Dak Prescott Is Leaving adidas To Become The Highest Paid Jordan Athlete In The NFL
Photo Credit: Christopher Polk

Dak Prescott Is Leaving adidas To Become The Highest Paid Jordan Athlete In The NFL

Dallas Cowboys quarterback Dak Prescott is taking full advantage of the NFL offseason to boost his riches.

According to a source close to the franchise athlete, Prescott is reportedly ending his deal with adidas to join the Jordan brand for a huge five-year contract, ESPN reports. The new deal will make the quarterback the highest-paid NFL player aligned with the brand.

ESPN’s Adam Schefter broke the news on social media late Wednesday night (June 9) tweeting, “Cowboys’ QB Dak Prescott is leaving adidas and signing a five-year agreement with the Jordan Brand, per source close to situation. Prescott will be the only Jordan Brand QB, the only Cowboys player, and highest-paid NFL player on the Jordan Brand roster.”

Schefter also reported that the quarterback’s deal was negotiated by both the Jordan Brand team and his marketing agent Peter Miller of JABEZ Marketing Group.

Both parties involved shared that they believe “this ground-breaking deal creates a perfect marketing storm around the standout QB, the Cowboys and the Jordan Brand.”

Though details around the amount of Prescott’s Jordan Brand deal have not been disclosed yet, this news comes on the heels of the quarterback’s four-year, $160-million contract that was negotiated with the Cowboys back in March.

According to ESPN, Prescott has been with adidas since his Pro Bowl rookie season with the Cowboys in 2016. Additionally, the college he played at, Mississippi State University, was also an adidas school.

Prescott is not the only professional athlete to part ways with a major athletic apparel brand this year. Kobe Bryant’s estate recently cut ties with Nike after they chose not to renew their contract with the brand.

As previously reported by AfroTech, the departure seemed to signal that his estate had plans in motion to start their own brand after over 13 trademarks were reportedly filed since May of last year.

Additionally, Simone Biles also ended her own powerhouse Nike deal back in April to join forces with Athleta. The Olympic gold medalist said her reason for the new partnership was because she felt like she’d be teaming up with a brand that’s “truly for women by women.”