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Reebok is making a comeback in the world of basketball. On Thursday, Dec. 19, 2024, Reebok and the WNBA announced a multi-year agreement designating the global sports culture brand as an authorized footwear supplier for the league. “The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights and inspiring the next generation,” WNBA Chief Growth Officer Colie Edison said in a statement. “As we continue to capitalize on increased brand awareness, our work with Reebok is another step in bringing more fans to the game.” Reebok has been producing basketball shoes for women since the 1980s. Throughout the 1990s, the brand sponsored some of the best women’s collegiate basketball teams in the country and, in 1997, launched a signature shoe for WNBA player Rebecca Lobo. It’s no secret that Nike is the leading shoe brand among NBA and WNBA players, but other brands have a presence. As of October 2024, six active WNBA...
Life’s full-circle moments are always a cause for celebration, even when you’re one of the best players to ever grace the NBA. Allen Iverson has never shied away from being a trendsetter, both on and off the court. According to Deadline, the NBA Hall of Famer has inked a new position with Authentic Brands Group (ABG) to help grow its footprint in entertainment.
Since first leveraging his rap stardom, 50 Cent’s business moves have been nonstop. Deals with the likes of Vitamin Water, Effen Vodka, STARZ, and more have led him to a more than successful business empire, as previously reported by AfroTech. Additionally, 50 Cent has also secured three NBA partnerships for his premium wine and spirits company Sire Spirits.
The phrase “greatest of all time” is used loosely. However, when it comes to Allen Iverson, his name is synonymous with GOAT — period. Iverson has achieved great feats within the NBA, including consistently leading his teams to the playoffs and even a stint in the finals, but as a person, he has continued to defy all odds, remain humble, and most importantly, show love where it’s due. As previously reported by AfroTech, there was once a time when Allen Iverson blew through $200 million, yet he still landed on his feet. Today, Allen Iverson reportedly has a $1 million net worth, according to Celebrity Net Worth. Plus, he’s about to reap the rewards of a lifetime deal with Reebok. In most instances, people may dread the thought of growing older, but in this case, the next few birthdays for Iverson will lead him to a huge payday. On his 55th birthday, the Newport News, Virginia native will receive $32 million, thanks to a lifetime deal he has with Reebok, FadeAwaySports reports. Let’s...
In less than a year, Myles Garrett has gone from being an ambassador to locking in a long-time endorsement deal with a classic footwear and apparel brand. The Cleveland Browns star has signed a multi-year deal with Reebok — making him one of the most visible, highest-profile athletes on its roster, according to Boardroom. Now, under his new deal, Garrett will be featured in campaigns “across Reebok’s Classics division and Running, Cross-Training, and Basketball categories.” “I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle,” Garrett said, according to Boardroom. Garrett’s addition to the team puts him alongside longtime Reebok partners and NBA legends Shaquille O’Neal and Allen Iverson. He added: “Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp, I’m extremely excited to be joining the Reebok family,” he said. “I really pride myself on having a lot of interests off the...
It looks like Kerby Jean-Raymond’s time at Reebok is soon coming to an end. In October 2020, AfroTech reported that the Pyer Moss founder became the sneaker company’s global creative director. “I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of Creative Direction,” he shared back in 2020, according to Sneaker News. “I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work.” Prior to being appointed to the title, him and his company were a major key in bringing forward their ideas to build in collaboration with Reebok. Since his role as the head of creative direction, the fashion designer’s innovation within the space worked to breathe new life into the longtime brand. His creative leadership was behind multiple projects including “Product with Purpose,” which aimed to take the company’s United Against Racism commitments to a higher level. Now,...
NBA legend Shaquille O’Neal left more than $40 million on the table thanks to one encounter with a little old lady. In an interview with the Full Send podcast (via The New York Post ), Shaq was already representing the brand when he had an encounter with a woman while on the court. In his words, the lady “ripped him a new a**hole.” Apparently, the woman was upset at the price of the Shaq-endorsed Reeboks, and decided to take her frustrations out on the player-turned-entrepreneur. “I had $2,000 in my pocket. I said, ‘Lady I don’t make the prices. Here you go, and she smacked the money out of my hand, [and said], ‘Why don’t you motherf–kers make a shoe that’s affordable?’” Shaquille O’Neal, however, didn’t take this as a sign of disrespect. Rather, he said to the podcast, he took this as a teachable moment, and realized he couldn’t keep endorsing Reeboks — even with a $40 million price tag for his endorsement. “I was like, ‘You know what, she’s right.’ So that day, I cut ties with...
Reebok may soon be owned by two of the hottest names in the sports and entertainment world. According to Forbes, its German sportswear parent company, adidas, plans to offload the household name brand, which was once a cultural icon. Reebok, who has seemingly struggled to grasp the attention of today’s tastemakers and trendsetters, could soon be back in the limelight under the direction of serial entrepreneur, Percy “Master P” Miller, and former NBA All-Star Baron Davis. Currently, the dream team is looking to acquire the company which reportedly has an asking price of about $2.4 billion. View this post on Instagram A post shared by Master P (@masterp) Founded in 1958, Rebook was purchased for $3.8 billion by adidas back in 2005. However, the company reports their book value is down by nearly half of what it was in 2018 — 842 million euros which translate to $995 million. It is now imperative to bring on people like Davis and Miller who not only have a business mindset but have...