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A federal judge approved a multi-billion-dollar legal settlement on Friday, June 6, permitting college athletes to receive compensation from their schools, ESPN reports. College athletes who completed their college education from 2016 to present day will receive damages from the NCAA as part of the $2.8 billion settlement, Judge Claudia Wilken ruled. Per the ruling, schools will now be able to start paying their athletes as early as July, according to the Associated Press. The exact terms will involve schools sharing up to $20.5 million (a 22.5% cap) per year with current players. The ruling follows a 2020 lawsuit by Arizona State swimmer Grant House against the NCAA and its five major conferences: the Pac-12 Conference, the Big Ten Conference, the Big 12 Conference, the Southeastern Conference, and the Atlantic Coast Conference. In total, there had been three separate antitrust lawsuits related to the restrictions in pay. “It’s historic,” former college basketball star Sedona...
Tennis champ Coco Gauff continues to win and inspire. For the past two years, Gauff has been the highest-paid female athlete in the world, AFROTECH™ previously reported. The 21-year-old earned $30.4 million in 2024, which includes her prize earnings and endorsement deals such as Naked Juice, Bose, Wheaties Cereal, Carol’s Daughter, and Rolex. View this post on Instagram A post shared by ROLEX (@rolex) The Atlanta, GA, native won the 2025 French Open on Saturday, June 7, in Paris, defeating Aryna Sabalenka 6-7, 6-2, 6-4 to secure her second Grand Slam singles title after winning the 2023 U.S. Open. The win marks Gauff’s 10th career title and first Women’s Tennis Association title of the year. Earning $2.9 million from this win brings her total prize earnings to $27.3 million, according to Sportico. She took to Instagram to reflect on what the win meant to her, shedding light on the doubts she had previously held and overcome. “Waking up and starting to realize it was indeed not a...
NBA superstar Stephen Curry is experiencing considerable success with his business venture, Thirty Ink, which generated $173.5 million in revenue in 2024, according to CNBC. Thirty Ink is a brand conglomerate that encompasses Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf and Basketball, the outlet reported. A majority of the company’s revenue stems from Curry’s Under Armour partnership. As previously reported by AFROTECH™ , he has been signed to Under Armour since 2013, with the retailer establishing The Curry Brand in 2020. The Golden State Warriors point guard, who is also an 11-time NBA All-Star, serves as the president of The Curry Brand and was awarded 8.8 million Under Armour common shares in 2023, valued at $75 million at the time, which also included awards and incentives, CNBC reported. Now as Curry’s Thirty Ink portfolio continues to grow every business is making a profit. “It’s completely unique,” Suresh Singh, Thirty Ink’s secretary-chairman, told the...
Flau’jae Johnson is more than a standout guard for the LSU Tigers women’s basketball team — she’s a rapper and a rising icon, blending her passions into a force to reckon with on and off the court. In an interview with AFROTECH™, Johnson, 21, opened up about her evolution as a brand, sharing what it means to have a strong presence in the name, image, and likeness (NIL) space and her pursuit of generational wealth . Johnson has partnered with Samsung as the newest face of #TeamGalaxy. She joins a movement that’s all about pushing boundaries amid a surge in popularity in women’s sports — leveraging cutting-edge tech to elevate her game and connect with fans on a deeper level. “I feel like the way that the partnership happened was like very organic,” Johnson told AFROTECH™. “And me telling my story about not letting boundaries hold me back. And I feel like Samsung is like embracing excellence and inspiring creativity, which is all I’m about.” Johnson’s partnership with Samsung is a...
NFL player Jaylon Smith admits that he didn’t have any idea how to manage his earnings once he entered the league, but as his career has continued to grow, he is ready to conquer the business world. Smith has been playing football since he was 7 years old. His talent on the field led to the Dallas Cowboys drafting him at 20 years old in 2016, ESPN reported . He signed a four-year contract valued at $6.5 million, according to Spotrac. However, managing those earnings came with its challenges. “Now I acquire some money at 20 years old with zero knowledge on how to manage, grow and preserve it. I didn’t grow [up] in my household with a budget. So that’s another layer of dynamic that we have to think about as well on why my peers are going broke,” Smith explained on the “Black Tech Green Money” podcast, hosted by AFROTECH™ Brand Manager Will Lucas. Smith has come a long way from draft day. The Las Vegas Raiders linebacker, who played college football at Notre Dame, is a serial investor...
