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2 Chainz's Esco Restaurant And Tapas Among Eateries Chosen For PEPSI® Dig In Culinary Residency Program

If you want to have a good time on the weekend, most cities offer a range of places that provide top-tier vibes. But if you talk to the locals, you’d be sure to discover the spots beyond what a typical Google search can provide. If you find yourself in Atlanta, GA, rapper 2 Chainz’s Esco Restaurant and Tapas will likely be on that list created by local patrons. Now, those outside the Atlanta Metropolitan Area will get a taste of Esco as a part of PEPSI® Dig In, the brand’s platform designed to “drive access, business growth, and awareness to Black-owned restaurants.”

Josh Rodgers

Sep 28, 2023

Ludacris Says His ‘Most Challenging Career Moment’ Was Losing A Pepsi Endorsement — 'I Couldn’t Understand For The Life Of Me'

Throughout Ludacris’ dominance in entertainment and business over the past two decades, he says his biggest career challenge was losing a Pepsi endorsement deal.

Samantha Dorisca

Aug 11, 2023

Mary J. Blige Shares What She Learned After Losing Everything — 'Now, I'm All Over My Business. I'm All Over My Finances'

Since the beginning of her career, Mary J. Blige has produced music that serves as the soundtrack to the lives of Black women from all walks of life.

Shanique Yates

May 4, 2023

Chlöe Secures Her Own 'Pepsi Moment' 20 Years After Her Mentor Beyoncé's First Ad Aired With The Brand

The year 2022 has been an eventful one for Chlöe as she’s snagged deals that include DoorDash, Trident, and now, Pepsi — all before releasing her debut album.

Ngozi Nwanji

Oct 5, 2022

Through His Multi-Year Deal With LIFEWTR, LeBron James Aims To Uplift Communities And Culture

Traditional Black-owned barber shops are the cornerstone for all things sports related. From who’s the greatest player of all time to ideas about the next free agency move, sports fans of all kinds drop their opinions while waiting for that crisp line up. A consistent staple in these sports conversations is NBA superstar LeBron James. He has the people talking again, and this time, it’s about one of his off-court deals. James is the new partner with PepsiCo’s premium bottled water brand LIFEWTR.

Josh Rodgers

Jul 13, 2022

I Am Unstoppable: How Dwyane Wade, Pepsi, And Instagram Are Joining The NFT Train

Big Sean asked the question – “Why would I stop?” The song was more than just a popular single from his chart-topping album, “Detroit 2.” It was a mantra – the backdrop to IG captions, TikTok videos, and motivational stories for many. Apparently, the song’s impact was more prominent than human influence because non-fungible tokens (NFTs) took the same perspective. It’s a brand-new week, and AfroTech is back with fresh additions to the unstoppable NFT community.

Josh Rodgers

May 14, 2022

Pepsi Taps Silent TikTok Sensation Khaby Lame To Introduce The World 'To The First-Ever Nitrogen-Infused Cola'

Khaby Lame is continuing to make moves in silence — literally! As previously shared by AfroTech, the TikTok star was enlisted by Mark Zuckerberg for Meta’s promo in November 2021. Then, at the top of 2022, he went on to sign a multi-year deal with the iconic fashion line Hugo Boss. His latest win is partnering with Pepsi on an ad campaign called “A Smoother Way to Soda” for Nitro Pepsi, Marketing Dive reports. The new drink — described as “the first-ever nitrogen-infused cola that’s actually softer than a soft drink,” — was first revealed to the public in February. Ahead of the new product officially hitting shelves nationwide on March 28, Lame became a part of its marketing rollout. “Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, chief marketing officer at...

Ngozi Nwanji

Mar 22, 2022

Pepsi, Coach Prime, Terrence J Rally Students And Alumni To Help Their Favorite HBCU Win $25K

Football season is in full swing! There’s nothing quite like fall football games at Historically Black Colleges and Universities (HBCUs). And this year, Pepsi is blessing fans for their school spirit in a huge way. According to an official press release, the beverage company has launched a contest where HBCU students and alumni can vote for their favorite university. In turn, they will donate $25,000 to the winning institution’s general scholarship fund. “As a long-time resident of the South, I love the energy, spirit, and sense of community that HBCUs bring, especially around the highly anticipated return of football,” said Chauncey Hamlett, Vice President, and Chief Marketing Officer, PepsiCo Beverages North America (South Division) in an official release shared with AfroTech. “This scholarship opportunity isn’t just open to students and alumni to cast their votes, but to anyone who shares pride and enthusiasm for these great institutions. I have a strong passion for HBCUs, and I...

Shanique Yates

Sep 8, 2021

Deion Sanders Assists The SWAC With Landing Pepsi's Latest Deal To Combat Racial Inequality

Coach D now works his magic off of the field! As he continues to work to revitalize the football program at Jackson State, Deion Sanders has helped to ink a deal with Pepsi to join forces with the Southwestern Athletic Conference (SWAC) as a major sponsor. Sanders’ first relations with the leading beverage company began in the mid-1990s and now Pepsi has become the primary beverage sponsor for all SWAC football and basketball championship games through 2023. In the midst of his first season as the coach for Jackson State, the Pro Football Hall of Fame cornerback can now add the role as a SWAC ambassador to his resume. According to USA TODAY, in a three-year deal, Pepsi reiterates its support for Historically Black Colleges and Universities (HBCUs). The deal is a component of the brand’s Racial Equality Journey which includes a series of initiatives launched in April 2020 by the company with a commitment of $400 million over the next five years. “This is kind of next level,” said...

Shanique Yates

Apr 9, 2021

Pepsi Launches Multi-Year Platform to Generate $100M in Sales For Black-Owned Businesses

As the ongoing coronavirus pandemic enters yet another difficult phase, Black owners and restaurants find themselves struggling to navigate our new reality that’s changing dining culture. To combat this, Pepsi has stepped up to launch a multi-year consumer-facing effort that’s doubling down on rallying people to show their support for local Black-owned restaurants. According to a press release, Pepsi has introduced “Dig In” — a platform that aims to generate $100 million in sales for these Black-owned businesses over the next five years — as part of its Racial Equality Journey – Black Initiative . 🍽️ Ready to dine for a good cause? 🍽️ We are proud to announce Pepsi Dig In – a platform that supports black-owned restaurants by providing training, business growth opportunities, and raising visibility for the industry. Stay tuned for more information. — Pepsi (@pepsi) December 26, 2020 The platform’s main objective is to serve as an invitation for Black...

Njera Perkins

Jan 4, 2021