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The Beyoncé Effect Reportedly Leads Levi's Stock To Rise By 20%

Music fans are not the only ones feeling the impact of Beyoncé’s influence. On March 29, 2024, the Houston, TX-born songstress released her country-influenced album “Cowboy Carter.” According to Billboard, her eighth album debuted at the No. 1 spot on the Billboard 200 albums chart, selling 407,000 equivalent album units. Additionally, the album reached the top spot on Billboard’s Top Country Albums chart, a first for a Black woman to accomplish. View this post on Instagram A post shared by Beyoncé (@beyonce) The Beyoncé effect is evident not only on the music charts but in business, too. Her 27-track album includes the single “Levii’s Jeans,” featuring music artist Post Malone. As reported by CBS News, Levi Strauss & Co., the clothing company that actually invented denim jeans, saw a rise in its stocks by 20%, nearly one week after the song’s release. The moment also drove sales to increase for its denim skirts and pants. “Beyoncé’s influence has been all organic and is clearly...

Samantha Dorisca

Apr 9, 2024

How Ludacris Earned His 'Biggest Check' Ever After Failing To Ink A Record Deal Early In His Career — 'Nobody Really Stepped All The Way Up'

Not signing to a record label was the stepping stone for Ludacris to invest in his artistry. Ludacris, who in his early days worked at an Atlanta, GA, radio station and became known as DJ Chris Lova Lova, would eventually catch the attention of record labels and producer Timbaland, scoring a feature on the single, “Fat Rabbit.” During a podcast interview with “Drink Champs,” Ludacris noted the attention he began to receive from record labels after that. Still, it did not translate into landing his own deal. This pushed him to dive into his pockets to release his debut album “Incognegro” in 1999. “I’ve had my moments with each of those entities, but I never signed with them,” Ludacris said. “Even with Timbaland, there was a time when I was about to get signed to Timbaland because of my first record before ‘What’s Your Fantasy.’ I was on his album, and I had a song called ‘Fat Rabbit,’ which ended up being on ‘Back for the First Time.’ So again, I went through all of these processes,...

Samantha Dorisca

Feb 8, 2024

K. Michelle Says She Has 'Made More Money' From Her Endorsement Deal With Jack Daniel's Than With 'Any Music'

Despite K. Michelle being a force within the realm of R&B, she has earned her biggest bucks from outside the music business.

Samantha Dorisca

Sep 15, 2023

Timbaland Will No Longer Release Controversial AI-Generated Notorious B.I.G. Track Without Estate's Permission

Love it or hate it, artificial intelligence is here to stay and Timbaland appears to be one of the frontrunners embracing the technology.

Samantha Dorisca

May 16, 2023

Babyface On The Horrors Of Record Deals And Times Where The Label Got Half: 'If You Wanna Get A Deal, Then That's What It Is'

Babyface’s talents have been a force to be reckoned with since he graced the music world with his presence 36 years ago.

Samantha Dorisca

Oct 24, 2022

Chamillionaire Once Hired Jay-Z's Auditor Who Later Discovered His Label Hid $600K From Him

While navigating the music industry, one thing Chamillionaire was sure to hold on to was his integrity.

Ngozi Nwanji

Oct 24, 2022

SoundCloud's Head Of Marketing, Artist Relations Maurice Slade Talks Leaking J. Cole's 'Born Sinner' To Get It To The Top Of The Charts

Some individuals rely on a stacked resume to prove why they are worthy of a position. However, for Maurice Slade, his love for music has overshadowed the value of any bullet point. Slade was recently appointed as SoundCloud’s Head of Marketing, Artist Relations, where he will cultivate the artist-to-fan relationship. Of course, he is well positioned for this role as he previously played a hand in the branding and marketing strategies for Hip-Hop artists Travis Scott and 21 Savage while working under Epic Records.   View this post on Instagram   A post shared by Maurice Slade (@squarebiz)

Samantha Dorisca

Oct 4, 2022

Performing Arts Center Dr. Dre Planted $10M Into During 2017 Reportedly Breaks Ground In Compton.

