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North West plans to start her own empire, following in the footsteps of her parents. Her Parents’ Empire Kim Kardashian: North was born into fame as the daughter of Kim Kardashian and Ye, formerly Kanye West, on June 15, 2013, in Los Angeles, CA, though the couple is now divorced. Kardashian shot to stardom following the success of the reality television show, “Keeping Up With The Kardashians,” which aired in 2007 and ran for 20 seasons on E!. By 2016, Kardashian was the highest-paid reality television star, ringing in $51 million annually and boasting millions of followers across Twitter, Facebook, and Instagram at the time, TIME reports. As the show was nearing its end, it was reported by Parade she was earning as much as $4.5 million per season. Kardashian was able to continue her success beyond her time on screen, expanding into business with ventures that included KKW Beauty, which she shut down in 2021 after selling 20% to Coty for $200 million the year prior, according to...
It’s official! Shaquille O’Neal is tied to a billion-dollar deal! As AFROTECH™ previously mentioned, O’Neal is the second-largest shareholder in Authentic Brands Group. This is the result of a 2015 deal that gave the company the rights to manage his name in merchandise and endorsements. O’Neal explained the significance of the deal during a previous AFROTECH™ interview stating, “My Authentic Brands deal, I was able to ensure that hopefully I can stay around after I’m no longer on this earth. And I was walking down the street one day and looking at these Elvis cups and Elvis key chains and Marilyn Monroe, and I said to myself, ‘How are these people still making money for their families?’ They’re not even around. So, I found out how that business works, and I contacted two or three of those agencies and asked them if they were interested in partnering with Authentic Brands, and we’ve been doing major things.” He added, “I’m now the second-largest shareholder in Authentic Brands Group,...
Mooski’s 2021 hit “Track Star” may be filled with double entendre and deeper meanings, but its opening line — “She’s a runner. She’s a track star”— takes on a literal meaning for Sha’Carri Richardson. Richardson is a Dallas, TX, native whose track career has experienced some hills and valleys but never infused extreme doubt for anyone who has followed the star’s journey. Her athletic prowess was confirmed even further when she qualified for the 2024 Paris Olympics. Sha’Carri Richardson’s Journey Richardson’s 2024 qualification is a testament to her resilience following a challenging period in 2021. According to a Forbes profile, a failed drug test led to a one-month suspension, causing her to miss the Tokyo Olympics. Her candid discussion about using cannabis to cope with the stress of Olympic qualifying and the loss of her biological mother earned her widespread respect. Despite the emotional turmoil, Richardson returned triumphantly in 2023, securing gold in the 100 meters at the...
There is so much beauty in making your dreams come true, and this former Target employee’s transition from team member to collaborator for its recent Future Collective collection is proof! Before launching her fashion brand, Jeneé Naylor began her Target career in 2012, quickly rising to the role of store director at stores across the Washington, D.C. area after several years of hard work and commitment. Now, 11 years later, the company has unveiled its latest Future Collective collaboration with Naylor and her brand, which features 70 new pieces designed with individuality in mind, according to Target’s company blog. View this post on Instagram A post shared by Target (@target) “From sketching designs in high school to working in retail, fashion has always been a passion of mine,” Naylor said. “It wasn’t until I was working full-time that I started posting my outfits on social media and gaining traction. Because my Target work schedule was so busy, I would create and batch...
Mary J. Blige’s fans have been asking her for a boot collection for years. Now, the music legend has delivered on her promise. In May 2023, the “Good Morning Gorgeous” singer exclusively shared with AFROTECH™ that her signature boot line was on the way. “It’s in the works,” Blige told AFROTECH™ at the time . “For some reason, this is taking longer than everything else, but we’re gonna get there. Trust me. Everything else is here so that’s on its way.” The time has officially arrived as Blige teamed up with Giuseppe Zanotti in May 2024 for “The Mary Boot.” What’s more, she was a part of the design process. “Giuseppe Zanotti and Mary J. Blige have transformed their longtime friendship into an exclusive, limited-edition collaboration,” Giuseppe Zanotti shared on its Instagram page. “‘The Mary Boot,’ a stunning over-the-knee boot co-designed by the two talents.” View this post on Instagram A post shared by Giuseppe Zanotti (@giuseppezanotti) During the 2024 Strength of a Woman Festival...
You can’t place Anifa Mvuemba’s creativity in a box. Back in 2020, the Hanifa founder and fashion designer shook up the fashion world with a virtual 3D show on Instagram for her collection, Pink Label Congo, inspired by her home country of the Congo. From then on, Mvuemba continued to implement her self-taught tech skills into her work, as previously reported by AFROTECH™. Now, Mvuemba has taken her fashion expertise into new territory — the spirits industry. In February 2024, it was announced that she and Sergio Hudson are partnering with premium bourbon brand Woodford Reserve. During a New York Fashion Week (NYFW) dinner, Mvuemba spoke about previously feeling like she was approached by brands for their own gain and image, per WWD. View this post on Instagram A post shared by Anifa M (@anifam) In an email interview with AFROTECH™, Mvuemba shared , “As a Black designer, navigating the barriers that come with being shortlisted for collaborations merely to fulfill a diversity...
