New beginnings are on the horizon for Jay-Z’s Marcy Venture Partners.

Founded in 2018 by Jay-Z, Jay Brown (former CEO of Roc Nation), and Larry Marcus (managing director at Walden VC), the venture capital firm invests in media, technology, products, and services that are culturally relevant and push boundaries, according to its LinkedIn profile.

Its portfolio includes at least 24 companies, such as:

  • Wheels (electric transportation company)
  • Hungry Marketplace (food tech company)
  • Savage X Fenty (lingerie brand)
  • Spatial LABS (sLABS) (tech incubator)
  • Madison Reed (beauty brand)
  • Partake Foods (allergy-friendly food company)

“Aligning with Marcy Venture Partners assists with our vision for elevating the youth as it relates to access and a means to true technological empowerment. The lasting impact of this relationship is not simply defined by the work we’re doing now, but by the immeasurable impact for generations of creators to come,” said Spatial LABS Founder Iddris Sandu at the time.

Marcy Venture Partners has raised two funds since its inception. As AFROTECH™ previously reported, the firm raised $85 million in 2020 and $325 million the following year. At that time, it was managing $600 million in assets.

MarcyPen Capital Partners

Now, Marcy Venture Partners is heading into a new era by merging with Pendulum Holdings’ investment arm, Pendulum Opportunities, confirming rumors that began swirling in May 2024. Pendulum Holdings was founded in 2019 by married couple Robbie — Barack Obama’s former financial advisor — and D’Rita Robinson. Its investments include Fly by Jing Inc. (Chinese food brand); Saltbox (warehousing and logistics for e-commerce); and Founders Table Restaurant Group.

TechCrunch reports that the merger was finalized in September, and the venture will now operate under the name MarcyPen Capital Partners.

Per its company website, its mission is to provide “strategic capital to early and growth stage consumer businesses that create, move, and lead culture.”

Furthermore, MarcyPen Capital Partners now has $900 million in assets under management.

It appears an immediate order of business will be the raise of $250 million in capital, through MarcyPen Opportunities Fund II, which had been in the works. Over $100 million has already been raised, according to TechCrunch.