, the Ohio native is all about her business.

Shanique Yates

Jun 7, 2023

Kevin Durant Inks Lifetime Deal With Nike, Makes History Alongside Michael Jordan And LeBron James

Kevin Durant has joined Michael Jordan and LeBron James in inking a rare contract.

Ngozi Nwanji

Apr 28, 2023

Naomi Osaka's Media Company Hana Kuma Raises $5M In A Funding Round

Naomi Osaka has made herself known as not only a professional athlete but a boss with numerous business ventures. Within her creative bubble, the mom-to-be has tapped into media. As previously reported by AfroTech, Osaka launched her media company Hana Kuma in partnership with LeBron James and Maverick Carter’s SpringHill Company in June 2022.

Ngozi Nwanji

Apr 20, 2023

Company Sued After Telling 'Potential Investors' It'd Bring In $97B In 3 Years, Falsely Claimed LeBron James Was Involved

As the U.S. Securities and Exchange Commission (SEC) cracks down on celebrities who previously endorsed fraudulent cryptocurrency, another speculation has arisen.

Ngozi Nwanji

Apr 18, 2023

LeBron James Among Many Twitter Users Against Paying For The Blue Check — 'If You Know Me I Ain't Paying'

Twitter is about to conduct a full sweep of users’ free blue checks including big-name public figures and celebrities.

Ngozi Nwanji

Mar 31, 2023

LeBron James' Foundation To Open A Job Facility For His I Promise School's Students And Families

LeBron James’ I Promise School is further expanding to support his hometown of Akron, OH.

Ngozi Nwanji

Mar 28, 2023

LeBron James' Equity Set To Increase In A Lifetime Deal As A Partner In Fenway Sports Group

LeBron James’ move to join the Fenway Sports Group (FSG) may be set to pay off in the long term.

Ngozi Nwanji

Mar 10, 2023

Expert Suggests NBA Franchise Value Could Jump 50% Thanks To Bronny And LeBron James

The possibility of LeBron James and his son, Bronny James, both playing in the NBA at the same time has continued to be discussed among basketball experts and fanatics. Now, experts are weighing in and projecting the value the father-son duo could bring to the league.

Ngozi Nwanji

Feb 24, 2023

Meet 3 Black Men In LeBron James' Business Circle: 'I Am So Grateful And Blessed That We Found Each Other'

They don’t call LeBron James the GOAT for no reason. On top of breaking records such as becoming the NBA’s all-time leading scorer, the basketball star has built a business empire on and off the court. As previously reported by AfroTech, James’ numerous investments — which account for over $500 million of his wealth — have led him to reach billionaire status.

Ngozi Nwanji

Feb 21, 2023

LeBron James, LIFEWTR To Award $100K In Grants To Help People Chase Their Life Goals

LeBron James may seem to have it all figured out as a father, one of basketball’s greatest players, and a prominent entrepreneur. However, even he understands his story is far from finished.  

Samantha Dorisca

Feb 16, 2023

LeBron James' NBA All-Time Leading Scorer Jersey Could Fetch Over $3M If It Hit The Auction Block, Report Says

LeBron James has officially made history as the NBA’s all-time leading scorer , but the threads he wore could prove to be pretty historic, too.

Shanique Yates

Feb 9, 2023