Thanks to COVID, this year’s NYFW (New York Fashion Week) certainly looks different than it did from years past.
However, 20 Black-owned fashion and beauty brands are still receiving the benefits and the “signal boost” that the unique fashion opportunity provides.
According to Forbes, IMG — which is the event producer of NYFW — has launched “The Drops,” which is a fully interactive show that allows people to live-stream fashion shows featuring up-and-coming Black design houses like Radarte x Virgil Normal, Prabal Gurung, LaQuan Smith and AARMY.
What’s more, NYFW has enlisted the aide of Rajni Jacques, beauty expert and fashion director at Allure, to curate a “kit” featuring Black-owned beauty brands. The kit will be called “The Beauty Edition: Glow,” and will be released in partnership with Visa.
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Even better still, all of the brands featured in the specially curated, limited edition beauty box will receive a grant from Visa, as part of the credit card company’s commitment to further help Black women who own beauty brands.
“Brands that I believe in,” Jacques told Forbes about the brands she chose, “not only for their products, but because the women behind the products are pushing to make sure they are building for a better future.”