A “happy accident” led Aaron Bullock’s plant-based, dairy-alternative company Misha’s to the shelves of over 800 retail stores.
Aug 30, 2023
Patti LaBelle has always been assured that she knows how to cook.
Aug 7, 2023
Some years ago, superstar Shaquille O’Neal walked away from a $40 million shoe deal with Reebok. Today, the affordable shoe line he developed instead sells roughly a million sneakers a month.
Jun 22, 2023
Chef Pii is celebrating her viral sauce making its way to the shelves of a national retailer.
Jan 12, 2023
Being behind quality products is one thing, but scaling across industries is an even bigger feat. View this post on Instagram A post shared by 100 Coconuts (@100coconuts) After building his name in tech with apps such as SongBooth, Gregory Lowe II took a leap into consumer packaged goods (CPG) by launching 100 Coconuts in 2019 — marking it as the first Black-owned coconut water brand.
Sep 28, 2022
Lil Yachty has gone from foodie to stepping into the industry. The Grammy-nominated rapper has launched Yachty’s Pizzeria, his own frozen pizza line, according to a press release shared with AfroTech. Lil Yachty’s first-ever frozen pizza line is exclusively sold in Walmart stores nationwide. View this post on Instagram A post shared by C.V T (@lilyachty)
Sep 7, 2022
The Safety Pouch is now sold at Walmart stores. @davidpricesp Repost since TT took the first one down. Dreams do come true. Go and get yours at a Walmart near you! #smallbusiness #walmart #safetypouch #juneteenth #StJudeDadPhotos #fathersday #beyonce #breakmysoul ♬ BREAK MY SOUL – Beyoncé
Aug 5, 2022
Founder April Showers started June with a bang as she became one of the first Black female-owned brands to partner with Walmart’s celebrations party category.
Jun 17, 2022
“Capitalists are gonna capitalize.” Following social media backlash, which included the aforementioned comment, Walmart has removed a red velvet and cheesecake ice cream from its shelves that was meant to celebrate the upcoming Juneteenth holiday. I better not see yall buying this. Capitalists are gonna capitalize, but this is ridiculous. pic.twitter.com/ngBPZDzWKk — CHUCK JIGSAW CREEKMUR (@chuckcreekmur) May 22, 2022
May 24, 2022
This young entrepreneur is collecting back-to-back wins! As AfroTech previously told you, Lily Adeleye celebrated a historic feat last year. The mogul became one of the youngest Black owners to have their brand featured in Walmart stores. Now, Lily’s business relationship with the multinational retail corporation is continuing with Lily Frilly set to release a second line of products, according to a press release. The partnership is a reflection of Lily’s ongoing commitment to her entrepreneurial path, which began by fleshing out ideas and sharing what products she hoped to one day create as soon as she could walk and talk. What’s more, the seven-year-old has proven dreams can be achieved at any age and she hopes to challenge more girls to inspire those around them.
Apr 8, 2022
Gunna and Goodr have returned for the greater good of the Atlanta, GA community. Gunna’s Great Giveaway Foundation and Black-owned sustainable waste management platform Goodr will be providing $150 gift cards for 750 families to shop at their local Walmart this holiday season. Beginning today (Dec. 23), families in College Park (6149 Old National Hwy, College Park, GA 30349) can tap in but must have already pre-registered. In addition to the gift card, Gunna will be handing out a special gift. “Gunna continually finds ways to give back to the community that raised him,” Goodr CEO Jasmine Crowe says, according to Hype Magazine . “We at Goodr value this partnership and look forward to helping Gunna’s efforts whenever we are called upon.” Registrations have closed for the drive-thru event, and for participating families attending, they must remain in their vehicles. Masks will be required. View this post on Instagram A post shared by ❕WUNNA❕🥷🏻✝️ (@gunna) As AfroTech previously told you,...
Dec 23, 2021
Twitter is set to launch its very own primetime shopping show! According to TechCrunch, the social media app will test out its live shopping format for the first time ever featuring products from Walmart with host, Jason Derulo. Customers will have the chance to watch the livestream while simultaneously checking out any products as they are mentioned. Set to launch just ahead of Cyber Week, Twitter’s first-ever shoppable livestream is an effort to continue to expand its e-commerce initiatives. It will also further Walmart’s commitment to live shopping events via social media platforms, which also include TikTok and YouTube. “On November 28, Walmart will kick off a Cyber Deals live event on Twitter, where users will be able to watch a live broadcast, shop the featured products, and join the conversation around the event by posting tweets,” TechCrunch reports. Hosted by musician-turned-creator, Jason Derulo, the event will include him introducing the audience to deals in apparel,...
Nov 24, 2021
Jermaine Dupri is in the ice cream business. According to Veg News, the Grammy award-winning producer has teamed up with Malcolm Stogo and Big Innovations Group Inc. to launch JD’s Vegan, a three-flavor collection of vegan ice creams inspired by his hometown of Atlanta, GA. JD’s Vegan, which is made from a coconut cream base, comes in the following flavors: “Welcome to Atlanta Peach Cobbler” (made with golden peaches and dotted with crumbled cobbler); “Apple Butter” (a buttery apple base swirled together with toasted cinnamon streusel crumble); and “Strawberry Sweetheart” (featuring strawberry chunks and swirls). View this post on Instagram A post shared by ClassicDupri (@jermainedupri) Jermaine Dupri is making these ice creams available at Walmart, but he’s also launched a website where you can purchase the ice cream by the pint for $6.79 each, as well. “Walmart and I share the same vision of providing consumers with the best products and making healthy alternatives accessible...
Nov 18, 2021
Sisters and founders of Kids for Culture — Lamia Haley and Kristen O’meally — had a mission to create diverse and inclusive products for children, which has now received a stamp of approval from Walmart. Haley and O’meally created Kids for Culture in response to O’meally casually scrolling on Instagram and stumbling across ABC flashcards. Despite the great intention behind the product, she could not help but feel indifferent due to the lack of representation. View this post on Instagram A post shared by Kids For Culture®️ (@kidsforculture) “I saw some ABC flashcards and I said well those would be nice if they also represented other races because it was just majority caucasian children that were on there and I said ‘Well I’m going to create some,'” O’meally shares in an interview with WHAS 11. After excitingly revealing the concept to her sister, Haley suggested the incorporation of affirmations to their products. The idea blossomed at the height of the pandemic and Kids for Culture...
Nov 4, 2021
Education has diligently played a fundamental part in LeBron James ‘ activism from his charitable donations to opening I PROMISE School — a public elementary school in his hometown of Akron, OH — in 2018. In the basketball star’s latest initiative, his LeBron James Family Foundation (LJFF) is joining forces with Box Tops for Education, along with Walmart , in an effort to join the movement and fight toward racial equity in education for K-8 schools in the United States, according to a press release. “For my Foundation and our work in education, we’ve made this a priority in everything we do because we know how important it is to helping students and families stay engaged,” said James in the press release. “We’re excited to help share what we’ve learned and tell this story alongside Box Tops for Education and Walmart.” As back-to-school campaigns are in full effect as students begin to make their return, “The Best Year Starts Here” digital series is LJFF, Box Tops, and Walmart’s...
Aug 20, 2021