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Black-owned spirits

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Fearless Fund Invests In First Black-Owned Cream Liqueur, LS Cream, At A $10M Valuation

A leading venture capital fund for women-of-color businesses has made yet another groundbreaking investment.

Ngozi Nwanji

May 17, 2023

Cee Lo Green Enters Spirits Industry, Partners With The Owner Behind Fort Lauderdale's First Black-Owned Distillery

Cee Lo Green has taken a step into the spirits industry. The five-time Grammy-award winner has teamed up with Black-owned Victor George Spirits for a partnership, according to Broadway World.

Ngozi Nwanji

Jan 25, 2023

Victor George Spirits Kicks Off The New Year With An Equity Stake In Palm Beach Distillery

New year, new deals! In a press release, it was announced that Black-owned Victor George Spirits (VGS) has closed a deal to purchase an equity stake in Palm Beach Distillery (PBD) located in West Palm Beach, Florida. Currently, PBD produces vodka, rum, and gin with Victor George Spirits products slated to join in on the production. “We feel this is a great opportunity to help Palm Beach Distillery get to the next level. The Victor George Spirits team brings experience, marketing, resources, and distribution opportunities that will help get our award-winning brands in the hands of more consumers,” said Chief Operating Officer and Master Distiller of Palm Beach Distillery Summer Piep in a press release statement.

Shanique Yates

Jan 7, 2022

First Black-Owned Cream Liqueur With A National Presence Is On Its Way To Quintupling Its Revenue From 2020

This Black-owned cream liqueur brand with a national presence has announced a whole new brand identity! According to a press release, LS Cream Liqueur — inspired by the iconic, traditional Haitian drink known as “cremas” — is on track to quintuple its revenue from last year. The brand’s overall mission is to place the founder’s authentic family recipe in the hands of the modern drinker. View this post on Instagram A post shared by LS Cream Premium Liqueur (@lscreamliqueur) They’re also looking to transform the way that people enjoy cream liqueurs outside of just the holiday season. “LS was first inspired by my grandmother’s cremas recipe that we’ve enjoyed at our family celebrations for decades,” said co-founder Stevens Charles in an official press release. “We managed to capture the taste of cremas and put it in the form of a traditional cream liqueur to make it more versatile for cocktails and easy sipping since the homemade version is usually a thicker recipe. We’re excited to...

Shanique Yates

Nov 5, 2021

HBCU Grad Darrin Eakins Launched A Whiskey Brand To Champion Black Ownership In The Spirits Industry

Historically Black Colleges and Universities (HBCUs) are the institutions responsible for breeding the next generation of Black business owners and entrepreneurs. As the leaders of many industries, Black founders have the power to change them for the better — starting with their diversity problem. As a product of Florida A&M University (FAMU), founder Darrin Eakins had a vision to create a brand (a whiskey brand to be exact) inspired by a significant part of his college experience called DuBlase. Today, that brand represents a revolutionary act for Black founders breaking into the spirits industry and actually owning their spirits. Now, Eakins hopes to position his own brand as a catalyst for change to champion more Black ownership in an industry that lacks true diversity and equity.

Njera Perkins

Sep 1, 2021

Black-Owned Cognac Brand Nyak Announces Nationwide Expansion, Partnership With Young M.A

Black-owned spirit brand Nyak has announced today its launch into new national markets in addition to its newly-formed partnership with famed rapper Young M.A. A press release reports that NYAK’s initial national debut will expand across several U.S. states such as Florida, Texas, Georgia, New York, New Jersey, Missouri, Illinois, Kentucky, Delaware and Connecticut. Additionally, the brand has aligned itself with Young M.A to help represent cognac’s influence on Black and Hip Hop culture. Similar to the global impact of Young M.A’s music, Nyak also hopes to have that same effect on consumers. “Nyak is premium cognac and the culture loves cognac. We want to connect the Nyak brand to change agents in the culture…the artists who push the needle and drive our culture with their innovative artistry,” Nyak founder and serial entrepreneur Dennis McKinley says in a statement. “Our collaboration with Young M.A will be the first of many as we keep our finger on the pulse of what and who is...

Njera Perkins

Apr 16, 2021

6 Black Women-Owned Spirits Brands to Support This Month and Beyond

The days of men being the face of the spirits industry are behind us as women are being ushered to the forefront and making their mark along the way. Black women specifically have found a way to become trailblazers in this space as they’re not only the owners behind some of today’s most popular spirits brands, they’ve also managed to build successful businesses based on powerful origin stories. As we celebrate Women’s History Month this year, we’re also honoring the Black women who are becoming leaders across the spirits industry and breaking barriers with their brands. Check out the below spirit brands and the powerful Black women owners behind them: AVEC Drinks Courtesy of AVEC Drinks AVEC Drinks was founded by Bronx native Dee Charlemagne and U.K. native Alex Doman and successfully launched on the market in June 2020 amid the pandemic. Within its first four months, AVEC managed to bring in roughly $100,000 in revenue, selling through its first batch of 40,000 cans. AVEC is...

Njera Perkins

Mar 19, 2021

Snoop Dogg's Own INDOGGO® Gin is Officially a Nationally-Distributed Spirits Brand

At the top of fall last year, rap icon and entrepreneur Snoop Dogg announced the launch of his very own spirits brand – opting for the gin route. Now coming off a successful limited release in his home state of California, Snoop’s brand officially has national distribution, a press release states. “I am so proud and humbled by the response INDOGGO® has received since its introduction,” Snoop said in a statement. “I knew that we had created a great tasting, smooth gin, but to see the response on social media, and get the stamp of approval from my friend Martha Stewart – I knew we had a winner!” According to a press release, INDOGGO® — recognized as a award-winning gin by the 2020 Proof Awards — was developed by the King of “Gin & Juice” in partnership with Trust Spirits co-founders Keenan Towns and Marc Weisberg as well as Prestige Beverage Group. Weisberg shared Snoop’s excitement for the brand’s success stating, “the response and support from our partners and distributors has been...

Njera Perkins

Feb 19, 2021

Black-Owned Guidance Whiskey Can Now Be Found in 50 Stores Thanks to Black Distributors

If you’re a whiskey lover, you are in for a treat! Jason Ridgel is a Black entrepreneur who just signed a historic partnership deal with a Kentucky-based Black-owned distributor for his whiskey brand, Guidance Whiskey. With this power move, the Tennessee-based whiskey has been selling like hotcakes! Founded in 2018, Guidance Whiskey is a premium craft whiskey that’s produced in small batches to fully ensure its taste and quality would appeal to consumers’ preferences, particularly African Americans. According to , you can find Guidance Whiskey online for delivery in 43 states as well as on the shelves in stores in Kentucky, Florida, California, Georgia, and Tennessee. Now, with this partnership deal, the products will be on the shelves of 50 more retail locations in five states, which includes 10 stores in Kentucky. Ridgel shares how he had to go through a lot of “nos” before achieving such a big “yes.” “I was told ‘no’ by a bunch of distributors,” he said in an...

Shanique Yates

Sep 24, 2020