Is Multi-Millionaire Master P The 'Master Of Merchandising?' TikTok Seems To Think So
Photo Credit: Cindy Ord

Is Multi-Millionaire Master P The 'Master Of Merchandising?' TikTok Seems To Think So

Master P is the first to do it in a lot of ways.

AfroTech previously told you that he’s the first Black owner of a super-car company. At one point, he was working to close a $2.4 billion deal with Reebok alongside Baron Davis. And, he’s even planning on owning a Historically Black College and University (HBCU) in the near future.

Plus, Master P is also someone who shares wealth with his children. Romeo Miller is frequently involved in his father’s business deals. And previously, AfroTech reported that Hercy Miller also secured his $2 million bag with the help of his father.

While Master P’s children were most likely raised without having to want for anything, it’s apparent that they’re chasing their own bag. He makes it clear that he’s all about teaching his children to have a business mindset, just like he learned to do, whether that was with music or even beyond it.

”You spread out because you never know when it’s going to end,” Master P said in a 1998 interview with The New York Times. ”Business is like a seesaw going up and down. When one goes down, I have the other one going up. You have to think like that if you want to survive.”

In 2021, Master P may still have that same mindset that he’s trying to instill in his kids and the Black community. In a recent TikTok video that went viral for breaking down his various business deals, one creator deemed him as the “master of merchandising” (Apparently, Gen Z was completely “shook” to learn that Master P had businesses outside of No Limit Records).

@cultureunfiltered

#stitch with @xbrackishx i’m shook. #fyp #cultureunfiltered #entertainmentnews #ThatCloseMessenger #masterp #merchandising #raptok #merchandising

♬ original sound – C L T R Unfiltered

Aside from all of his other ventures, let’s break it down for the kids…and the culture.

The Master P Doll

You gotta see this to believe it, so here you go.

The Food

Courtesy of Uncle P’s Rice

When Aunt Jemima and Uncle Ben’s food lines came under fire for their racist imagery (and rightfully so), Master P decided to release a line of food products featuring his imagery. Uncle P’s food “is making ‘Louisiana Seasoned’ food products including pancake mix and syrup, grits, rice, beans, and oatmeal. In addition to being minority-owned, the company is also donating a portion of Uncle P’s sales towards inner-city youth education and assisting elderly people in Black communities,” reports Brooklyn Vegan.

The Bottled Water

Courtesy of LA Great

Master P’s bottled water company made the news in the aftermath of Hurricane Ida, when REVOLT TV reported that the New Orleans native sent aide in the form of his water to affected areas in Louisiana and Texas.

Cannabis

Photo Credit: Phillip Faraone

Master P has a strain of cannabis named after him. “Master P, also known as ‘MasterP,’ is a rare 100% Indica hybrid strain created through crossing the classic Master Kush X,” reports AllBuds.

But the Millers also own a “legal cannabis” line called Limitless. You can see a teaser video for it below.

The Cleaning Products

Courtesy of Master Clean Life

In 2019, Master P teamed up with his sons Hercy & Mercy to launch Master Clean Life, a line of cleaning products that include everything from hand sanitizer to floor cleaner. They are said to be all-natural products with a pleasant aroma.

The Production Company

Photo Credit: FOX

According to Forbes, Master P’s production company (called Genius Minds) was one of the first production companies in the modern era to focus on films and television shows designed for Black audiences. Long before “rooting for everybody Black” was a catchphrase, Master P was actually doing the damn thing with films like “I Got The Hook Up 2.”

The Clothing ... And Shoes!

Photo Credit: Youtube / No Limit Forever

Master P has a clothing line called Moneyatti Clothing & Shoes. The luxury clothing line features bright colors and soft materials, and has both a men’s and a women’s collection.