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Kanye West
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Kanye West is convinced he will recover his losses from the severed Adidas partnership. As AFROTECH™ previously told you, the apparel giant severed its ties with the rapper and record producer in 2022 due to antisemitic remarks West made at the time. As a result, Adidas paused the production of all Yeezy-branded products and froze payments to West and his companies. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness,” the company declared in a press release . “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” In May 2023, Adidas softened its posture, announcing the company...
Mar 19, 2024
Once again, Adidas has proven to benefit from the popularity of Yeezy.
Oct 18, 2023
A new lawsuit is underway on behalf of Kanye West.
Sep 7, 2023
Yeezy’s departure from Adidas isn’t slowing down Kanye West’s success with the company.
Aug 3, 2023
Ye, formerly known as Kanye West, might be cashing in thanks to a milestone one of Kim Kardashian’s lucrative businesses has reached.
Jul 26, 2023
Even though Kanye West’s partnership with Adidas is over, he is still reaping the benefits.
Jun 5, 2023
A court case involving Kanye West has taken a significant turn in his favor.
May 31, 2023
Certain artists produce music that serves as markers in time and culture. Artists like Whitney Houston, Michael Jackson, Jay-Z, and many others have hits that will take people to a specific memory and help define moments. Although his actions may sometimes overshadow his music, Kanye West can be added to that list of artists. West is a Chicago native that entered the music scene, writing and producing music for major artists. He would go on to establish a solo career that had mainstream success with songs like “Flashing Lights,” “Gold Digger,” and “Good Life.” Throughout his career, the 45-year-old has earned several Grammy Awards with four Billboard number-one hits and 20 top-ten hits on the charts. And this success was based on a formula West had in mind for changing the hip-hop landscape. His creativity was beyond limits, even from the start of his career. “Pop music has a lot of instrumentation, and I brought that to hip-hop,” West explained in a 2004 Complex interview. “I want...
May 25, 2023
Adidas has officially set plans in motion to get rid of some of its remaining YEEZY merchandise.
May 19, 2023
Adidas has made a decision regarding one part of the turmoil that came with severing ties with Kanye West.
May 12, 2023
Is Adidas in its comeback season? It’s a bit hard to say with the CEO forecasting a “bumpy year with disappointing numbers” ahead.
May 8, 2023
To fully appreciate where you are, you have to accept where you come from.
Mar 22, 2023
After cutting ties with Kanye West , Adidas has suffered a huge operating loss.
Mar 9, 2023
One visit to the radio station and full belief in himself led Big Sean to the opportunity of a lifetime.
Jan 18, 2023
Pusha T is no longer the president of Kanye West’s G.O.O.D. Music label.
Dec 20, 2022