A “happy accident” led Aaron Bullock’s plant-based, dairy-alternative company Misha’s to the shelves of over 800 retail stores.

Some years ago, superstar Shaquille O’Neal walked away from a $40 million shoe deal with Reebok. Today, the affordable shoe line he developed instead sells roughly a million sneakers a month.

Being behind quality products is one thing, but scaling across industries is an even bigger feat. View this post on Instagram A post shared by 100 Coconuts (@100coconuts) After building his name in tech with apps such as SongBooth, Gregory Lowe II took a leap into consumer packaged goods (CPG) by launching 100 Coconuts in 2019 — marking it as the first Black-owned coconut water brand.

The Safety Pouch is now sold at Walmart stores. @davidpricesp Repost since TT took the first one down. Dreams do come true. Go and get yours at a Walmart near you! #smallbusiness #walmart #safetypouch #juneteenth #StJudeDadPhotos #fathersday #beyonce #breakmysoul ♬ BREAK MY SOUL – Beyoncé

“Capitalists are gonna capitalize.” Following social media backlash, which included the aforementioned comment, Walmart has removed a red velvet and cheesecake ice cream from its shelves that was meant to celebrate the upcoming Juneteenth holiday. I better not see yall buying this. Capitalists are gonna capitalize, but this is ridiculous. pic.twitter.com/ngBPZDzWKk — CHUCK JIGSAW CREEKMUR (@chuckcreekmur) May 22, 2022

Gunna and Goodr have returned for the greater good of the Atlanta, GA community. Gunna’s Great Giveaway Foundation and Black-owned sustainable waste management platform Goodr will be providing $150 gift cards for 750 families to shop at their local Walmart this holiday season. Beginning today (Dec. 23), families in College Park (6149 Old National Hwy, College Park, GA 30349) can tap in but must have already pre-registered. In addition to the gift card, Gunna will be handing out a special gift. “Gunna continually finds ways to give back to the community that raised him,” Goodr CEO Jasmine Crowe says, according to Hype Magazine . “We at Goodr value this partnership and look forward to helping Gunna’s efforts whenever we are called upon.” Registrations have closed for the drive-thru event, and for participating families attending, they must remain in their vehicles. Masks will be required. View this post on Instagram A post shared by ❕WUNNA❕🥷🏻✝️ (@gunna) As AfroTech previously told you,...

Jermaine Dupri is in the ice cream business. According to Veg News, the Grammy award-winning producer has teamed up with Malcolm Stogo and Big Innovations Group Inc. to launch JD’s Vegan, a three-flavor collection of vegan ice creams inspired by his hometown of Atlanta, GA. JD’s Vegan, which is made from a coconut cream base, comes in the following flavors: “Welcome to Atlanta Peach Cobbler” (made with golden peaches and dotted with crumbled cobbler); “Apple Butter” (a buttery apple base swirled together with toasted cinnamon streusel crumble); and “Strawberry Sweetheart” (featuring strawberry chunks and swirls).   View this post on Instagram   A post shared by ClassicDupri (@jermainedupri) Jermaine Dupri is making these ice creams available at Walmart, but he’s also launched a website where you can purchase the ice cream by the pint for $6.79 each, as well. “Walmart and I share the same vision of providing consumers with the best products and making healthy alternatives accessible...

Education has diligently played a fundamental part in LeBron James ‘ activism from his charitable donations to opening I PROMISE School — a public elementary school in his hometown of Akron, OH — in 2018. In the basketball star’s latest initiative, his LeBron James Family Foundation (LJFF) is joining forces with Box Tops for Education, along with Walmart , in an effort to join the movement and fight toward racial equity in education for K-8 schools in the United States, according to a press release. “For my Foundation and our work in education, we’ve made this a priority in everything we do because we know how important it is to helping students and families stay engaged,” said James in the press release. “We’re excited to help share what we’ve learned and tell this story alongside Box Tops for Education and Walmart.” As back-to-school campaigns are in full effect as students begin to make their return, “The Best Year Starts Here” digital series is LJFF, Box Tops, and Walmart’s...