One of the main goals of both the Pinky Cole Foundation and Varo is to set underserved communities up for success by equipping them with resources that will lead to a better financial future.

There will be something called Pinky’s December Days of Giving in alignment with their goal.

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As part of the initiative, Varo has pledged a donation to empower up to 49 Atlanta entrepreneurs with the funds needed to launch their businesses and sustain those small businesses.

Funds will be used for the business owners to obtain the legal licenses and other necessary startup costs that create barriers for entry for aspiring entrepreneurs within the Black community.

Varo will also assist Cole during the grand opening of her fourth Slutty Vegan ATL location in Duluth, GA, on Dec. 18 by offering free meals and other surprises to those in attendance.

Lastly, the Varo x Pinky Cole Giveback Sweepstakes will launch in January 2022 to provide more significant financial and professional empowerment opportunities.

Prizes include a year of mentorship from Pink Cole for an aspiring entrepreneur or professional, one year of financial coaching from Varo’s personal finance advocate and best-selling author Kevin L. Matthews II, as well as other cash prizes.

Varo

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