In less than a year, Myles Garrett has gone from being an ambassador to locking in a long-time endorsement deal with a classic footwear and apparel brand.
The Cleveland Browns star has signed a multi-year deal with Reebok — making him one of the most visible, highest-profile athletes on its roster, according to Boardroom.
Now, under his new deal, Garrett will be featured in campaigns “across Reebok’s Classics division and Running, Cross-Training, and Basketball categories.”
“I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle,” Garrett said, according to Boardroom.
Garrett’s addition to the team puts him alongside longtime Reebok partners and NBA legends Shaquille O’Neal and Allen Iverson.
He added: “Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp, I’m extremely excited to be joining the Reebok family,” he said. “I really pride myself on having a lot of interests off the field, so to be working with a brand that promotes individuality and encourages people to pursue the things that bring them joy is incredible.”
Reebok VP of Global Brand Marketing Caroline Machen shares a statement:
“Myles Garrett is one of those incredible all-around athletes who could be a standout in any sport – he just happened to choose football. We’re thrilled to welcome Myles to the Reebok family and shine a light on our shared ethos and passion for sport, fitness, fashion, pop-culture, and activism.”
“As we embark on an exciting new era here at Reebok, Myles will be a key player in bringing his own unique energy and story to our next chapter.”
Changes At Reebok
Prior to Garrett’s recent announcement, Reebok has seen a few changes including being sold to Authentic Brands Group and Kerby Jean-Raymond’s departure as its global creative director.
AfroTech previously reported that the fashion designer’s departure was effective as of March 1.