Nicki Minaj has been tapped to help take sports betting lifestyle brand, MaximBet to new heights.

According to a press release, the award-winning musician and entrepreneur has been named as an investor, advisor, and global ambassador of the sports betting platform. In addition, she will lead as creative director for Maxim Magazine.

“I don’t think I’ve ever been prouder of a collaboration,” said the “Moment For Life” emcee in the release. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”


Located in the state of Colorado, MaximBet has market access in 11 states in the U.S. as well as the Canadian province of Ontario.

Dubbed as the only true lifestyle sports betting brand in the industry, the platform is known for rewarding participants with real-life experiences that “money can’t buy.” According to the company’s CEO, the new partnership with Minaj will help to expand on that brand value.

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, CEO, MaximBet. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”

The Nicki Minaj Effect

Not one to shy away from her influence to land business deals, Minaj continues to merge her business mindset with her creative endeavors.

From Fendi to Crocs, once a brand has been met with the Nicki Minaj effect, the success to follow is usually inevitable. Take, for example, recent collaborations with brands like Fendi that sold out within minutes.

Plus, the news follows the announcement of the 39-year-old rapper’s upcoming tour and soon-to-be-released album, “NM5.”