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Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Last week, the Chinese social app RedNote grew in popularity as a potential TikTok replacement . As TikTok users waited for the Supreme Court to rule on the ban, they quickly migrated to the platform. The app became number one in the Apple App Store, with thousands of American users joining. Users have mistakenly referred to RedNote as the Chinese version of TikTok, but the platform is more akin to Instagram. RedNote, also known as Xiaohongshu in China, launched in 2013 as a shopping platform. Like many apps, it serves as a default search engine for content on makeup, fashion, travel, and lifestyle tips. Users can post photos and videos in a similar fashion to Instagram Reels and TikTok. The migration from TikTok to RedNote has become a protest statement in the wake of the U.S. government’s ban on TikTok. Initially, calls to ban the app began with President Donald Trump in 2020 before being passed...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Meta came under fire after users rediscovered AI-generated accounts on Instagram and Facebook with AI-generated photos of Black people. Launched in 2023, these accounts introduced a lineup of celebrity AI characters, featuring the likenesses of Snoop Dogg, Kendall Jenner, MrBeast, and others. They were created to boost advertisers’ engagement. But since their launch, the accounts hadn’t garnered much attention. In the summer of 2024, Meta scrapped the celebrity AI accounts, leaving the non-celebrities up and allowing Meta users to create their own AI characters. But now that AI has become a hot-button topic as we enter 2025, Meta has expressed an interest in integrating user-generated AI profiles into its social media platforms. In December, during an interview with the Financial Times, Meta executive Connor Hayes stated, “We expect these AIs to actually, over time, exist on our platforms, kind...
Mark Zuckerberg announced that Meta —the company that owns Instagram, WhatsApp, and Facebook, which collectively have a combined daily active user base of 3.3 billion—will be implementing sweeping changes to content moderation. The announcement was made via a Reel on Zuckerberg’s Instagram . Anyone on the internet knows that, over the last five years, content has often taken precedence over real connection. Considering the incoming presidential administration and the immense influence platforms like Facebook and Instagram have on what content is seen or suppressed, it’s unsurprising that Meta is overhauling its approach ahead of this political transition. This is especially relevant given the strained relationship Donald Trump has had with social media companies like Facebook and X (formerly known as Twitter) over the years. Content moderation has become a highly polarizing issue in the United States, especially due to the political nature of our cultural spaces and the increasing...
Druski has the content creation game on lock. As previously reported by AFROTECH™, the Maryland native’s foray into comedy dates back to skits he shared on Instagram under the handle druski2funny. According to Forbes, he was known for his humor as the class clown at an early age, though it wasn’t always to the amusement of his teachers and parents. “I think just being a class clown early on that’s what kind of grooved me in my career,” he told Forbes. “Sometimes when you’re young you really don’t know what your purpose is. But thankfully I have good parenting, so now we figured it out in the midst of all the craziness, but they don’t always support being a c lass clown while in school and being young. I had to figure it all out later in life. I came back to it, and I was like ‘All right this is my purpose.'” Before his big break, Druski faced various challenges, leading him to work different jobs — some he was fired from, others he quit. He considered pursuing higher education and...
Head of Instagram Adam Mosseri explains why some content on the platform is being suppressed. In response to a user who inquired if the quality of their Stories was being compressed over time since it appeared blurry in Instagram’s highlight feature, Mosseri reveals there is truth to that statement. He also adds that the quality of a video, Reel, or photo could also be impacted depending on a couple factors, including its performance. “In general, we want to show the highest-quality video we can when someone is watching a Story or a Reel or a photo. If something isn’t watched for a long time, ’cause the vast majority of views are in the beginning, we will move to a lower-quality video and then if it’s watched again a lot, then we will re-render the higher-quality video,” Mosseri explained in an Instagram video, according to The Verge. “We also, if we are serving a video to someone on a slow internet connection, we’ll serve a lower-quality video, so that it will load quickly as...
Druski is investing in his dreams. Druski, born Drew Desbordes in Columbia, MD, began his journey by posting skits on Instagram under the handle druski2funny. The comedian’s social presence has continued to rise. 2020 served as a pivotal year, with his skits generating 1.5 million views and catching the attention of celebrity figures such as Jack Harlow, Odell Beckham Jr., and Drake, making a cameo in the rapper’s “Laugh Now Cry Later” (2020) video, Complex reports. On Instagram alone, Druski’s following has grown to 8.2 million. Additionally, his comedic footprint has led to a net worth exceeding $1 million as of 2023. As AFROTECH™ previously mentioned, the feat is a result of ventures including live shows, tours, and partnerships with companies including teampixel, RGG Studio and SEGA, and PrizePicks. View this post on Instagram A post shared by DRUSKI (@druski) Despite his success, being a comedian was not initially a goal post for Druski until he found himself depressed as a...
