The year 2022 has been an eventful one for Chlöe as she’s snagged deals that include DoorDash, Trident, and now, Pepsi — all before releasing her debut album.
Earlier in the year, she foreshadowed the endorsements coming her way in an interview with The Terrell Show.
The young pop star spilled about the music industry including the reality of music not being artists of today’s main source of income.
“Musicians don’t make a lot of money in the music industry,” Chlöe openly shared. “That’s why you see a lot of people they have brand deals and brand sponsorships. That’s where the coin comes from and touring. But music itself, you’re actually losing money.”
On Oct. 4, Chlöe announced her partnership with Pepsi for the return of its Pepsi-Cola Soda Shop, according to a press release shared with AfroTech. The 24-year-old stars in the brand’s new advertisement, which is her own spin on “Footloose.”
“This collaboration with Pepsi is a dream come true,” said Chlöe, according to the press release. “I’m so excited to partner with such an iconic brand with a rich history in music and follow in the footsteps of so many renowned female artists who have been part of the Pepsi family for decades. I’m thrilled to have the opportunity to re-create the fun, beloved track, ‘Footloose,’ through my creative lens and I hope everyone finds something to love in this modern take on a classic.”
The partnership is a full circle moment as her mentor Beyoncé — 21-years-old at the time — had her first Pepsi commercial aired in 2002 during the Super Bowl.
Then, she followed up with her “Crazy in Love” ad the next year ahead of her film “The Fighting Temptations.” As for Chlöe, her film “Praise This” is currently in the works.
“When you saw her walking to the Pepsi vending machine, and the guy was so mesmerized. That’s been ingrained in my memory,” she recalled to PEOPLE of Beyoncé’s 2003 commercial. “All the icons have had their own Pepsi moment, and now having mine is really surreal.”
Nearly ten years after her first link-up with Pepsi, Beyoncé went on to sign a $50 million branding deal, The New York Times reported.
Now, only time will tell of Chlöe’s own run with the beverage brand.
