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Candace Parker Appointed As President Of Adidas Women's Basketball

About a week after stepping away from the WNBA, Candace Parker is embarking on a new trail to back the next generation of women athletes. On April 28, 2024, after 16 years in the league, the WNBA legend announced that she had retired. While Parker broke the news that she was hanging up her jersey, she also shared that she will continue to focus on her family as well as pivot to the business side of the sport. “This is the beginning…I’m attacking business, private equity, ownership (I will own both a NBA & WNBA team), broadcasting, production, boardrooms, beach volleyball, dominoes (sorry babe it’s going to get more real) with the same intensity & focus I did basketball,” Parker wrote via Instagram. View this post on Instagram A post shared by Candace Parker (@candaceparker) Amid Parker’s numerous aspirations, a leadership role has already come to fruition. According to a press release shared with AFROTECH™, on May 8, 2024, Adidas announced that Parker has been appointed as p...

May 9, 2024

Kanye West Claims He Lost $8B From Adidas — However, The Rapper Says He's ‘Still Going To Get That Money Back’

Kanye West is convinced he will recover his losses from the severed Adidas partnership. As AFROTECH™ previously told you, the apparel giant severed its ties with the rapper and record producer in 2022 due to antisemitic remarks West made at the time. As a result, Adidas paused the production of all Yeezy-branded products and froze payments to West and his companies. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness,” the company declared in a press release . “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” In May 2023, Adidas softened its posture, announcing the company...

Mar 19, 2024

Vanessa Abrahams-John Takes On Adidas' North America Human Resources Team As SVP On Top Of Her Role As Its Global Head Of DEI

Adidas has a new human resources SVP that aims to keep employee engagement at the forefront.

Jan 24, 2024

Michael Penix Jr. And Rome Odunze Secure NIL Deals With Adidas, Become The Company's First NIL Football Athletes

Adidas is betting on National Collegiate Athletic Association (NCAA) football talent for the first time.

Oct 20, 2023

Adidas Slashes Losses By Over $300M After Yeezy Merchandise Sales

Once again, Adidas has proven to benefit from the popularity of Yeezy.

Oct 18, 2023

Adidas Profited Nearly $437M In Revenue From Yeezy Merchandise In Q2

Yeezy’s departure from Adidas isn’t slowing down Kanye West’s success with the company.

Aug 3, 2023

Kanye West Reportedly Made Over $25M From Adidas' First Release Of Unsold Yeezy Products

Even though Kanye West’s partnership with Adidas is over, he is still reaping the benefits.

Jun 5, 2023

Judge Rules Against Adidas' Request To Re-Freeze $75M In Kanye West's Yeezy Brand Assets

A court case involving Kanye West has taken a significant turn in his favor.

May 31, 2023

Kanye West Once Claimed He Ended Up With $53M In Debt After Funding His Own Fashion Venture

Certain artists produce music that serves as markers in time and culture. Artists like Whitney Houston, Michael Jackson, Jay-Z, and many others have hits that will take people to a specific memory and help define moments. Although his actions may sometimes overshadow his music, Kanye West can be added to that list of artists. West is a Chicago native that entered the music scene, writing and producing music for major artists. He would go on to establish a solo career that had mainstream success with songs like “Flashing Lights,” “Gold Digger,” and “Good Life.” Throughout his career, the 45-year-old has earned several Grammy Awards with four Billboard number-one hits and 20 top-ten hits on the charts. And this success was based on a formula West had in mind for changing the hip-hop landscape. His creativity was beyond limits, even from the start of his career. “Pop music has a lot of instrumentation, and I brought that to hip-hop,” West explained in a 2004 Complex interview. “I want...

May 25, 2023

Adidas Will Sell Existing YEEZY Products Since It Was 'The Preferred Option Among All Organizations And Stakeholders'

Adidas has officially set plans in motion to get rid of some of its remaining YEEZY merchandise.

May 19, 2023

Adidas Plans To Sell A Portion Of The Estimated $1.3B Worth Of Yeezy Merchandise Sitting In Storage

Adidas has made a decision regarding one part of the turmoil that came with severing ties with Kanye West.

May 12, 2023

Adidas CEO Says Dropping Kanye West's Yeezy Is 'Hurting Us,' And North American Sales Are Down 20%

Is Adidas in its comeback season? It’s a bit hard to say with the CEO forecasting a “bumpy year with disappointing numbers” ahead.

May 8, 2023

Adidas Backtracks After Initially Filing A Trademark Opposition Against Black Lives Matter, But Has Damage Already Been Done?

Adidas’ trademark opposition against one of today’s leading movements has quickly made a 180-turn.

Mar 30, 2023

Meet The Footwear Designer Behind Your Favorite Yeezys Who Is Launching His Own Apparel Brand

For Randall Yarborough, being highly in tune with his surroundings as an adolescent was the foreshadowing of his future career. The footwear designer grew up on the west side of Detroit, MI — off of Joy Road to be exact — and was fascinated by the buildings in the downtown area. While he didn’t know exactly just what architecture was at the time, he knew he wanted to get his hands on it.

Mar 10, 2023