Nicky Saunders has tips and tricks to scale your digital presence. Saunders, a content strategist and CEO of Deeper Than The Brand since 2018, understands firsthand what it takes to build online. Called “the voice of content branding,” her platform offers helpful content creation suggestions that can be beneficial to businesses and content creators. Of late, she has heavily geared content around the various ways technology can be a resource, such as using an iPhone to edit live photos or artificial intelligence (AI) tools like ChatGPT or Opus Clip. The latter allows users to repurpose long videos into shorter clips with one click, per its website. View this post on Instagram A post shared by Nicky Saunders | The Voice Of Content Branding 🏁🦁🏁 1 of 1 (@thisisnickys) Thanks to her expertise, Saunders has built an online following of 12,000 subscribers via YouTube while impressing on Instagram with 187,000 followers at the time of this writing. Screenshot taken via Instagram /...
When considering the “It Girl”, Kirah Ominique is top of mind. She had no intentions of being a full-time content creator. In fact, she had first envisioned attending an Historically Black College and University, potentially Howard University or Texas Southern University, to obtain a pharmaceutical degree. Although that did not become a reality, her Plan B was to always be involved in the beauty field. “I was supposed to come become a pharmacy tech first. Girl, I failed pharmacy math like, ‘Yeah no let’s go to P lan B.’ Now Plan B is Plan A, doing something in like the beauty field but a mix with the medical. Or maybe a traveling nurse wouldn’t sound too bad either,” she explained in a YouTube video posted in May 2024. Ominique has stayed true to her interests in diving into the beauty world through content creation, which also encompasses fashion and lifestyle and has led to a strong social media presence. @kirahominique Get Ready With Me For Dinner In Thailand , Its Giving...
Marketing strategist Mahdi Woodard is helping Black entrepreneurs harness their marketing power. His mission follows nearly 10 years of experience in corporate marketing. Ultimately, it was a nudge from a mentor that opened up his mind to the possibility of venturing further into the marketing sector on his own terms. “He said, ‘If you got the financial chops to do corporate finance, investment banking, you’ll thrive in marketing. Because it’s not just the creative things, you are the person that’s running the business. You need to have that analytical rigor and that creative muscle,'” Woodard recalled the advice on the “Black Money Green Tech” podcast hosted by Will Lucas. The branding specialist also recognized he had become a trusted resource for many who were looking for advice, which he later recognized as consulting. By placing a calculated bet on his skills, he forged his path as a brand strategist under his own company, Mahdi Woodard, Inc. In that same breath, he is...
By capitalizing on her status as a leading beauty influencer, Jackie Aina has built the foundation for a prosperous business empire. How It Started Aina, a Nigerian-American born in California’s San Gabriel Valley, came from humbling beginnings. BuzzFeed News mentions she has six siblings, with an even split between brothers and sisters. She recalls “growing up with nothing” at times, bouncing around shelters with her mother and siblings. “Growing up, I had no leverage, I had no rich uncle,” she said, per the outlet. “We got kicked out of a shelter, we couldn’t get to another one quick enough. And when you’re a mom of seven, It’s not easy.” To change her outcome, Aina studied medicine at the California State University, Business Insider reported. That route did not pan out for Aina, and she made the decision to serve in the Army in 2008, after being convinced by her then-boyfriend. They would marry — although they later divorce — and she moved to Hawaii to live with him where she...
Musiq Soulchild penned a song with the lyrics, “Soon as I get my money right, I’ma take good care you.” While the neo-soul singer talked about the financial responsibility of supporting a romantic partner, there is a conviction in the song centered around taking the necessary steps toward financial health. The internet is bombarded daily with thoughts and ideas on obtaining wealth and what it means to get in your financial bag. And with the freedom the internet provides, there is little to no guidance on who can share what type of information. However, in the flurry of folks vying for attention, several people have the dedicated goal to offer practical, tried, and factual information that can take a person from where they are to where they want to be financially. The next time you seek advice around budgeting, investing, estate planning, and saving, here’s who you need to tap in with.
That social media flex isn’t always worth it in the end. Ramon Olorunwa Abbas, who is known on social media as Ray Hushpuppi, has officially been sentenced to 11 years in prison after being charged for his role in a multimillion-dollar scam geared toward companies both in the United States and overseas, CNN reports.
Black creators have been at the forefront of trends, and that will likely not end anytime soon. The interesting fact about their impact is that they have not always been paid or recognized for their contributions to the industry. From comedic skits to product recommendations, Black people have been at the center of culture — providing the entertainment and “up-to-date” information the world craves. Recently, Forbes recognized the work of some of these Black creatives. Not only have they been in their creative bag, but they have also overcome some systemic challenges and earned quite a bit of income in the process. Check out the list of Black creators that made the Forbes list.
It looks like the Kardashians may have had a hand in Instagram’s decision to scale back on previous plans to focus strictly on videos, CNBC reports. However, the celebrity family was not the only ones who were outspoken about the social media network’s recent uptick in videos. Tons of users flocked to the Internet to express their grievances. Many people, including the Kardashians, accused them of copying their competitor, TikTok, in terms of videos. I have the full screen test, I don’t like it. I miss being able to scroll, not going one by one. I desperately want the option for a chronological feed; I follow over 2k accounts and only see posts from the same 100 or so. Videos are fine, but I use IG for IG, not Tiktok. — Quinoa 🍚 (@Quinoanoir) July 26, 2022 In fact, it seems like all it took was for Kylie Jenner to co-sign a Change.org petition calling to “Make Instagram Instagram Again,” before the platform’s chief shared some comments of his own. On Tuesday, Adam Mosseri responded...