Storm Reid Links Up With New Balance To Push Equity For Women In Sneaker Culture
Photo Credit: New Balance

Storm Reid Links Up With New Balance To Push Equity For Women In Sneaker Culture

On screen, Storm Reid has an impressive work portfolio that includes “A Wrinkle in Time,” “When They See Us,” and “12 Years a Slave.”

And even when she’s not playing a role on screen as the Hollywood actress is still bringing attention to prominent social issues.

“I’m all about the equity work and being civically engaged to facilitate the integrity of life within a community, whether you’re doing that politically or non-politically. I choose to do it non-politically,” Reid shared in an interview with Pop Sugar in 2020.

Now, Storm Reid’s newest front is re-visiting the sneaker scene as the newest face of New Balance to revitalize the confidence of young women on their journey toward self-confidence.

“New Balance and I share the belief that women should have the confidence to pursue all of their interests,” Storm Reid says in a press release. “I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multi-dimensional young person who is learning as I grow.”

“Storm embodies our brand’s fearlessly independent mindset and truly exemplifies a dynamic, versatile persona and is not only passionate about finding her place in the world – but empowering today’s global youth to realize that same level of confidence,” Chris Davis, Chief Marketing Officer for New Balance, says in a press release. “Through her burgeoning acting career, advocacy of education and self-expression through fashion, Storm is an inspiration to an entire generation.”

Fulfilling her new duties with one of the worlds leading footwear manufacturers, Reid will not only have an opportunity to go beyond solely conceptualizing products in line with her persona but she will also be able to tap into important initiatives. As Essence reports, Reid hopes her partnership with New Balance will steward equity throughout the sneaker industry and open a gateway for more women to tap in.

As AfroTech once told you, brands are beginning to take note of spurring more pathways for women to thrive in the sneaker space. And Reid’s newest deal serves as a major leap in continued fight for women’s inclusivity.