Steph Curry is getting into the investment game and he’s kicking things off by backing an innovative pay-equity company.
Bloomberg reports that the two-time NBA MVP has a new early-stage investment firm and he’s starting off the company’s slate of investments by putting money into Syndio — a leading company in the equity tech space.
Fortune also shares that Curry’s company, Penny Jar Capital, has pledged a $1 million investment for Syndio this week to help the startup maintain its “momentum as the first and the best equity tech platform,” according to CEO Maria Colacurcio.
Colacurcio tells the outlet that Curry’s interest in her company was sparked by Syndio’s ability to reveal pay gaps by race and gender. And although Curry’s new firm has only been registered with the Securities and Exchange Commission (SEC) since May, his passion for equal pay predates that.
“Ensuring people are paid fairly is long overdue, and is a fundamental issue that needs to be addressed to progress towards an equitable society,” Curry said in a statement. “Syndio is an objective solution that removes unconscious bias from the equation and changes the way business leaders tackle workplace equity.”
According to Fortune, Curry wrote an essay for the Players’ Tribune back in 2018 about his daughter and her future career goals, before calling attention to the gender pay gap.
“I want our girls to grow up knowing that there are no boundaries that can be placed on their futures, period,” he wrote. “I want them to grow up in a world where their gender does not feel like a rulebook for what they should think, or be, or do. And I want them to grow up believing that they can dream big, and strive for careers where they’ll be treated fairly. And of course: paid equally.”
“Every day is when the pay gap is affecting women,” he continues. “And every day is when the pay gap is sending the wrong message to women about who they are, and how they’re valued, and what they can or cannot become.”
Curry’s overall message encouraged people to actively do something to resolve the pay gap in America, and with his latest investment, he was able to put his words into actions.
Syndio isn’t Curry’s only business investment. The Golden Warriors star has been an active investor with his off-court presence, SC30 Inc., and a portfolio that includes Tonal home gyms and Oxigen water.
Additionally, he also has his hands involved in various entertainment projects which includes his ABC miniature-golf competition series, “Holey Moley,” as well as his footwear and apparel lines with Under Armour Inc.