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Twitch superstar Kai Cenat is switching things up and partially taking his talents offline. This time, he’s not just live-streaming from a room filled with chaos and energy. He’s on a college campus, building something bigger. The question on everyone’s feed: What is Streamer University? According to Complex, Streamer University is a weekend-long program designed for content creators to level up their skills in real time. Already in full swing, it runs May 22–25, and is being held on the University of Akron campus in Ohio. In case you were wondering, this isn’t your average influencer linkup. It is a creator bootcamp, a networking hub, and a crash course on how to build a digital brand that lasts. What Is Streamer University, Really? Streamer University is a live, in-person creator academy. More than 150 up-and-coming streamers were selected from over a million applicants to attend. Travel, food, and lodging are completely covered, and the weekend will be packed with sessions that...
Streaming may not be the easiest job, but it’s not harder than a standard 9-to-5 — or at least not according to Kai Cenat . During an interview with Shannon Sharpe on the “Club Shay Shay” podcast, the online streamer was asked if his job is more difficult than a typical 9-to-5, to which he replied, “F-ck no.” View this post on Instagram A post shared by Club Shay Shay (@clubshayshay) “Anybody who says streaming is harder than a 9-to-5 is an idiot,” Cenat said. “I work so hard on my streams, it takes a lot of hard work, there’s a lot of planning. You got to be in front of a camera for dozens of hours. I understand that, it’s hard.” “But harder than a 9-to-5? You’re talking about somebody that may not even want to be there,” he continued. “I love streaming. I think about it all the time… The average 9-to-5 worker don’t want to be there.” Cenat added that when those that work a 9-to-5 job finally receive their paychecks, they often use them to pay bills and care for their...
A game changer is someone who, through their successful impact, changes the trajectory of an industry. In the world of live streaming, “Kai Cenat” and “game changer” have become synonymous. According to CNBC, the 22-year-old streamer reportedly shattered the boundaries of live streaming with his “Mafiathon 2,” a continuous 30-day broadcast that captivated millions and set a new Twitch subscriber record. “Mafiathon 2” was a subathon — a format where each new subscription extends the stream’s duration — broadcasting 24/7 throughout November 2024. By the conclusion of it, Cenat had 50 million unique viewers and an estimated 727,700 subscribers tuned in. Tech Times reports that this number surpasses the previous record of 326,250 held by virtual streamer Ironmouse. “I love y’all so much,” Cenat said during the concluding moments of the 30-day event, per Tech Times. “Without y’all, I am nothing.” Twitch subscriptions are typically priced at $4.99 per month, offering perks like ad-free...
Kai Cenat plans to put his latest subathon to good use. Cenat is currently making a significant income as one of the most successful content creators. According to Forbes, he ranks No. 24 among top earners in the creator economy, with earnings totaling $8.5 million so far this year, as of Oct. 28, 2024. His recent accolades include: Setting Twitch’s North American viewership record through a stream with Kevin Hart and Druski First streamer to secure a partnership with Nike Multi-million-dollar deal with Rumble Deals with McDonald’s and T-Mobile View this post on Instagram A post shared by McDonald’s (@mcdonalds) Now, Cenat is fully immersed in Mafiathon 2, a nonstop, 30-day Twitch stream running 24/7 since it kicked off on Nov. 1, 2024. To boost visibility for the subathon, the streamer enlisted Kim Kardashian for promotion. Cenat hopes this event will serve as his redemption arc in reclaiming the title of the most-subscribed Twitch creator of all time — a record currently held by...
What a year for Kai Cenat! The New York native who dropped out of college to pursue his dreams has established himself as one of today’s most influential streamers and content creators. On Twitch, he currently boasts 13.5 million followers, and in June 2024, he secured the highest North American viewership record on Twitch, reaching a peak of 712,600 simultaneous viewers, as AFROTECH™ previously reported. The record-breaking stream featured comedians Kevin Hart and Druski with LeBron James appearing on a FaceTime call. View this post on Instagram A post shared by Kevin Hart (@kevinhart4real) Most recently, Cenat announced to his fanbase that he will be streaming for 30 days straight, beginning Nov. 1, 2024, in a promotional clip that featured Kim Kardashian. View this post on Instagram A post shared by Kai Cenat (@kaicenat) Cenat is a member of AMP (Any Means Possible), a YouTube group that includes Fanum (Roberto Escanio), Duke Dennis (Denzel Dennis), ChrisNxtDoor (Christopher...
