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The Antetokounmpo family doesn’t play when it comes to their own. Nike has been a long supporter of Giannis Antetokounmpo and his family since the very beginning of his career in 2013, and it’s also what encouraged the NBA superstar to pass on another endorsement deal with one of the athletic apparel company’s competitors. According to Bleacher Report, during an appearance on the “Thanalysis Show,” Antetokounmpo recalled the moment he decided to walk away from a deal at Adidas because he was in a position where he needed to help support his family. After an initial offer featuring a deal for both Giannis and his brother Thanasis Antetokounmpo, Adidas backtracked on the plan, prompting Giannis to turn down the proposal. “[An Adidas representative] brought the contract and put it in front of me, and I’m like, ‘Okay great, where is my brother’s?’” Antetokounmpo explained, per Bleacher Report. “And he was like, ‘We’re not going to sign your brother’s today. You’re going to sign yours,...
Apr 19, 2024
Tiger Woods’ longstanding partnership with Nike has come to an end after 27 years, ESPN reports.
Jan 9, 2024
Bronny James is keeping the momentum going with cashing in on his likeness.
Nov 7, 2023
According to Kyrie Irving, his Nike shoe line generated billions.
Jul 10, 2023
After helping to lead Nike to greater heights, Sarah Mensah is taking on a new role.
May 26, 2023
Gentry Humphrey wants young professionals to not have to choose between style and business casual attire in their workplaces.
May 25, 2023
Breakups are always tricky. From the heartbreak to the reminiscing of memories, experiencing a relational transition can be seen as one of life’s tragedies. Although the beginning and end of a relationship are a natural part of human development, it doesn’t take away the sting when something special ends. While many would encourage folks to turn the “L” into a lesson, what happens when it’s hard to say goodbye — so you just keep coming back? Or even worse, when the love you have isn’t even reciprocated? This narrative may sound like the next great rom-com or the plot for a Shonda Rhimes spinoff. However, it is not the case here. This emotional rollercoaster actually refers to the reality of many sneakerheads and their experience with the Nike SNKRS app. Week after week, the latest shoes drop on the app, and while many are successful in their purchases, other potential buyers are left with the all too common “YOUR ENTRY WASN’T SELECTED” notification — talk about a loss. Despite this...
May 10, 2023
Similar to how Michael Jordan’s name and likeness helped Nike to become heavy in the culture, Grant Hill rocking Fila made the footwear company blow up in the ’90s. Though the former NBA star signed with the brand, there was once a Nike deal on the table. During an interview on “Knuckleheads” podcast, Hill recalled initially being sold on Nike and speaking with its founder Phil Knight, who had the vision for the brand’s global expansion.
May 2, 2023
Kevin Durant has joined Michael Jordan and LeBron James in inking a rare contract.
Apr 28, 2023
In spite of his uneasy relationship with Michael Jordan, Charles Barkley is not shy about giving him credit when it’s due. In this instance, Barkley’s bringing attention to his contract with Nike that the Chicago Bulls legend advised him on.
Apr 28, 2023
Imagine being at the top of your game yet you find yourself fighting for support. This was once the case for Allyson Felix — the most decorated U.S. Olympic Track woman athlete.
Apr 21, 2023
You can’t have an adequate conversation about sneaker culture without talking about the global impact of Michael Jordan and his line of signature shoes, as evidenced by the film “Air,” chronicling the inception of the Jordan sneaker era. With so much popularity around Nike and their relationship with Jordan, would you believe there was a time during the Jordan era when he didn’t have the biggest contract and most popular shoe among athletes? Welcome NBA legend Larry Johnson to the chat. According to a LinkedIn post, Johnson stated that he was offered a $1 million shoe deal with Converse in 1991. Johnson entered the league in 1991 as the No. 1 draft pick by the Charlotte Hornets. He had a stand-out rookie season, earning him the 1992 Rookie of the Year award, and in 1993, he signed what was then considered the largest contract in NBA history worth $87 million over seven years. However, after that historic deal, Johnson suffered a sprained back that would impact the longevity of his...
Apr 5, 2023
It’s no secret that Michael Jordan transformed Nike once he became one of the greatest to join forces with the sneaker giant in 1984. However, the two making history would’ve never occurred if not for the legendary basketball star’s mother.
Mar 20, 2023
Ever since the National Collegiate Athletic Association (NCAA) made changes to its name, image, and likeness (NIL) policy, student-athletes have landed life-changing deals. The updates have not only transformed things for the youth but also for sports professionals such as Jasmine Jordan.
Mar 13, 2023
Maybe it is in the shoes.
Feb 10, 2023