Pusha T is more than just a businessman. The rapper is all about cultivating the relationships that mean the most to him all while getting to the bag.

As the saying goes — it’s not always about what you know, but who you know. For Victor Victor Worldwide Inc. founder Steven Victor, this phrase could be the reason he manifested the opportunity of a lifetime! According to Boardroom, Victor had dreams of working with the Hip-Hop duo Clipse, which consists of brothers Gene “No Malice” Thornton Jr., and Terrence “Pusha T” Thornton to the point that he was willing to do the work for free.  

When it’s your time, it’s your time. As previously reported by AfroTech, Pusha T’s feud with fast-food company McDonald’s first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. According to Rolling Stone, the rapper said he received a one-time fee but no royalties. Then, he went off on the chain when Arby’s aired its commercial “Spicy Fish Diss,” on March 21. While it was for marketing purposes, shots were fired and now it’s being speculated that it could have brought success for the restaurant. On March 22, Complex reported, the track “netted the roast beef giant more than $8 million equivalent in advertising exposure.” The estimate was brought to the public’s attention by business analyst Darren Rovell, who noted that per Apex Marketing, “Spicy Fish Diss” brought in “equivalent advertising exposure” of an estimated $8,203,272. Value to Arby’s through 7pm ET: $8,203,272 in equivalent...