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Bronny James is keeping the momentum going with cashing in on his likeness.
Nov 7, 2023
Based on a report, Shedeur Sanders ranks at the top of name, image, and likeness (NIL) deals for this year’s college football season.
Sep 6, 2023
UCLA quarterback Chase Griffin has developed a blueprint for capitalizing on name, image and likeness (NIL) deals.
Apr 14, 2023
Louisiana State University (LSU) star Angel Reese reportedly has the most NIL deals of all college men’s and women’s basketball players.
Apr 7, 2023
Social media continues to provide opportunities in the most unexpected ways, and “Popeyes meme kid” Dieunerst Collin has learned firsthand.
Jan 11, 2023
Wiz Khalifa seems to be tapping in with college athletes through his music label and management company Taylor Gang Entertainment.
Dec 12, 2022
NIL deals are here to stay, whether you like them or not. After all, the NCAA generated over $1.15 billion in revenue in 2021, and up until then, it was illegal for athletes to be compensated.
Oct 18, 2022
While some athletes wait until further down the line to begin tapping into other avenues, this one is wasting no time. USC quarterback Caleb Williams is believed to be the first college athlete to invest in a company in the NIL era, Boardroom reports. According to the outlet, it’s “believed to be the first investment in an existing company by a college athlete in the NIL era.”
Oct 11, 2022
![Following His Son Hercy Miller's Historic Deal, Master P Says Mercy Miller's Up Next — 'He'll Probably [Land] The Biggest NIL Deal Ever"](https://cms.afrotech.com/wp-content/uploads/2022/09/MercyMiller_Jason-Kempin-1568x882-1.jpg "Following His Son Hercy Miller's Historic Deal, Master P Says Mercy Miller's Up Next — 'He'll Probably [Land] The Biggest NIL Deal Ever\"")
Master P has served as the blueprint for what it means to create generational wealth, and his children are proof. View this post on Instagram A post shared by Master P (@masterp)
Sep 27, 2022
Shaquille O’Neal knew his worth back in the day, and he still does today.
Sep 26, 2022
Kentucky Wildcats basketball player, Oscar Tshiebwe, saw a window of opportunity and took it. While spending some time in the Bahamas alongside his teammates, Tshiebwe dove head first into the name, image, and likeness (NIL) game. Tshiebwe, who was born outside of the United States, has been playing with a student visa. Therefore, it has been difficult for Oscar Tshiebwe to participate in NIL deals throughout the country. Fortunately, during the week-long trip that was not the case. When you can’t do NIL “work” in the U.S. on your student visa … but you’re in another country for a week. Lights, camera, action. 💰💰💰 pic.twitter.com/YMbdLageud — Kyle Tucker (@KyleTucker_ATH) August 8, 2022 His first call when he landed was to his agent asking, “Where do you need me?” “He can’t do this stuff in the States,” Kentucky Wildcats head coach, John Calipari said, according to The Athletic. “Oscar, you weren’t there today, but we all get why you’re doing what you’re doing.” “He’s getting rich,”...
Aug 12, 2022
Candace Parker is helping adidas keep its promise to student-athletes.
Jul 27, 2022
The day of college athletes being exploited for their likeness is a thing of the past. With current NCAA rules and regulations and the prominence of name, image, and likeness (NIL) deals, collegiate superstars can finally get paid for their work on the field, court, and more. A recent University of Miami recruit, Jaden Rashada, is believed to have received the highest-known NIL deal for a high school recruit to date – according to On3NIL. At $9.5 million, the deal is set to possibly break records, but it did not come without its share of controversy.
Jun 28, 2022
A groundbreaking deal has been struck that will feature college athletes on trading cards and collectibles. According to a press release, Fanatics Collectibles and Topps will launch physical and digital trading cards representing over 100 universities throughout the nation. The deal, which goes into effect beginning in 2023, will involve exclusive and non-exclusive co-branded trading card products and extend to former athletes playing in the NFL, NBA, and MLB “This collection is the first offering of officially licensed collegiate cards featuring current athlete NIL rights. We’re thrilled at the opportunity to launch these comprehensive programs that combine premier student-athletes and elite institutions to create a best-in-class collegiate trading card product for fans and collectors,” said Dave Leiner, Topps Global Vice President and General Manager, according to a press release.
Jun 9, 2022
Texas Longhorns running back Bijan Robinson may be sporting a new whip to practice from now on. According to Sports Illustrated, Robinson has signed a name, image, and likeness (NIL) deal with Lamborghini Austin, although specifications of the deal have not yet been released. Robinson took to Instagram to break the exciting news.
May 6, 2022