It’s Travis Hunter’s winning season.
The University of Colorado Boulder football player took home the 2024 Defensive Player of the Year award for the Buffaloes on Dec. 5, 2024. What’s more, he is rumored to be the top choice for the Heisman Trophy and is expected to be among the top prospects for the 2025 NFL Draft, Sports Illustrated reports.
Multi-Year Deal Adidas Deal
Hunter’s latest win includes signing a multi-year NIL deal with adidas, which will extend into his NFL career, notes Boardroom. The athlete has been seen sporting the apparel line on his podcast, Twitch channel, and during pregame warm-ups.
“Working with adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” Hunter expressed, per another Sports Illustrated report. “The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three stripes as we continue pushing the boundaries of the sport we all love.”
Aaron Seabron, general manager, U.S. Sports & Creation Center Portland (Oregon) at adidas, commented:
“As part of our continued investment in the next generation of athletes, we’re proud to partner with someone whose passion for sport and drive to create impact on and off the field mirrors our own. Travis is undeniably one of the most dynamic athletes in any sport, and we’re excited to collaborate with him and celebrate all that he accomplishes as he transitions into the next phase of what promises to be a long and successful career.”
Additional Deals
Hunter’s other deals also include Sony Pictures, Stanley 1913, EA Sports, United Airlines, JLab, Celsius, NerdWallet, Leaf Trading Cards, Rock ‘Em Socks, and more.
NIL Valuation
Hunter’s current NIL valuation sits at $5.2 million, according to On3. He is currently ranked second, trailing his teammate Shedeur Sanders.