Track stars Sha’Carri Richardson, Gabby Thomas, and Tara Davis-Woodhall are investing in familiar territory. What Is ATHLOS The trio has teamed up to join the ownership group of the ATHLOS track and field league. ATHLOS, launched in 2024 by Alexis Ohanian, Reddit founder and Serena Williams ‘ husband, began as an all-women’s track and field meet. According to Forbes, ATHLOS will return to New York, NY, for its 2025 meet but will scale into a full-fledged league starting next year. The team-based league’s website states that it will feature some of the fastest athletes in the world, span multiple cities, and build momentum toward a championship event. “ATHLOS is shifting gears, moving from a solo spotlight to team-centered showdowns where participating athletes will compete for teams, not just times. It’s still blazing fast, but with teams to cheer for,” the website mentions. ATHLOS offers $60,000 in prize money to the winner of each event across the meet, and 10% of all event...
Chris Paul, Dwyane Wade, and Carmelo Anthony have teamed up to award several HBCU students with scholarships. The trio is behind the Social Change United Fund, which was created in response to racial injustice, pooling their collective resources to support communities of color, its website mentions. It aims to create equity in entrepreneurship, leadership, and innovation. “It started back in, I want to say, 2020,” Anthony told Fast Company. “It was a real moment. We were watching a moment in society and our community, and our country, and it’s right in front of our faces, and the world was watching. It was a moment where I had to figure out, ‘Da-n, what do I want to do?’ And I think everyone was asking that same question. We just talked, came together, and we founded the Social Change Fund United.” He continued, “What we did was create a really clear vision on what we wanted to do on strategy, how do we advance equity, how do we advance social justice, criminal justice reform,...
Anthony Davis has mixed feelings about NIL deals. What Is NIL? In June 2021, NCAA college athletes were given the opportunity to benefit financially from their name, image, and likeness (NIL) for the first time. This change came after governance bodies across all three NCAA divisions suspended NIL restrictions for current and incoming student-athletes in all sports, according to the NCAA. However, it was clarified that despite the changes to the NIL landscape, “pay-for-play” arrangements and improper inducements would still not be permitted. “This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said at the time, per the NCAA. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a...
Two-time NBA champion Rajon Rondo, 39, returned to the University of Kentucky (UK) this month, not for a game but for a graduation ceremony. The former All-Star point guard officially earned his bachelor’s degree in communications during the university’s May 2025 commencement ceremony at Rupp Arena in Lexington, KY, as Yahoo Sports reports. The moment marked a full-circle achievement 20 years after Rondo first enrolled at UK as a standout freshman in 2004, the outlet states. After two seasons with the Kentucky Wildcats, Rondo declared for the 2006 NBA Draft, where he was selected 21st overall by the Phoenix Suns and later traded to the Boston Celtics, per Yahoo Sports. What followed was a decorated 16-season NBA career with several teams, including an NBA championship in 2008 with the Celtics and another with the Los Angeles Lakers in 2020. Rondo last played for the Cleveland Cavaliers in 2022. He officially retired from the NBA in April 2024 with a net worth of over $45 million, as...
Russell Westbrook has launched an AI startup inspired by the loss of a dear friend. Eazewell According to a news release shared with AFROTECH™, the Denver Nuggets guard joins Donnell Beverly Jr., a former NCAA National Champion at the University of Connecticut, and Kemba Walker, an NBA All-Star, as co-founders of Eazewell, an AI-enabled funeral planning platform. Westbrook’s inspiration for the company was the loss of Khelcey Barrs III, his best friend who died at 16. Beverly Jr., who had also been a friend of Barrs as well as experienced the loss of both parents, shared that through these difficult times he gained insight into the challenges families face with funeral planning and accessing resources. Eazewell is now working to close this gap through its platform, which leverages 24/7 autonomous AI agents and offers users personalized funeral home-matching based on quotes, location, and individual needs. The platform also automates paperwork for filing death certificates and...
