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Companies are increasingly blending storytelling, commerce, and technology in today’s rapidly evolving media landscape. One such company is pgLang, the multidisciplinary agency founded in 2020 by Kendrick Lamar and Dave Free. While it has often been described as a creative agency, pgLang operates across multiple industries and platforms — from music and film to brand partnerships and live events — positioning itself as a hybrid model within the broader creative economy. Based on a previous AFROTECH™ report, pgLang describes itself as a “multilingual” company, referencing its spoken language component and ability to communicate across forms: music, television, film, books, podcasts, and visual media. The company’s creative outputs reflect this flexibility, leveraging cross-platform strategies to distribute content that resists traditional industry categorization. This approach earned the company recognition from Fast Company, which named pgLang one of the World’s 50 Most Innovative...
Kendrick Lamar received mixed reactions from the public over his Super Bowl LIX halftime performance — but it led to a nearly 175% increase in Spotify streams across the United States. According to an Instagram post shared by Spotify on Feb. 10, 2025, several songs from Lamar’s halftime setlist experienced significant boosts. “Not Like Us” — the popular Drake-aimed diss track released in May 2024 — saw a 430% increase, followed by “HUMBLE,” which rose 300%. “DNA,” which, along with “HUMBLE,” is from the 2017 album “DAMN,” experienced a 260% increase. “Luther,” performed with SZA, and “tv off,” featuring lefty gunplay, both experienced a 170% increase in streams. SZA also benefited from the performance, with an 80% increase in her Spotify streams. View this post on Instagram A post shared by Spotify News (@spotifynews) Exactly one week after winning five Grammy Awards — bringing his total to 22 — Lamar performed 10 songs at Super Bowl LIX on Feb. 9, 2025, including five tracks...
If you’re at all tapped into the modern hip hop sound , you’re no doubt familiar with Metro Boomin, the Grammy-nominated beat-maker extraordinaire responsible for producing such hits as “Father Stretch My Hands” by Kanye West, “Mask Off” by Future, “ Bad And Boujee ” by the Migos, and “Like That” by Future and Kendrick Lamar. Unless you’ve been living in a cave for the past few months, you’ve probably also heard Metro’s sampling and drum patterns on the viral instrumental track “BBL Drizzy,” which has been playing all over TikTok and other social media platforms. Through his multiple landmark contributions to modern music, Metro Boomin has amassed a sizable net worth of over $45 million, per Celebrity Net Worth . So, how did Metro Boomin establish himself in the highly competitive hip hop industry? How did the multi-talented multi-instrumentalist take his talents from the underground to the forefront of music, building long-standing relationships with some of raps heaviest hitters?...
New phones with an array of innovative features are released each year like clockwork. In the age of the rapid rise of technology, Kendrick Lamar wants to take things back to simpler times.
Jay-Z values his work relationships. . @kendricklamar thanks JAY-Z who was in attendance (white bucket hat) during an impromptu performance at Dumbo House in New York, for letting him sample his line, “I do this for my culture…” from his 2001 song “Izzo (H.O.V.A.)” — free of charge pic.twitter.com/C6ICQAZ2K0 — JAY-Z Daily (@JAY_Z_Daily) August 7, 2022
Discussions surrounding non-fungible tokens (NFTs) suggest that the market is volatile and could be facing some significant challenges soon. But the creators entering the NFT community are responding with the words of former Atlanta Housewives star Porsha Williams, “Who said that?” This week, AfroTech learned about several new NFT offerings, and we are here as your trusted guide to give you the rundown of each one.
Kendrick Lamar is proving yet again why he’s considered one of today’s top lyricists. As previously reported by AfroTech, the rapper has been the talk all over social media since sharing details on his latest album “Mr. Morale & the Big Steppers.” After its release on May 13, it’s gone from highly anticipated to making history, HipHopDX reports.
When Kendrick Lamar drops an album, he makes a splash! According to Pitchfork, the Compton native dropped “Mr. Morale and the Big Steppers” without too much fanfare or pre-album publicity, but the “thorny” double album — which features everyone from rappers like Kodak Black to rock legends like Beth Gibbons of Portishead — quickly became a trending topic on Twitter and gained both accolades and fanfare in equal measure. And that, really, has been the basis of Kendrick Lamar’s brand of Hip-Hop since he first exploded onto the scene in 2012. Though it would take until his third studio album — 2015’s “To Pimp a Butterfly” — for him to fully break into the mainstream, he quickly became the go-to artist for fans — and professionals — who were looking for a bit of funk, soul, and spoken word with their Hip-Hop. The RIAA reveals that he has several gold and platinum records, and this success in the music industry alone has helped him achieve a $90 million net worth ($15 million per year...
