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Jerseys worn by LeBron James and his son Bronny performed exceptionally well at auction. On June 27, 2024, Bronny James made headlines when he joined the Los Angeles Lakers, selected as the 55th overall pick in the second round of the NBA Draft, notes USC Athletics. Shortly after, he signed a four-year rookie contract worth $7.9 million guaranteed, per ESPN. This historic move placed Bronny on the same team as his legendary father, LeBron. “Bronny is, first and foremost, a person of high character,” Lakers General Manager Rob Pelinka said, according to the NBA. “And second, he is a young man that works incredibly hard. Those are the qualities we look for in drafting players and adding to our developmental corps at the Lakers.” Speaking to his potential, Lakers Head Coach JJ Redick commented, per Sports Illustrated: “We view Bronny as case study No. 1. Because his base level of feel, athleticism, point-of-attack defender, shooting, passing — there’s a lot to like about his game. And...
New changes are underway at LeBron James’ media company. Bloomberg previously reported that the SpringHill Co., owned by James and Maverick Carter, had been in talks for several months with Fulwell 73, a British television, music, and film company known for “The Kardashians” and “Carpool Karaoke .” Sources close to the discussions mentioned plans for unscripted and live programming, with both parties aiming to leverage their resources across Europe and the United States. Now, it has been confirmed that the two companies will merge, however without any money being exchanged. The merger will instead be supported by a $40 million investment toward future growth from entities such as Fenway Sports Group, RedBird Capital Partners, UC Investments, Nike, Epic Games, Main Street Advisors, and Eldridge Industries, according to Variety. “We didn’t want to stand still and ultimately just be a production company where more and more you are in the services business. We’re producers for hire,”...
Uncle Nearest Whiskey’s founder has a word of advice for Beyoncé as she plants herself in the spirits industry. As AFROTECH™ previously told you, the “Cowboy Carter” singer released SirDavis in August 2024. The American whisky brand was launched in partnership with Moët Hennessy, and its inaugural product is inspired by Japanese and Scotch whiskies with promises to maintain “the robust and deep flavors typical of classic American rye,” a press release mentioned. The venture is inspired by Beyoncé’s paternal great-grandfather Davis Hogue, who was a farmer and worked as a “moonshiner” in the midst of the Prohibition era. “Our whiskey’s legacy dates back over 200 years to a Black man in Alabama in the 1800s… a man who was a businessman and an entrepreneur, but would have never had the opportunity to create a mainstream whiskey back then. Systemic barriers would not have allowed it,” she mentioned, according to GQ. “But it turns out that my great-grandfather’s hands planted the seed...
LeBron James’ name is now attached to another accomplishment. According to the Akron Beacon Journal, a St. Vincent-St. Mary jersey, worn in high school by the current Los Angeles Lakers star made its way to Julien’s Auction in Gardena, CA. The jersey was sported during a 2002 Sports Illustrated cover titled “The Chose One,” captured by Michael LeBrecht, who served as a Sports Illustrated photographer at the time, per the auction house’s official site. “This was the first time I shot LeBron and these are the images here. Just kind of a simple setup. I had him dunk the ball at least 40 times. G ot him praying to make the NBA, and then I just felt like, ‘Okay let’s get a little bit more animated.’ He’s posing, I’m like, ‘J ust reach out like this’ and I’m like, ‘G ive me a woo.’ And he’s like ‘Woo!’ Y ou look back and you don’t realize it was a real turning point,” LeBrecht said in a video shared by the auction house. That photoshoot remains a memorable moment in sports , and now the...
Bronny James just took home a top prize in the gaming world. The Los Angeles Lakers player participated in the “Call of Duty: Modern Warfare III” Tournament, which was held during the NBA Summer League in Las Vegas, NV, Bleacher Report mentions. James outperformed Charlotte Hornets’ Grant Williams and Detroit Pistons’ Bobi Klintman during a drill contest that lasted two minutes, with James scoring 84 points. As a result, he walked away victorious with a $10,000 prize pool and a “Call of Duty” championship belt. The outlet also notes James had previously played in other “Call of Duty” tournaments and competed for a $25,000 prize in “Modern Warfare III” back in May. View this post on Instagram A post shared by Bleacher Report (@bleacherreport) James’ interest in gaming should come as no surprise. In fact, in 2020 he became a member of esports group FaZe Clan, TMZ Sports reported at the time. “He joined as our newest member. It’s a very authentic relationship that developed between...
Anthony Claytor is the first I Promise School student to graduate from college. As AFROTECH™ previously reported, the school launched in Akron, OH, through the LeBron James Family Foundation, which was established in 2004 to “positively affect the lives of children and young adults through education and co-curricular educational initiatives.” The I Promise School came into fruition in 2017 through a partnership with Akron Public Schools (APS) and a committee of local leaders, educators, parents, and experts, Andscape reported. The school officially opened in 2018. “This school is so important to me because our vision is to create a place for the kids in Akron who need it most — those that could fall through the cracks if we don’t do something,” James said at the time, according to Andscape. “We’ve learned over the years what works and what motivates them, and now we can bring all of that together in one place, along with the right resources and experts. If we get to them early...
Longtime friends LeBron James and Drake are investing their dollars in the PGA Tour. As AFROTECH previously told you, the PGA announced $1.5 billion “in immediate and future equity” from the Strategic Sports Group (SSG), which will permit 200 PGA Tour members to become “equity holders” in the newly established PGA Tour Enterprises. The grants will be contingent upon “career accomplishments, recent achievements, future participation and services, and PGA TOUR membership status…” Strategic Sports Group, composed of team owners led by Fenway Sports Group, closed on the investment totaling up to $3 billion. “We greatly appreciate the opportunity to join PGA TOUR players in this important next phase of the PGA TOUR’s evolution,” John Henry, principal owner of Fenway Sports Group and manager of the Strategic Sports Group, said in a news release. “Our enthusiasm for this new venture stems from a very deep respect for this remarkable game and a firm belief in the expansive growth potential...
Creative money moves are coming from MVP Joel Embiid as he announces the launch of Miniature Géant, a media company in partnership with SpringHill Company. The new partnership with SpringHill Company — co-founded by LeBron James and Maverick Carter — marks the expansion of the creative firm’s footprint.
Naomi Osaka has made herself known as not only a professional athlete but a boss with numerous business ventures. Within her creative bubble, the mom-to-be has tapped into media. As previously reported by AfroTech, Osaka launched her media company Hana Kuma in partnership with LeBron James and Maverick Carter’s SpringHill Company in June 2022.
