Black futures will be emboldened through an ambitious 20-year commitment between Howard University and Jordan Brand.

“HBCU‘s have been impacting culture since the beginning. Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. I’m excited to see our university partner with a partner like Jordan Brand that already means so much to the Black Community. Together, we have the power to make a difference and inspire the next generation of students to do the same,” said Jordyn Allen, Howard University Student Association President, in a statement.

20-Year Commitment To Howard

The partnership will build on the legacy of Black excellence at the Historically Black College and University (HBCU) by establishing academic and athletic opportunities over the next twenty years. In addition, the partnership reflects Jordan Brand’s interest in spotlighting HBCU culture and collegiate sports throughout the diaspora.

“We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past. Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence. We are thrilled to work on that vision of greatness together,” said Dr. Wayne A.I. Frederick, Howard University President, according to information sent to AfroTech.


On Aug. 27, new Jumpman football uniforms will debut at Howard University’s Game Zero. The Jumpman logo will also be integrated into all the university’s sports teams except for golf, according to Washington Informer.

“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community. As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” said Craig Williams, Jordan Brand President, according to a press release.