Kai Cenat, Kevin Hart, and Druski linking up has made Twitch history. On June 10, 2024, the comedic trio joined together for Cenat’s stream. If you haven’t already seen any of the viral clips, one of the most talked about moments via social media was LeBron James appearing on a FaceTime call with Hart during the stream. In addition to the virality, Cenat’s stream brought in historic numbers. According to information provided to AFROTECH™, the live stream featuring Cenat, Hart, and Druski broke the Twitch North American record for viewership with 712,600 peak concurrent viewers, which is more than a 10% increase. What’s more, the stream had 4.95 million unique viewers across 11.5 hours. “The BIGGEST & BEST STREAM EVER…..@druski x @kaicenat x @kevinhart4real = comedy gold!!!!!,” Hart wrote in an Instagram post. “No scripts and no plans….Just vibing and feeding off one another….Nothing but love for these to jacka–es.” “More coming….STAY TUNED,” he added. View this post on Instagram A...
When T-Pain’s career first took off in the 2000s, he became deemed as one of the greats in the music industry. Now, the musician has been getting more of a footing in gaming. According to HipHopDX, T-Pain shared in an interview with Steve-O’s Wild Ride! podcast that in recent years his gaming career has brought in more money than music.
Cxmmunity is still on a mission to make esports accessible at Historically Black Colleges and Universities (HBCUs). The Black-owned non–profit spearheaded by Christopher Peay and Ryan Johnson has announced its second annual HBCU Esports League Verizon Celebrity Pro-Am. Students will compete in Uno and Fortnite alongside celebrity figures including T-Pain, Brett Gray, Mike Evans, Erin Ashley Simon, Allisha Gray, Bas, Tarik Cohen, FaZe Swagg, Sonny Digital, and more. “We want to continue elevating and raising awareness around HBCU esports programs while showing these schools and these students that there are really cool people in sports, entertainment, and music supporting the gaming space,” Johnson told AfroTech exclusively. In addition to playing alongside celebrity favorites, students can also look forward to a prize pool of $10,000 with $2,000 for the Uno segment that will be donated to the school’s esports programs and $8,000 for the Fortnite tournament to support student...
John Legend continues to go beyond the ordinary when it comes to his ventures in music. The R&B crooner is now working to bridge the gap between technology and music by way of the latest cryptocurrency wave, non-fungible tokens (NFTs)! Per Blockchain News, Legend will team up with various heavy hitters within the digital media space to launch an NFT allowing artists to have a stake in their work through trading. Legend will serve as the CEO of the new platform called OurSong and will use his influence to reel in more artists, musicians, and fans. Learn more about NFTs at Afrotech Executive and click here.
Independent music licensing partner Merlin is teaming up with Twitch to give artists better opportunities. According to a press release sent to AfroTech, the partnership was created to empower Merlin members and their artists by providing additional streams of income and accessibility to Twitch’s music programming. On its own, Merlin appears to be a powerhouse. The licensing group reportedly accounts for 15 percent of global music shares. The company is also said to help thousands of artists globally and has continued to spearhead opportunities with interested partners. The newly announced partnership aims to reinforce its commitment to creating an innovative hub for its talent. “We’re thrilled to collaborate with Twitch for this groundbreaking deal,” said Jeremy Sirota, Merlin CEO, in a press release. “We’ve been engaged in conversations with Twitch since the day I started at Merlin, and I’m pleased that our team found a path for Merlin members and their artists to better engage...
Chloe x Halle are coming to a Twitch near you! In a press release announcement, it was revealed that the multi-talented duo is taking part in an all-female-led livestream gaming event on Monday, Dec. 20 @ 7:30 p.m. PST as part of LG’s Only on OLED campaign, which has partnered with Black Girls CODE. This not-for-profit organization focuses on providing technology education for Black girls. Chloe x Halle will face-off in an exhilarating 90-minute Twitch battle and will be coached by Evil Geniuses Creator Collective stars Lisa Wallen and Aruuu. As part of the campaign, LG will also be supporting and highlighting the presence of women in tech. This gaming challenge follows LG’s Only on OLED Fortnite battle between Megan Fox and Grammy-winning producer DJ Khaled. Chloe x Halle has come a long way since their days of posting videos on YouTube. Since getting signed to Beyoncè’s label, the duo has become seemingly overnight sensations and has begun branching out their business model to...
T-Pain has certified himself as one of the most versatile artists of our time through his career moves of nearly two decades, and the longevity of his career speaks volumes to his presence being needed for the culture. As the seasoned veteran continues to leave his mark on the industry, his new partnership with Twitch is set to take the streaming platform’s music community to the next level. In a press release provided exclusively to AfroTech, Twitch announced a collaboration with the music and Twitch legend, which aims to strengthen the Twitch music community and uplift its creators. T-Pain’s streaming presence has transformed into a space where upcoming artists are given the opportunity for him to broadcast their music. Along with providing a platform for musicians, the producer has also curated a unique stream that intertwines gaming, music and fan interaction. A mashup of this sort is unusual on Twitch, and has probably played a part in helping him become an amplified voice for...