If you want to have a good time on the weekend, most cities offer a range of places that provide top-tier vibes. But if you talk to the locals, you’d be sure to discover the spots beyond what a typical Google search can provide. If you find yourself in Atlanta, GA, rapper 2 Chainz’s Esco Restaurant and Tapas will likely be on that list created by local patrons. Now, those outside the Atlanta Metropolitan Area will get a taste of Esco as a part of PEPSI® Dig In, the brand’s platform designed to “drive access, business growth, and awareness to Black-owned restaurants.”

Since the beginning of her career, Mary J. Blige has produced music that serves as the soundtrack to the lives of Black women from all walks of life.

Traditional Black-owned barber shops are the cornerstone for all things sports related. From who’s the greatest player of all time to ideas about the next free agency move, sports fans of all kinds drop their opinions while waiting for that crisp line up. A consistent staple in these sports conversations is NBA superstar LeBron James. He has the people talking again, and this time, it’s about one of his off-court deals. James is the new partner with PepsiCo’s premium bottled water brand LIFEWTR.

Khaby Lame is continuing to make moves in silence — literally! As previously shared by AfroTech, the TikTok star was enlisted by Mark Zuckerberg for Meta’s promo in November 2021. Then, at the top of 2022, he went on to sign a multi-year deal with the iconic fashion line Hugo Boss. His latest win is partnering with Pepsi on an ad campaign called “A Smoother Way to Soda” for Nitro Pepsi, Marketing Dive reports. The new drink — described as “the first-ever nitrogen-infused cola that’s actually softer than a soft drink,” — was first revealed to the public in February. Ahead of the new product officially hitting shelves nationwide on March 28, Lame became a part of its marketing rollout. “Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, chief marketing officer at...

Coach D now works his magic off of the field! As he continues to work to revitalize the football program at Jackson State, Deion Sanders has helped to ink a deal with Pepsi to join forces with the Southwestern Athletic Conference (SWAC) as a major sponsor. Sanders’ first relations with the leading beverage company began in the mid-1990s and now Pepsi has become the primary beverage sponsor for all SWAC football and basketball championship games through 2023. In the midst of his first season as the coach for Jackson State, the Pro Football Hall of Fame cornerback can now add the role as a SWAC ambassador to his resume. According to USA TODAY, in a three-year deal, Pepsi reiterates its support for Historically Black Colleges and Universities (HBCUs). The deal is a component of the brand’s Racial Equality Journey which includes a series of initiatives launched in April 2020 by the company with a commitment of $400 million over the next five years. “This is kind of next level,” said...