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Black-Owned Cognac Brand Nyak Announces Nationwide Expansion, Partnership With Young M.A

Black-owned spirit brand Nyak has announced today its launch into new national markets in addition to its newly-formed partnership with famed rapper Young M.A. A press release reports that NYAK’s initial national debut will expand across several U.S. states such as Florida, Texas, Georgia, New York, New Jersey, Missouri, Illinois, Kentucky, Delaware and Connecticut. Additionally, the brand has aligned itself with Young M.A to help represent cognac’s influence on Black and Hip Hop culture. Similar to the global impact of Young M.A’s music, Nyak also hopes to have that same effect on consumers. “Nyak is premium cognac and the culture loves cognac. We want to connect the Nyak brand to change agents in the culture…the artists who push the needle and drive our culture with their innovative artistry,” Nyak founder and serial entrepreneur Dennis McKinley says in a statement. “Our collaboration with Young M.A will be the first of many as we keep our finger on the pulse of what and who is...

Apr 16, 2021