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Billionaire Rihanna has been elevating her empire. More recently, she’s reportedly filed a trademark for a potential new venture, Fenty Hair. This brings into question — how essential is a trademark in the business world? Trademark attorney Rosezena J. Pierce, who leads RJ Pierce Law Group, one of the top 50 trademark firms in the country, stopped by AfroTech to answer all of our burning questions on how important trademarking is in order to establish brand authority and protect yourself as an entrepreneur.
When the GOAT conversation regarding boxing comes up, the name Ali will likely appear near or at the top of everyone’s list. However, not many people thought there would be a day when Ali v. Ali could be a reality. A Notice of Opposition was filed by the company that owns Muhammad Ali’s trademark, attempting to stop his daughter Laila Ali from registering her name.
Is it really Christmas without hearing Mariah Carey’s “All I Want For Christmas is You?” Many would agree that it isn’t. The music legend released the classic in 1994, and nearly three decades later, it continues to be blasted on the airwaves, in homes, etc. during the holidays. For this iconic fact along with other reasons, Carey trademarked “Queen of Christmas.” But apparently, the move has ruffled feathers ahead of the cheerful season.
Oprah Winfrey’s company has filed a trademark infringement suit against the hosts of the Oprahdemics podcast. According to The Hollywood Reporter, Kellie Carter Jackson and Leah Wright Rigueur are being sued by Harpo Inc. for their Oprahdemics podcast. Harpo Inc., which owns Winfrey’s trademark, believes users are being misled under the notion that Winfrey is involved with their platform. “Her fame is so extensive that she is instantly recognized by her first name Oprah alone,” wrote attorney Tamara Carmichael of Dorsey & Whitney in the complaint.
Wingstop is making headlines, but this time it isn’t because of rapper and Wingstop franchise owner Rick Ross. Business Insider reports Wingstop filed a multi-class trademark to the US Patent and Trademark Office on Feb. 25 as it seems to be looking to secure a spot in the metaverse. The application reportedly includes “downloadable virtual goods” such as non-fungible tokens (NFTs), virtual food, and virtual drink. Wingstop may be planning for users to trade NFTs, digital assets, and artwork through an online marketplace. In addition, the trademark extends to downloadable software for trading cryptocurrency, NFTs, digital tokens, downloadable loyalty, and reward cards. Wingstop states users will benefit from loyalty and reward cards not only in the virtual world but in real life, too. A Wingstop spokesperson could not disclose further details about Wingstop’s plans in the metaverse but they were able to reveal, “the filing signifies an exciting public step to serve the world flavor...
It’s official — Megan Thee Stallion now runs the summer as she’s secured ownership of the “Hot Girl Summer” trademark. The smash-hit was a cultural reset launching various marketing campaigns nationwide. So, it comes as no surprise that Megan Thee Stallion wanted to secure ownership. In a 2019 interview with Allure, the rapper said after seeing traction in places including Forever 21, she knew it was time to trademark her coined phrase. “I really didn’t even know that it was gonna catch on how it did… When I saw Wendy’s and Forever 21 saying, ‘Hey, are you having a Hot Girl Summer?’ I was like, ‘Hell no, Forever 21, you’re going to have to pay me.'” But I just wanted to get it trademarked because it’s me. It’s my thing,” Megan Thee Stallion said, according to Allure.
Competition in every industry is getting fierce. Unfortunately, this can result in some individuals doing everything they can to survive in their industry, even infringing copyrights and trademarks in order to beat the competition. However, there are a few ways you can protect your intellectual property from being snatched by the competition. If your copyright or trademark is registered, no one will be able to use your creations without your approval. Individuals who are new to the world of intellectual property may wonder what the key differences are between copyrights and trademarks. Trademark vs. Copyright Although there are similarities between trademarks and copyrights, the differences between trademark and copyright are significant. These types of legal safeguards may sometimes overlap, and this can sometimes result in the loss of money and time when the wrong type of protection is registered. What is a Trademark? A trademark is anything that represents your brand in the...