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Adidas Slashes Losses By Over $300M After Yeezy Merchandise Sales

Once again, Adidas has proven to benefit from the popularity of Yeezy.

Samantha Dorisca

Oct 18, 2023

Adidas Profited Nearly $437M In Revenue From Yeezy Merchandise In Q2

Yeezy’s departure from Adidas isn’t slowing down Kanye West’s success with the company.

Samantha Dorisca

Aug 3, 2023

Kanye West Reportedly Made Over $25M From Adidas' First Release Of Unsold Yeezy Products

Even though Kanye West’s partnership with Adidas is over, he is still reaping the benefits.

Samantha Dorisca

Jun 5, 2023

Adidas Will Sell Existing YEEZY Products Since It Was 'The Preferred Option Among All Organizations And Stakeholders'

Adidas has officially set plans in motion to get rid of some of its remaining YEEZY merchandise.

Shanique Yates

May 19, 2023

Adidas CEO Says Dropping Kanye West's Yeezy Is 'Hurting Us,' And North American Sales Are Down 20%

Is Adidas in its comeback season? It’s a bit hard to say with the CEO forecasting a “bumpy year with disappointing numbers” ahead.

Ngozi Nwanji

May 8, 2023

Adidas Announces $540M Loss Due To Unsold Yeezy Products In Its Final 2022 Quarter

After cutting ties with Kanye West , Adidas has suffered a huge operating loss.

Shanique Yates

Mar 9, 2023

Kanye West Says He Owes The IRS $50M — 'They Were Trying To Put Me In Prison This Morning'

Kanye West is still making headlines, and not for good reason. On a recent podcast episode, West says he could have gone to prison for owing $50 million to the IRS.

Samantha Dorisca

Nov 29, 2022

Kanye West Allegedly Once Fired A Yeezy Worker For Asking To Listen To Drake, Report Says

Employees have stepped forward with claims of what it’s like to work under Kanye West.

Samantha Dorisca

Nov 10, 2022

Kanye West's Unaccredited K-12 School Donda Academy Shuts Down

The bells will no longer be ringing in the halls of Kanye West’s Donda Academy.

Samantha Dorisca

Oct 27, 2022

Kanye West Is No Longer A Billionaire, According To Forbes

Kanye West’s billionaire status may be a thing of the past.

Samantha Dorisca

Oct 25, 2022

adidas Cuts Ties With Kanye West, Could Have A 'Short-Term Negative Impact' Of Nearly $247M

adidas has officially severed ties with billionaire Kanye West.  

Samantha Dorisca

Oct 25, 2022

Balenciaga Has Called It Quits With Black Billionaire Kanye West — Here's Why

Kanye West is learning first hand he has the right to exercise his freedom of speech, but that doesn’t rid him of the consequences of doing so.

Samantha Dorisca

Oct 21, 2022

JPMorgan Chase Calls It Quits With Kanye West And The Billionaire Responds: 'I Feel Happy To Have Crossed The Line'

Kanye West will need to find a new bank for his Yeezy empire because his banking relationship with JPMorgan Chase has reached the finish line.

Samantha Dorisca

Oct 13, 2022

Ten Years Later, Kanye West Admits Sway Had The Answers All Along About Selling Directly To Consumers

Kanye West has been making headlines over his public battle with corporations for weeks now. As AfroTech previously reported, Kanye West recently declared it was time to cut ties with Gap and adidas and go at it alone. “It’s time for me to go it alone,” West told Bloomberg. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”

Samantha Dorisca

Sep 22, 2022