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Kanye West Claims He Lost $8B From Adidas — However, The Rapper Says He's ‘Still Going To Get That Money Back’

Kanye West is convinced he will recover his losses from the severed Adidas partnership. As AFROTECH™ previously told you, the apparel giant severed its ties with the rapper and record producer in 2022 due to antisemitic remarks West made at the time. As a result, Adidas paused the production of all Yeezy-branded products and froze payments to West and his companies. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness,” the company declared in a press release . “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” In May 2023, Adidas softened its posture, announcing the company...

Samantha Dorisca

Mar 19, 2024

Vanessa Abrahams-John Takes On Adidas' North America Human Resources Team As SVP On Top Of Her Role As Its Global Head Of DEI

Adidas has a new human resources SVP that aims to keep employee engagement at the forefront.

Michelle Burk

Jan 24, 2024

Michael Penix Jr. And Rome Odunze Secure NIL Deals With Adidas, Become The Company's First NIL Football Athletes

Adidas is betting on National Collegiate Athletic Association (NCAA) football talent for the first time.

Ngozi Nwanji

Oct 20, 2023

Adidas Slashes Losses By Over $300M After Yeezy Merchandise Sales

Once again, Adidas has proven to benefit from the popularity of Yeezy.

Samantha Dorisca

Oct 18, 2023

Adidas Profited Nearly $437M In Revenue From Yeezy Merchandise In Q2

Yeezy’s departure from Adidas isn’t slowing down Kanye West’s success with the company.

Samantha Dorisca

Aug 3, 2023

Kanye West Reportedly Made Over $25M From Adidas' First Release Of Unsold Yeezy Products

Even though Kanye West’s partnership with Adidas is over, he is still reaping the benefits.

Samantha Dorisca

Jun 5, 2023

Judge Rules Against Adidas' Request To Re-Freeze $75M In Kanye West's Yeezy Brand Assets

A court case involving Kanye West has taken a significant turn in his favor.

Samantha Dorisca

May 31, 2023

Kanye West Once Claimed He Ended Up With $53M In Debt After Funding His Own Fashion Venture

Certain artists produce music that serves as markers in time and culture. Artists like Whitney Houston, Michael Jackson, Jay-Z, and many others have hits that will take people to a specific memory and help define moments. Although his actions may sometimes overshadow his music, Kanye West can be added to that list of artists. West is a Chicago native that entered the music scene, writing and producing music for major artists. He would go on to establish a solo career that had mainstream success with songs like “Flashing Lights,” “Gold Digger,” and “Good Life.” Throughout his career, the 45-year-old has earned several Grammy Awards with four Billboard number-one hits and 20 top-ten hits on the charts. And this success was based on a formula West had in mind for changing the hip-hop landscape. His creativity was beyond limits, even from the start of his career. “Pop music has a lot of instrumentation, and I brought that to hip-hop,” West explained in a 2004 Complex interview. “I want...

Josh Rodgers

May 25, 2023

Adidas Will Sell Existing YEEZY Products Since It Was 'The Preferred Option Among All Organizations And Stakeholders'

Adidas has officially set plans in motion to get rid of some of its remaining YEEZY merchandise.

Shanique Yates

May 19, 2023

Adidas Plans To Sell A Portion Of The Estimated $1.3B Worth Of Yeezy Merchandise Sitting In Storage

Adidas has made a decision regarding one part of the turmoil that came with severing ties with Kanye West.

Shanique Yates

May 12, 2023

Adidas CEO Says Dropping Kanye West's Yeezy Is 'Hurting Us,' And North American Sales Are Down 20%

Is Adidas in its comeback season? It’s a bit hard to say with the CEO forecasting a “bumpy year with disappointing numbers” ahead.

Ngozi Nwanji

May 8, 2023

Adidas Backtracks After Initially Filing A Trademark Opposition Against Black Lives Matter, But Has Damage Already Been Done?

Adidas’ trademark opposition against one of today’s leading movements has quickly made a 180-turn.

Ngozi Nwanji

Mar 30, 2023

Meet The Footwear Designer Behind Your Favorite Yeezys Who Is Launching His Own Apparel Brand

For Randall Yarborough, being highly in tune with his surroundings as an adolescent was the foreshadowing of his future career. The footwear designer grew up on the west side of Detroit, MI — off of Joy Road to be exact — and was fascinated by the buildings in the downtown area. While he didn’t know exactly just what architecture was at the time, he knew he wanted to get his hands on it.

Ngozi Nwanji

Mar 10, 2023

Adidas Announces $540M Loss Due To Unsold Yeezy Products In Its Final 2022 Quarter

After cutting ties with Kanye West , Adidas has suffered a huge operating loss.

Shanique Yates

Mar 9, 2023