Khaby Lame is continuing to make moves in silence — literally!

As previously shared by AfroTech, the TikTok star was enlisted by Mark Zuckerberg for Meta’s promo in November 2021. Then, at the top of 2022, he went on to sign a multi-year deal with the iconic fashion line Hugo Boss.

His latest win is partnering with Pepsi on an ad campaign called “A Smoother Way to Soda” for Nitro Pepsi, Marketing Dive reports. The new drink — described as “the first-ever nitrogen-infused cola that’s actually softer than a soft drink,” — was first revealed to the public in February. Ahead of the new product officially hitting shelves nationwide on March 28, Lame became a part of its marketing rollout.

“Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, chief marketing officer at Pepsi, in a press statement.

Khaby Lame x Nitro Pepsi

In Lame’s TikTok for the brand, he is asked at a bar to “show us how to drink Nitro Pepsi.” He goes on to take viewers step-by-step, silently, of how to pour it up and enjoy.

@khaby.lame #pubblicità Smooth 101 ft. #nitropepsi 🥤 Duet to show me your #nitropepsi pour #learnfromkhaby #learnontiktok #ad @Pepsi ♬ suono originale – Khabane lame

According to the outlet, the Nitro Pepsi ads were shot by photographer David LaChapelle and the online sensation “will appear on billboards in Los Angeles, New York and Las Vegas and print spreads in publications like Variety, The Hollywood Reporter, The New York Times and the New Yorker.”

Pepsi’s first national TV ad for Nitro Pepsi is set to air during the Oscars Pre-Show on March 27.

The Khaby Lame Formula

As previously reported by AfroTech, Lame is the second-most-followed on TikTok with 135 million followers (as of this writing). Big brands are really taking note of the fact that he’s marketing gold.

As for what’s next, AfroTech will keep an eye on what else unfolds for the social media champ.