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Kanye West is convinced he will recover his losses from the severed Adidas partnership. As AFROTECH™ previously told you, the apparel giant severed its ties with the rapper and record producer in 2022 due to antisemitic remarks West made at the time. As a result, Adidas paused the production of all Yeezy-branded products and froze payments to West and his companies. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness,” the company declared in a press release . “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” In May 2023, Adidas softened its posture, announcing the company...
Mar 19, 2024
Once again, Adidas has proven to benefit from the popularity of Yeezy.
Oct 18, 2023
Yeezy’s departure from Adidas isn’t slowing down Kanye West’s success with the company.
Aug 3, 2023
Even though Kanye West’s partnership with Adidas is over, he is still reaping the benefits.
Jun 5, 2023
Adidas has officially set plans in motion to get rid of some of its remaining YEEZY merchandise.
May 19, 2023
Is Adidas in its comeback season? It’s a bit hard to say with the CEO forecasting a “bumpy year with disappointing numbers” ahead.
May 8, 2023
After cutting ties with Kanye West , Adidas has suffered a huge operating loss.
Mar 9, 2023
Kanye West is still making headlines, and not for good reason. On a recent podcast episode, West says he could have gone to prison for owing $50 million to the IRS.
Nov 29, 2022
Employees have stepped forward with claims of what it’s like to work under Kanye West.
Nov 10, 2022
Sean “Diddy” Combs has reportedly reached billionaire status.
Oct 28, 2022
The bells will no longer be ringing in the halls of Kanye West’s Donda Academy.
Oct 27, 2022
Kanye West’s billionaire status may be a thing of the past.
Oct 25, 2022
adidas has officially severed ties with billionaire Kanye West.
Oct 25, 2022
Kanye West is learning first hand he has the right to exercise his freedom of speech, but that doesn’t rid him of the consequences of doing so.
Oct 21, 2022
Kanye West will need to find a new bank for his Yeezy empire because his banking relationship with JPMorgan Chase has reached the finish line.
Oct 13, 2022