Several months after appearing on his cousin Baby Keem’s debut album, Kendrick Lamar has announced his official comeback in one of the most unpredictable ways. K-dot chose to pop out of hiding by quoting and responding to a tweet from a little over two months ago. Seemingly exhausted from the wait for Kendrick’s next album, Twitter user @raptalksk suggested the rapper’s absence meant his retirement, tweeting “Kendrick Lamar is officially retired.” Emerging from what seems to be the shadows of his successful music career, the GRAMMY award-winning artist and Pulitzer prize winner used the tweet from February to let the world know he is still here. Attaching a link to the mysterious oklama.com, Kendrick brought back the cryptic website he initially tweeted out on August 21, 2022. It holds a file folder that reads “nu thoughts.” The folder contains a letter to fans describing his process and his upcoming return to music. Since then, an official statement has been added to a black folder...
Nakia Booker’s introduction into the art world began as a young child learning different mediums of art from her grandfather. Decades later, the Southern University and A&M College graduate has returned to her roots through her brainchild The Black Artivism Capsule. The curated collection is now a home for 26 creatives to share their realities with the world through a Black lens. Featured artists include Raphael Adjetey Adjei Mayne, Ashley Nesmith, Khalid Thompson, and the late Crystal Kirk. The spread will feature the Black experience through all its facets such as civil unrest, health crises, and snapshots of a more hopeful future. “The place where I was at this time when all this was going on — I was feeling upset, angry, frustrated, like everybody else. This project I started during the pandemic gave me hope and joy because it is timeless. It captures the past, present, and future so when you look at it you’ll be reminded of where we used to be and where we are now,” Booker...
Rap tours — like many other tours — all but came to a standstill during the COVID-19 pandemic. A report by the Chicago Tribune revealed that the concert industry — long considered a prime income stream for musicians both independent and mainstream — took a $30 billion hit thanks to the coronavirus. “Pollstar on Friday said the live events industry should have hit a record-setting $12.2 billion this year, but instead it incurred $9.7 billion in losses,” reports the outlet. “Pollstar said the projected $30 billion figure in losses includes ‘unreported events, ancillary revenues, including sponsorships, ticketing, concessions, merch, transportation, restaurants, hotels, and other economic activity tied to the live events.'” Yet, despite this obvious financial hit, the business of Hip-Hop is still big business. In its early days, rap tours were renegade in their nature — take what you can, hope for the best, and get the money any way you knew how (And it’s to be commended for thriving...
Pulitzer prize winner, Kendrick Lamar, and Dave Free — a longtime partner at Top Dawg Entertainment — announced the launch of pgLang , a creative service company. Kendrick took to his Instagram to give the world a first look at the new company. View this post on Instagram pg-lang.com A post shared by Kendrick Lamar (@kendricklamar) on Mar 5, 2020 at 10:04am PST The company’s website describes the new endeavor as “multilingual” and further goes on to explain its mission: pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts — because sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious. Putting round pegs through square holes is not a process, but we embrace the idea of anarchy and challenges that make us...
The Top Dog Entertainment Championship Tour is bringing artists from the beloved West-coast label to fans across the country, including Pulitzer Prize-winner Kendrick Lamar. And beyond great live performances, fans can also snag exclusive shoes through the Nike SNKRS app, which is allowing fans to buy the limited-edition collaboration using an augmented reality camera. Photo: Digital Trends At select shows on the tour, fans with Nike’s SNKRS app will have exclusive access to buy and reserve a pair of Kendrick’s limited edition Cortez Kenny IIIs while attending the concert. This marks something new for the cross-section of fashion and technology — combining apps with a live concert experience in order to snag limited edition capsule collection items. Typically the SNKRS app uses augmented reality cameras in order to steer customers in the right direction to shoes that are digitally buried in secret locations. But this time around the camera will allow people to buy the shoes anywhere...