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After Signing With New Balance At Age 14, Coco Gauff's Dream Comes True Of Having Her Own Signature Pair Of Sneakers

After signing with New Balance at just 14-years-old in 2018, Coco Gauff can now flex even further with her own sneakers. View this post on Instagram A post shared by New Balance Tennis (@newbalancetennis)

Jul 29, 2022

Storm Reid Links Up With New Balance To Push Equity For Women In Sneaker Culture

On screen, Storm Reid has an impressive work portfolio that includes “A Wrinkle in Time,” “When They See Us,” and “12 Years a Slave.” And even when she’s not playing a role on screen as the Hollywood actress is still bringing attention to prominent social issues. “I’m all about the equity work and being civically engaged to facilitate the integrity of life within a community, whether you’re doing that politically or non-politically. I choose to do it non-politically,” Reid shared in an interview with Pop Sugar in 2020. Now, Storm Reid’s newest front is re-visiting the sneaker scene as the newest face of New Balance to revitalize the confidence of young women on their journey toward self-confidence. View this post on Instagram A post shared by Storm Reid (@stormreid) “New Balance and I share the belief that women should have the confidence to pursue all of their interests,” Storm Reid says in a press release. “I’m thrilled that the brand has chosen to support me as a perfectly...

Oct 27, 2021

Joe Freshgoods' Latest New Balance Collection Captures Chicago's Black Entrepreneurial Spirit

Designer and Creative Director Joe “Freshgoods” Robinson has made a name for his Chicago-based streetwear brand by building authenticity within fashion. Over the years, the self-made entrepreneur has become the people’s champ when it comes to combining the essence of his local community with a culturally-significant message, and his latest collaboration with New Balance is no different. The “Outside Clothes” collection is described as bringing back the nostalgia of playing outside during our childhood, but it’s also a nod to Robinson’s creative process and the privilege we lost of actually being outside on account of the pandemic last year. The phrase “We miss when outside was outside” is used on some of the pieces from the new collection. It is a statement that Robinson believes to be a true sentiment for many people at this time. Photo courtesy of Joe Freshgoods “I didn’t realize until last year how much the act of being outside had played a major part in my career,” he said in a...

Aug 20, 2021