Pusha T is teaming up with Arbys for the second time this year to seemingly troll the company’s fast-food competitor McDonald’s, but not without partial ownership of his work.
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“It’s the second diss track with @Arbys that buries ‘em,” Pusha T said in an Instagram post on Sept. 27.
As previously reported by AfroTech, the Virginia native has been in a feud with McDonald’s after the company never paid him and his brother, No Malice, for writing the “I’m Lovin’ It” jingle in 2003.
On the other hand, Justin Timberlake was allegedly paid $6 million for recording the hit.
“It wasn’t the best business for me, but we did business,” he told Complex.
Pusha didn’t take it personally, however, but he did take ownership.
“Pusha owns 40% of the one minute and 15 second song, and gets paid every time Arby’s fires off a bomb in the direction of the Golden Arches,” Complex also reported.
The Jingle King
On March 21, Arby’s “Spicy Fish Diss” aired via a commercial where the restaurant took aim at its competition. However, for Pusha, the track meant so much more.
“I am solely responsible for the ‘I’m Lovin’ It’ swag and jingle of that company,” said the “Grindin” emcee. “That’s just real. I am the reason. Now I gotta crush it.”
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So Nice They Had To Do It Twice
Apparently, he crushed it since Arby’s has circled the block for another diss for McDonald’s from the rapper.
“The business relationship between Arby’s and me is really strong because we’re both just very passionate and very committed to the quality that we put out,” said Pusha during an interview with Complex.
Previously, Pusha responded to claims that the track “netted the roast beef giant more than $8 million equivalent in advertising exposure” by firing off some of his old bars in a quote retweet via Twitter.
“Critics he’s out of his mind/ Haters he’s outta his prime/ Yet, always where the money’s at like lottery signs,” said the 45-year-old.
“Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs…” -Self https://t.co/WL2Hzyu6cw
— King Push (@PUSHA_T) March 23, 2022
According to Pusha T, the relationship between the two is a match made in heaven due to the fact that the company has been committed to ensuring that he’s comfortable every step of the way.
In 2018, Pusha T and Arby’s first collaborated in a way prior to the “Spicy Fish Diss Track,” according to Rolling Stone.
Arby’s “We Have the Meats” campaign licensed Yogi and Skrillex’s 2014 EDM track “Burial,” which features Pusha T.
The outlet reports that “Despite his actual voice not appearing in the ad, Pusha confirmed he owns 40 percent of the track and gets paid every time it airs to this day.”