Formula 1 (F1) is the holy grail of motorsport, where the world’s fastest single-seater race cars and most skilled drivers compete worldwide for bragging rights, prize money, and team supremacy. Since debuting in 2022, the Miami Grand Prix, part of F1’s efforts to expand its U.S. footprint, has quickly evolved into more than just a race — it’s become a cultural spectacle. The race takes place at the Miami International Autodrome, a temporary street circuit around Hard Rock Stadium in Miami, FL. Celebrating Miami’s vibrant culture, the event blends high-speed racing with innovation, diverse styles, luxury experiences, and pop culture. Building on momentum from 2024, this year’s Grand Prix — from May 2–4, 2025 — is expected to draw over 275,000 fans. According to F1 Destinations, the average attendee is projected to spend $2,230 over the weekend. Off the track, F1 is accelerating into the future by embracing sustainability, with innovations including a commitment to use 100%...
Athletes are leaning further into content creation to build a sturdy brand. While sports is a bridge between athletes and fans, content creation is another avenue that can further enhance the relationship. Now, more and more players are leaning into this in various ways to give fans a closer look into their lifestyles and interest. At the 2025 NAB Show (National Association of Broadcasters) held in Vegas, NV, PlayersTV Co-Founder Collin Castellaw was among the leaders gathered for a panel titled “Empowering Athletes: The Rise of Player-Owned Media in the NIL Era,” moderated by journalist Chris Smith on Tuesday, April 8, 2025. PlayersTV As AFROTECH™ previously told you, PlayersTV, established in 2020, is the first athlete-owned media network and content provider. It is currently backed by players that include Chris Paul, Kyrie Irving, Travis Kelce, Dwyane Wade, Carmelo Anthony, and Damian Lillard. The media network currently has nearly 70 professional athletes as owners, investors ,...
Antoine Walker, a 2006 NBA champion, wants athletes to learn from his financial mishaps. At 19 years old, he was drafted into the NBA in 1996 by the Boston Celtics and remained in the league for 13 years. Yahoo Finance reports his career earnings amounted to $108 million, including a six-year contract worth $71 million that he signed at age 21. While making all this money early on is an accomplishment, it also came with harsh learning lessons for Walker. “The money came so fast without the education,” he told host Ross Mac on the “Financial Freestyle” podcast. Walker’s first paycheck was tied to a $1.6 million payday, but after taxes, his actual earnings ended up being $800,000, he says. He came from “very humble beginnings” and had little understanding of financial literacy, particularly about taxes. This lack of knowledge, combined with excessive spending and real estate investments that went south during the Great Recession, contributed to his filing for Chapter 7 bankruptcy in...
Gabby Thomas is chasing purpose not a check. The Harvard University alum and track runner, who boasts several gold medals at the Olympic level, has remained grounded throughout all her success over the years. This she attributes to her upbringing in a single-parent household. Thomas views her mother, Jennifer Randall, as a “superhero” and credits her for the work ethic that she carries today on and off the field. According to information shared on the Olympics page, Randall moved her family to Massachusetts from Georgia with few financial resources so she could obtain a Ph.D. while teaching. Today, she is a professor at the University of Michigan, her LinkedIn states. “She showed me what leading with work ethic and compassion looks like on a daily basis,” Thomas told AFROTECH™ in an email interview. “Furthermore, she led with a focus on education and giving back. She taught me that leaving a place better than you found it is not only the nice thing to do, but the right thing to do....
Remaining a student has led Carmelo Anthony into various industries. The former NBA player, who retired in 2023 and is a first-ballot Basketball Hall of Fame inductee, reflects on his evolution from the 19-year-old drafted in 2003 to a businessman who is now a serial investor and founder in the wine and cannabis sectors. One of Anthony’s biggest takeaways: He is no longer operating in fear. “A top lesson that I’ve learned was ‘stop being afraid,'” he recalled in an interview with AFROTECH™. “ A lot of times when you’re younger and you in these powerful roles and there’s people who are making decisions and there are people writing checks, it’s like ‘You too young to understand it,’ until you grow and until you get older, you go through it and you understand what you truly want to do.” He continued, “At 19, 20, 21, I didn’t have any type of sense of business. I knew street business, I knew street knowledge. I have foundational ethics and morals that could carry over from the streets...