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Why Founder Pinky Cole Opted Not To Use Traditional Marketing To Spread The Word About Slutty Vegan

As Pinky Cole continues to reach the pinnacles of success as an entrepreneur, she also lifts others as she climbs. The Slutty Vegan founder and CEO has never been afraid of taking risks and betting on herself, even when the odds are stacked against her. Her Atlanta, GA-based restaurant has been wildly successful, even though she created the concept as a passion project, initially launching the company as a food truck without focusing solely on profit. “I pinch myself every day,” she told AFROTECH™ in a recent interview. “Sometimes we’re so immersed in our work that we don’t realize the blessings happening around us. I think about how Slutty Vegan opened the door for me to partner with PepsiCo on the Pepsi Dig In Campaign to support Black-owned restaurateurs. As a leader in this space, I can help provide the support they need.” Cole added, “It’s all been a passion project for me because I get to help people reimagine food in a way they never have before. Every single day, I’m humbled...

Jun 3, 2024

Wale Wants To Keep The Momentum Going For Support Of HBCUs As He Joins PepsiCo For Its $250K Donation

It can be a bittersweet feeling when students at Historically Black Colleges and Universities (HBCUs) are proud to rep their school while also facing the challenges that may come with attending one. According to a 2022 report by the Hope Center for College, Community, and Justice (Temple University), out of a surveyed 5,000 students from 14 private and public HBCUs in the fall of 2020, 46% shared that they “ lacked sufficient food a month prior to when the survey was taken.”

Nov 17, 2023

Russell Westbrook Talks Diversity In Design After Stopping By The New Student-Designed Lounge At Pensole Lewis College

In Russell Westbrook’s view, the next generation of creatives needs to be championed.

Sep 22, 2023

Keith Lee's On A Mission To Bring More Visibility To Local Black-Owned Restaurants Across The U.S.

Keith Lee is embarking on amplifying Black-owned restaurants beyond his social media. The popular TikTok food critic has partnered with Pepsi Dig In to help discover top-notch dining establishments across the U.S. for its Restaurant Royalty program, according to a press release shared with AfroTech. For its second year, the platform and Lee aim for consumers to nominate their favorite Black-owned restaurants.

Jun 6, 2023

Team Of Howard University Students Win $1M Grand Prize At Goldman Sachs Competition

Five Howard University students have secured a $1 million cash prize.  

May 26, 2022

History In The Making: Shedeur Sanders Becomes First HBCU Athlete To Sign NIL Deal With Gatorade

College students are making history, thanks to the changes to the name, image, and likeness (NIL) rules. Next up is Jackson State University (JSU) quarterback Shedeur Sanders, who becomes the first Historically Black College and University (HBCU) athlete to sign a multi-year deal with Gatorade. “It’s an honor to join the Gatorade Family and represent this historic moment for HBCU athletes,” said Shedeur Sanders, according to a press release sent to AfroTech. “I can’t wait to work with Gatorade on and off the field to help create even more opportunities for HBCU students and athletes.” Shedeur Sanders can celebrate being a new signee alongside other accomplishments, which include becoming the first HBCU athlete to win the Jerry Rice Award. More recently, the 19-year-old star was named Freshman of the Year at the Southwestern Athletic Conference. “As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,”...

Jan 27, 2022

PepsiCo, National Urban League Commit $10M To Support 500 Black-Owned Restaurants In The U.S.

PepsiCo and the National Urban League (NUL) are teaming up to provide financial support for Black-owned restaurants. According to a press release, the global food and beverage (F&B) leader has formed a partnership with the NUL to launch their Black Restaurant Accelerator Program, which has pledged to give 500 Black restaurant owners in 12 U.S. cities a total of $10 million over the next five years. Both entities’ support comes about following a tumultuous year for small Black-owned businesses that were impacted by the pandemic. “As the pandemic exposed existing disparities many minority business owners face, we saw a fundamental threat that could erase the decades of progress Black-owned restaurants have made,” C.D. Glin — Vice President, Global Head of Philanthropy at The PepsiCo Foundation — said in a statement. “This investment will help Black restaurateurs not only recover from the pandemic but set them on a path to long-term economic resilience. We are inspired by the progress...

Aug 2, 2021

LeBron James Expected To Hit Billionaire Status Before The End Of 2021

LeBron James continues to level up. According to Forbes, the NBA superstar is set to become a billionaire before the end of the year and it’s not just from his talents on the court. Aside from dominating in the sports world, the 2003 draft pick is also a businessman. His strong business portfolio includes ownership in Fenway Sports Group, SpringHill Entertainment, and Blaze Pizza. While the sports industry may seem to produce tons of overnight millionaires with financial horror stories to match, James continues to beat the odds bringing in the dough and amassing an incredible amount of wealth well before his 40th birthday. He’s made an appearance in 10 NBA Finals, has won four of them, and has been deemed one of the best basketball players since Michael Jordan so success has been inevitable for the Akron, Ohio native. Now, as James prepares for the premiere of “Space Jam: A New Legacy,”  his financial portfolio is slated to hit over 10 figures thanks to his involvement in the film...

