DJ Khaled’s sneaker release with the Jordan Brand reportedly made history in more ways than one.
Oct 11, 2023
Gentry Humphrey wants young professionals to not have to choose between style and business casual attire in their workplaces.
May 25, 2023
Ahead of becoming the No. 1 NFL draft pick to the Carolina Panthers, Bryce Young signed a contract with the Jordan Brand, according to Sports Illustrated.
May 1, 2023
Kiyomi McMiller has made history with the Jordan Brand.
Feb 22, 2023
For nearly four decades, Michael Jordan’s deal with Nike has stood the test of time as one of the most dynamic partnerships.
Feb 2, 2023
Michael Jordan has propelled Nike to one of the biggest brands in the world. View this post on Instagram A post shared by Jordan (@jumpman23)
Nov 15, 2022
Elizabeth Birkett-Gibbs has a unique collaboration on the way in partnership with the Jordan Brand. View this post on Instagram A post shared by Beth Gibbs (@bephie)
Aug 22, 2022
Black futures will be emboldened through an ambitious 20-year commitment between Howard University and Jordan Brand. “HBCU‘s have been impacting culture since the beginning. Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. I’m excited to see our university partner with a partner like Jordan Brand that already means so much to the Black Community. Together, we have the power to make a difference and inspire the next generation of students to do the same,” said Jordyn Allen, Howard University Student Association President, in a statement.
Aug 11, 2022
Sneakerheads worldwide are likely standing in awe to find out that an unreleased version of Air Jordan 13s has made it off Michael Jordan’s feet and onto the auction stage. Worn during Jordan’s final playoff run in the 1998 NBA Finals, the version of the shoe was never released to the public — but some lucky patron could be the owner of the one-of-one shoe.
Jun 9, 2022
Andy Muir will be sporting a new hat as Skims’ new chief financial officer. Women’s Wear Daily reports the former vice president and chief financial officer of the Jordan Brand will lead inclusivity efforts and spearhead Skims’ growth and financial agendas, as it plans to expand globally. Muir’s presence is timely, as the swimwear and innerwear company, created by Kim Kardashian and Jens Grede, is set to reach new markets, launch new categories, and open brick-and-mortar Skims stores. The advancements will be supported by a Series B funding round in January totaling $240 million. “As Skims expands globally, it’s important to me that we partner with people who resonate with international audiences,” Kardashian said, according to WWD. “As a young brand that’s still growing, we are focused on aligning ourselves with those who represent our brand mission and ethos, while having global influence.” Muir will bring forward an arsenal of skills strengthened by her time working at Nike’s...
May 20, 2022
Shannon Watkins has been tapped as the new chief marketing officer for Jordan Brand, Yahoo! Sports reports. Watkins’ new role is set to begin on May 16 and she will replace Sean Tresvant who will now join Taco Bell as the global chief brand officer. In addition, Watkins will report to Jordan Brand’s CEO Craig Williams and she will be responsible to steward a pivotal period for Jordan Brand’s marketing.
May 3, 2022
When it comes to taking action in supporting women, Nike’s Jordan Brand has held a steady streak. History was made in June 2021 after Michael Jordan and his brand unveiled their “WNBA Family” campaign, which marked the most-ever WNBA players to endorse the brand at once, AfroTech previously reported. “The world needs female voices, and we can’t ignore that or else we’re not growing,” Jordan previously shared in a statement. “The Jordan Brand is committed to giving women a platform to amplify their voices, which influence, inspire and push culture forward. These amazing athletes are defining a lot of things about Jordan Brand and leading a true conversation that’s impacting culture and our communities across the globe.” The brand’s dedication to advancing women has yet to cease as right before Women’s History Month comes to a close, it has launched its inaugural global Women’s Collective, Hypebeast reports.
Mar 29, 2022
Life is all about choices, but they don’t have to define you, and Larry Miller is proof. Larry Miller made a life-changing decision at the age of 16, and now he is on a mission to share his story to help others. As the chairman of the Jordan Brand — created by basketball legend Michael Jordan — he understands how this can be a lesson to us all when it comes to the power of second chances. After a turn of events in Larry Miller’s life landed him behind the weapon that took the life of another Black man, he found himself behind bars. Upon his release and entry back into society, the Philadelphia, PA native decided that he would leave that chapter behind him as he began to work his way up the ranks as an executive in the business world. “For over 40 years, I carried around the secret that people that I’ve worked closely with and interacted with on a daily basis had no idea about,” Miller shared in an exclusive interview with AfroTech. “And carrying that around for 40 years was really...
Dec 27, 2021
Calling all aspiring journalists! Michael Jordan and the Jordan Brand are about to bless you in a huge way. The basketball legend has made a $1 million commitment to fuel the Ida B. Wells Society for Investigative Reporting’s efforts to bring more diversity to the field. Announced in May, the grant will allow the Society to build a summer journalism program at a Historically Black North Carolina college, further its college internship partnerships, as well as launch a yearlong high school journalism project at a majority Black and Latina public high school located in Jordan’s home state of North Carolina. “Investigative reporting is the most important reporting in our democracy,” said Society co-founder Nikole Hannah-Jones in an official release shared with AfroTech. “It’s the reporting that holds power accountable, that unearths the way it’s wielded, that tells the stories that people don’t want [to be] told. Our democracy is in crisis as politicians are advancing a wave of voter...
Sep 10, 2021
Nike’s Jordan Brand and the WNBA have forged a historical partnership that’s breaking barriers for women athletes. This week, Michael Jordan and the Jordan Brand announced their new “WNBA Family” campaign endorsed by 11 emerging WNBA players, marking this as the most players in the women league’s history to cosign the brand at once, USA Today reports. According to an announcement from Nike, the brand confirmed its commitment to amplifying the work and voices of women in the league following an April photoshoot — in partnership with Ming Smith and Nicola Vassell Gallery — that captured the brand’s active WNBA athletes (Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers and Satou Sabally) alongside Jordan. The history-making gathering was held to celebrate the Jordan Brand’s largest women roster ever and marked its investment in the game’s emerging stars who have the power to shape the future of basketball...
Jun 22, 2021