Allen Iverson grew up loving Jordan shoes, and he almost could have signed with the brand. During an interview with Complex, the basketball legend expresses feeling enamored with Michael Jordan and always desiring to sport his shoes. Little did the Hampton, VA, native realize, he would not only grow up to land his own shoe deal before his rookie season in the NBA but he would be in talks for a signature sneaker with the Jordan Brand. Sports Illustrated mentions that when Iverson was drafted to the NBA in 1996, he caught the attention of every major sneaker company. The Jordan Brand even created a prototype named after Iverson’s nickname “Bubba Chuck” to entice him. Had he signed to the Jordan Brand, he would have became its first signature athlete, Sports Illustrated reports. However, Iverson found Reebok to be the most convincing in its pitch. “Remember that like it was yesterday because that was a big decision for me,” Iverson told Complex. “Just looking back on it, I feel good...

Shaquille O’Neal and Reebok have reunited!

Some years ago, superstar Shaquille O’Neal walked away from a $40 million shoe deal with Reebok. Today, the affordable shoe line he developed instead sells roughly a million sneakers a month.

Since first leveraging his rap stardom, 50 Cent’s business moves have been nonstop. Deals with the likes of Vitamin Water, Effen Vodka, STARZ, and more have led him to a more than successful business empire, as previously reported by AfroTech. Additionally, 50 Cent has also secured three NBA partnerships for his premium wine and spirits company Sire Spirits.

In less than a year, Myles Garrett has gone from being an ambassador to locking in a long-time endorsement deal with a classic footwear and apparel brand. The Cleveland Browns star has signed a multi-year deal with Reebok — making him one of the most visible, highest-profile athletes on its roster, according to Boardroom. Now, under his new deal, Garrett will be featured in campaigns “across Reebok’s Classics division and Running, Cross-Training, and Basketball categories.” “I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle,” Garrett said, according to Boardroom. Garrett’s addition to the team puts him alongside longtime Reebok partners and NBA legends Shaquille O’Neal and Allen Iverson. He added: “Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp, I’m extremely excited to be joining the Reebok family,” he said. “I really pride myself on having a lot of interests off the...

NBA legend Shaquille O’Neal left more than $40 million on the table thanks to one encounter with a little old lady. In an interview with the Full Send podcast (via The New York Post ), Shaq was already representing the brand when he had an encounter with a woman while on the court. In his words, the lady “ripped him a new a**hole.” Apparently, the woman was upset at the price of the Shaq-endorsed Reeboks, and decided to take her frustrations out on the player-turned-entrepreneur. “I had $2,000 in my pocket. I said, ‘Lady I don’t make the prices. Here you go, and she smacked the money out of my hand, [and said], ‘Why don’t you motherf–kers make a shoe that’s affordable?’” Shaquille O’Neal, however, didn’t take this as a sign of disrespect. Rather, he said to the podcast, he took this as a teachable moment, and realized he couldn’t keep endorsing Reeboks — even with a $40 million price tag for his endorsement. “I was like, ‘You know what, she’s right.’ So that day, I cut ties with...