This year’s AfroTech conference going down in Houston is more than just a gathering—it’s a celebration of Black creativity, innovation and entrepreneurship! We’re thrilled to partner with Walmart who will be bringing The Shoutout Experience to AfroTech 2024. Part of Walmart’s Black & Unlimited program, The Shoutout is a bold initiative spotlighting Black creators, founders and businesses through the power of community-driven support. Nearly 50% of Black-owned businesses thrive on word of mouth, underscoring the essential role that we as a community play in driving visibility and success for the Black-owned brands we admire and love. With The Shoutout Experience, Walmart Black & Unlimited harnesses this power, giving us all a way to wear, share and shout out our love for Black ingenuity while amplifying the game-changing creators and entrepreneurs who lead these businesses. So, what can you expect at AfroTech? Get ready for an experience that empowers you to be an ambassador for...

Patti LaBelle has always been assured that she knows how to cook.

Chef Pii is celebrating her viral sauce making its way to the shelves of a national retailer.

Lil Yachty has gone from foodie to stepping into the industry. The Grammy-nominated rapper has launched Yachty’s Pizzeria, his own frozen pizza line, according to a press release shared with AfroTech. Lil Yachty’s first-ever frozen pizza line is exclusively sold in Walmart stores nationwide. View this post on Instagram A post shared by C.V T (@lilyachty)

Founder April Showers started June with a bang as she became one of the first Black female-owned brands to partner with Walmart’s celebrations party category.

This young entrepreneur is collecting back-to-back wins! As AfroTech previously told you, Lily Adeleye celebrated a historic feat last year. The mogul became one of the youngest Black owners to have their brand featured in Walmart stores. Now, Lily’s business relationship with the multinational retail corporation is continuing with Lily Frilly set to release a second line of products, according to a press release. The partnership is a reflection of Lily’s ongoing commitment to her entrepreneurial path, which began by fleshing out ideas and sharing what products she hoped to one day create as soon as she could walk and talk. What’s more, the seven-year-old has proven dreams can be achieved at any age and she hopes to challenge more girls to inspire those around them.

Twitter is set to launch its very own primetime shopping show! According to TechCrunch, the social media app will test out its live shopping format for the first time ever featuring products from Walmart with host, Jason Derulo. Customers will have the chance to watch the livestream while simultaneously checking out any products as they are mentioned. Set to launch just ahead of Cyber Week, Twitter’s first-ever shoppable livestream is an effort to continue to expand its e-commerce initiatives. It will also further Walmart’s commitment to live shopping events via social media platforms, which also include TikTok and YouTube. “On November 28, Walmart will kick off a Cyber Deals live event on Twitter, where users will be able to watch a live broadcast, shop the featured products, and join the conversation around the event by posting tweets,” TechCrunch reports. Hosted by musician-turned-creator, Jason Derulo, the event will include him introducing the audience to deals in apparel,...

Sisters and founders of Kids for Culture — Lamia Haley and Kristen O’meally — had a mission to create diverse and inclusive products for children, which has now received a stamp of approval from Walmart. Haley and O’meally created Kids for Culture in response to O’meally casually scrolling on Instagram and stumbling across ABC flashcards. Despite the great intention behind the product, she could not help but feel indifferent due to the lack of representation. View this post on Instagram A post shared by Kids For Culture®️ (@kidsforculture) “I saw some ABC flashcards and I said well those would be nice if they also represented other races because it was just majority caucasian children that were on there and I said ‘Well I’m going to create some,'” O’meally shares in an interview with WHAS 11. After excitingly revealing the concept to her sister, Haley suggested the incorporation of affirmations to their products. The idea blossomed at the height of the pandemic and Kids for Culture...