Jul 12, 2021

PepsiCo Launches $40M Community College Program For Black and Brown Students

PepsiCo and its philanthropic arm The PepsiCo Foundation recognize the challenges in America’s educational institutions and the need for systemic change as it pertains to low-income students of color. For these students who are in pursuit of higher education, PepsiCo has announced a new $40 million scholarship and professional mentoring program to support Black and Hispanic community college students. According to a press release, the new $40 million initiative will start off launching in Dallas , Westchester , Houston , and Chicago. PepsiCo’s plan is to expand the program across 16 additional U.S. cities in the fall and hopes to support roughly 4,000 students over the next five years. “Education is a great equalizer that enables economic growth, upward mobility and helps build generational wealth that lifts up communities over the long-term,” PepsiCo Chairman/ CEO Ramon Laguarta shares in a statement . “With this program, we are creating a differentiated experience for students...

Mar 30, 2021

Aunt Jemima Finally Gets An Official Name Change After Over 130 Years

So long, Aunt Jemima! Yesterday (Feb. 9), PepsiCo, Inc. announced the debut of Pearl Milling Company, reports PR Newswire. Despite the name change, the beloved pancake mix and syrup varieties will keep the familiar red packaging and will remain on shelves under the Aunt Jemima name, minus the character image, until June. While Pearl Milling Company is new to store shelves, it was founded in 1888 in St. Joseph and is responsible for the iconic self-rising pancake mix that later became known to the world as Aunt Jemima. The Quaker Oats Company purchased the Aunt Jemima brand in 1925 and over the years has updated its image to remove racial stereotypes that dated back to the brand’s origins. In June 2020, the company announced its transition from the Aunt Jemima name and likeness as a whole and pledged a $5 million commitment to support the Black community. “We recognize Aunt Jemima’s origins based on a racial stereotype,” said the company in a past press release. “As we work to make...

Feb 10, 2021

Racist History Causes Quaker Oats to Drop Aunt Jemima Brand Name After Over 130 Years

After ignoring the racist stereotype for over 130 years, Quaker Oats — a subsidiary of PepsiCo — has announced that Aunt Jemima will no longer be the face of its pancake and syrup brand. “We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.” Although the brand has changed over the years including the removal of the mammy caricature, which was replaced by a more socially acceptable Black female face, the message behind the brand still remained the same. TikTok user, Kirby, took to social media to give a history lesson on the origins of Aunt Jemima via a video titled “How To Make A Non Racist Breakfast.” “Did you know the name Aunt Jemima means...

Jun 17, 2020

PepsiCo CEO Pledges Over $400 Million To Empower Black Employees & Their Communities

In a message from PepsiCo Chairman and CEO Ramon Laguarta, a letter from a long-time PepsiCo associate has inspired the company to ramp things up in terms of how much they do for the African American community. ” She was disappointed in some of PepsiCo’s past decisions and called us to action, saying: ‘PepsiCo at this time has an opportunity to look at our African American employees and community with wide-open eyes and heart, and to work hand-in-hand to address the plagues many of us all too often face each day.’ I couldn’t agree more,” Laguarta said in his open letter.  And although the company has made great efforts in the past, they felt that now is the perfect time to do more. “Today, I am announcing the next step in PepsiCo’s journey for racial equality,” said Laguarta. “A more than $400 million set of initiatives over five years to lift up Black communities and increase Black representation at PepsiCo. These initiatives comprise a holistic effort for PepsiCo to walk the talk...

Jun 16, 2020

PepsiCo, Inc. Pledges $7M to Support Devastated Communities of Color

COVID-19 has hit Black and Latinx communities immensely over the past few weeks, leaving many unemployed and without proper resources to fight against the virus. As a response, PepsiCo, Inc. and The PepsiCo Foundation has partnered with the National Urban League and UnidosUS to donate $7 million to devastated communities of color, according to a press release. “COVID-19 has once again put a spotlight on the deep-rooted health and economic disparities that have long faced communities of color,” said the CEO of PepsiCo Foods North America, Steven Williams, in a statement . “In response to this, we’re helping to provide immediate relief and support long-term recovery for Black and Latino communities. But just as these inequities existed well before coronavirus, we will continue to do our part and be a partner to these communities in the months and years ahead.” In an effort to effectively help communities of color, PepsiCo identified several metropolitan areas in the country where they...

May 22, 2020

Walmart, PepsiCo and More Companies That Are Going All Out To Support Their Employees

Many employees have been laid off and suddenly found themselves jobless due to the coronavirus outbreak. According to the Washington Post , The Labor Department reported 281,000 people have applied for layoff benefits as of Thursday, and the figure is expected to worsen in the coming weeks. In efforts to combat the nation’s coronavirus induced financial crisis, many mainstream companies are stepping up to the plate and providing financial assistance to their employees. Walmart The country’s largest retailer, Walmart, announced Thursday that the corporation will be providing a cash bonus to their hourly employees at stores, clubs, offices, and supply chains for their hard work during the outbreak. Bonuses include $150 for part-time employees and $300 for full-time employees. The bonuses will tally up to more than $365 million with a payout date of April 2, 2020. PepsiCo PepsiCo is providing additional compensation for its 90,000+ frontline employees who work at their North American...

Mar 28, 2020