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Jay-Z is known for breaking barriers in music. However, his secret to reaching billionaire status has been his ability to succeed in areas beyond the billboard charts. Among his various ventures, he reminds the world that the shoe brand Reebok is one of the successes documented in his portfolio. According to Finurah, Jay-Z signed a sneaker deal with Reebok in 2002. In 2003, the rapper became the first non-athlete to sign an endorsement deal with the shoe and apparel company, per ABC News. At the time, record executive Steve Stoute was working with Reebok and convinced Jay-Z to accept the deal; the rapper signed on as a 50/50 partner with the brand. “Jay-Z’s not the ambassador of anything except himself. He was a partner. He was a 50/50 partner,” Stoute said in an interview on “Club Shay Shay.” The first collaboration to result from the partnership was the “S. Carter Collection,” which had a better debut than any of its previous shoes, surpassing the sales of Allen Iverson’s shoe...
Mar 15, 2024
Nas is spearheading a plan to change the landscape of New York City. The music icon has partnered with Resorts World Casino New York City and its parent company, Genting America East, to revitalize his beloved Queens neighborhood. As reported by Commercial Observer, Genting America East executives, including the artist, shared plans for a $5 billion redevelopment endeavor to transform the Resorts World establishment into a “Las Vegas-style casino.” The blueprint for the project includes amenities such as 30 new opportunities for food and beverage vendors, a 7,000-seat performance space, and 1,600 new hotel rooms inside the existing Hyatt Regency at John F. Kennedy International Airport. Genting America East also proposed a 350,000-square-foot extension of the Resorts World casino floor. If approved, the move would position the casino as the largest gambling establishment globally, per the outlet. Beyond revenue-generating additions, the proposal includes housing units that could...
Mar 1, 2024
Yo Gotti is further cementing himself in the world of business.
Feb 26, 2024
Shawn “Jay-Z” Carter could soon have an official holiday in his home state of New York.
Dec 28, 2023
Despite being a billionaire, Jay-Z isn’t generously sharing his wealth with everyone.
Nov 15, 2023
Jay-Z has chimed in on the commonly debated subject of whether fans should take $500,000 over the opportunity to dine with him.
Oct 23, 2023
It looks like Jack Dorsey and Jay-Z are keeping their word on the endowment fund Btrust’s mission.
Sep 5, 2023
The celebration of the life and lasting contributions of Jay-Z is the cause of a new surge at the Brooklyn Public Library.
Aug 16, 2023
Jay-Z could be looking to take ownership of Tottenham Hotspur F.C., reports say.
Jul 31, 2023
Jay-Z’s influence on the Hip-Hop is undeniable and now, it’s landed him in an exhibit.
Jul 31, 2023
A Chicago, IL, soul food restaurant saw a boost in customers after receiving a visit from Jay-Z.
Jul 27, 2023
Jay-Z has one less problem on his radar. The rapper is still set to receive a major payday that will allow him to pocket $6.8 million.
Jun 2, 2023
Switching up the formula isn’t so bad after all — just ask Jay-Z.
May 26, 2023
A leading plant-based brand backed by Jay-Z has hit the next level.
May 11, 2023
A recent lawsuit brought against Jay-Z has been dismissed.
May 11, 2023