Disruptors, in the evolutionary sense of the word, are people who have abandoned the status quo. They thrive in their differences and are typically unbothered by the societal boundaries designed to box them in. There are countless examples of these people in the world, but one clear example is Tyler, the Creator. Evidenced by his stage name, Tyler Gregory Okonma is a California native and award-winning producer and musical artist. He burst onto the scene co-founding the Hip-Hop collective Odd Future and releasing his debut mixtape 2009, titled “Bastard.” However, it was in 2011 when he released his first studio album, “Goblin,” that he started getting noticed. Reflecting, he acknowledged his musical growth and was honest about his work then. In a conversation on the “Rap Radar Podcast,” Tyler was pretty candid that while his lead single, “Yonkers,” is still one of his favorites, the album itself was not his favorite body of work. “Bro, ‘Goblin’ is f-cking terrible, but I still love...
At only 17-years-old, Marsai Martin has already accomplished so much. As previously reported by AfroTech, she made history after launching her production company Genius Productions — making her the youngest Black executive producer ever. In addition to leading her company, she’s also the head boss over at Mari By Marsai — her nail line. Even with all of the endeavors on her plate, Martin is committed to supporting others as the Gen Z role model is uplifting fellow teens, according to PEOPLE.
Lil Durk is ushering in a new era. And, this time, it’s in the metaverse. According to a press release, the buzzing rapper is releasing digital wearables through his company NXTG3NZ, founded alongside Satoshi Designs and Nexus. Lil Durk already made his first splash debuting his “7220” NXTG3NZ NFT digital sneaker via Instagram on March 2, 2022. View this post on Instagram A post shared by DURKIOOO (@lildurk) The drop will be one of many for the rapper, who is looking to integrate more fashion in the Non-Fungible Token (NFT) space. “I paid attention to the NFT market, and I didn’t see much fashion. I saw art. Being into fashion and being known for my style, I felt like the fashion part of NFTs was missing, and being one of the first to fuse them together would be perfect,” he said, according to Forbes.
Salvatore Ferragamo is entering a new fashion era with its latest appointment. On March 14, the luxury brand onboarded Maximilian Davis as its new creative director, according to Robb Report. After initially being in the running for LVMH’s Prize for Young Designers to competitively showcase his talent, the British designer has signed on to an exclusive opportunity instead. “I am delighted to welcome Maximilian at the house of Ferragamo,” Ferragamo CEO Marco Gobbetti shared in a statement, according to Robb Report. “Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication and outstanding human values.” The British designer, who has worked with the likes of Rihanna, Kim Kardashian, and Dua Lipa is set to bring his innovative ideas forward to pivot the longtime company to a more modern feel for today’s fashion world. View this post on Instagram A post shared by MAXIMILIAN...
Notable streetwear designer Don C. has inked a new deal. The National Basketball Association (NBA) reports Don C. will become the Creative Strategy and Design Advisor of the Chicago Bulls. Boasting a new title, Don C. and the team will spearhead projects and initiatives such as immersive experiences, fan engagement, digital content, retail products, youth programming, community outreach, and more. “Don is a true leader in the creative industry, a native Chicagoan who operates at the intersection of sports, culture and innovation,” said Susan Goodenow, Executive Vice President of Marketing and Communications at the Chicago Bulls, according to the NBA. “His unique skillset, interests and creativity have established him as a culture setter across the worlds of fashion, sports, and music. The Bulls have been very intentional about building relationships across the Chicago creative community, and through our work with Don we will look to take these efforts to the next level. We look...
On Jan. 18, 2022, André Leon Talley passed away from a heart attack due to COVID-19 complications. The seminal, groundbreaking Vogue editor was only 73-years-old when he passed away in White Plains, NY, according to The Cut. Talley was no stranger to controversy, and made headlines when he detailed how his relationship with Vogue capo Anna Wintour became fractured in his recent memoir, “The Chiffon Diaries.” Perhaps that’s why the magazine was the last to report on his passing — a fact which did not go unnoticed by critics. This is what Vogue thought was appropriate to tweet 30 mins after the death of beloved fashion legend and former Vogue Creative Director and Editor-at-Large Andre Leon Talley was announced to have passed. Quelle coincidence. Interestingly tasteless as per usual. pic.twitter.com/OSvAYUzSxd — Beguiling Bini Baddie (@Aizehinomo) January 19, 2022 https://twitter.com/rgay/status/1483716464821428230?s=20 …let @voguemagazine ’s continued silence on the death of its...
Abraxas Higgins is a sensation making a splash in the fashion, lifestyle, and social audio space, but his journey into the creative realm was not overnight. Before becoming a successful content creator, he worked for seven years in the financial sector at the largest global asset management company, BlackRock. Abraxas Higgins managed to climb toward the top starting as an intern and landing a role as a strategist on Wall Street. Arguably, Abraxas Higgins was at the peak of his game but discontent loomed in the back of his mind because he knew there was far more he wanted to pursue. Higgins believed it was time to make a shift to pursue his lifelong passions. Taking a leap of faith, he quit his well-compensated position and moved to Los Angeles to work as a digital strategist for rapper David Sabastian. In this transition, Abraxas Higgins found his footing and the confidence to branch out into the creative industry. As he branched out, he became a spectator of fashion and indulged in...