Dr. Dre is using his influence to support students at Compton High School. Los Angeles Times reports Dr. Dre teamed up with city and school leaders for a ceremony announcing plans for the $200 million performing arts center at Compton High School. The center will be named “Andre ‘Dr. Dre’ Young Performing Arts Center” following a $10 million donation from the rapper in 2017, according to a press release. “When I was approached about finding a performing arts center that will provide an arts and technological education to students, and be accessible to the community at large, I was all in. I wanted to give the young people in Compton something I never had,” Dr. Dre said during the ceremony.

Samantha Dorisca

May 11, 2022

Warner Music Group Opens Applications For 2023 HBCU Program To Usher POC Into The Music Industry

For its latest initiative, Warner Music Group (WMG) is working to get more people of color into the door of the music industry. Billboard reports that the music company has partnered with Culture Creators for its 2023 HBCU Immersion Program, which teaches students about what it takes to have a career in the business.

Ngozi Nwanji

May 10, 2022

Sony Music Publishing Donates $100K To Music Nonprofit 100 Percenters For Songwriter Relief Grants

Musicians behind the scenes are the glue that keeps the industry running, but are often not as supported as their counterparts. With the pandemic’s lasting effects on the music business on not just mainstream artists but all fronts, Sony Music Publishing is backing the unsung heroes. Billboard reports that the top global music publisher has partnered with the 100 Percenters — a music-creatives advocacy nonprofit — to financially support U.S. songwriters, composers, and producers through donating $100,000 for relief grants. View this post on Instagram A post shared by Tiffany Red (@iamtiffanyred) Under the new collaboration and its Songwriter Stimulus Program, the nonprofit will award $2,500 stimulus checks to qualifying songwriters. The 100 Percenters will also help music creators with emergency grants. The Songwriter Stimulus program and Emergency Fund will both launch later this year. The 100 Percenters especially champions BIPOC and marginalized songwriters, composers and...

Ngozi Nwanji

Apr 13, 2022

Pharrell Williams On The Current State Of The Music Industry — 'There's Not Enough Black Leadership'

Similar to fellow musicians, Pharrell Williams isn’t happy with the current state of the music industry. In an interview with Bloomberg TV, the music veteran was outspoken about how there are not enough leaders who look like him in the space calling the shots nor are there many who have ownership. “There’s not enough Black leadership. There’s not enough leadership from people of color,” he firmly stated. “There’s also not enough ownership — there just isn’t. As much as the music industry has given me, when you really love something or love someone you can be honest about the things that could be better. I gotta say that the ownership with people of color it’s just not been the same. And that’s something we’re working on now.” "There's not enough Black leadership. There's not enough leadership from people of color." Pharrell Williams on increasing Black ownership in the music industry — Bloomberg TV (@BloombergTV) March 22, 2022 The...

Ngozi Nwanji

Mar 31, 2022

Missy Elliott Was Accused Of Coming For A Majority Of This Hit Track's Royalties — So, Here's A Brief Rundown

Missy Elliott is a legend — who is also all about her coins. The DMV legend found herself in the headlines when Jowell — of the popular reggaeton group, Jowell Y Randy — brought her name up in an interview. In his interview, he claimed that Elliott threatened to sue and “demanded millions” when it was revealed that the Bad Bunny hit, “Safaera,” sampled more than a little bit from “Get Ur Freak On.” Naturally, Jowell’s comment unleashed a tirade of online hatred against Missy Elliott. And at one point, things got so bad that an Ariana Grande fan page called out Jowell for his comments in his interview. Thank you jowel! Thank you for all the hate your interview is bringing Missy! Had you explained that there was 6 samples and 15 writers maybe they wouldn't all be attacking Missy for no reason because she took "everything" — Ariana Fanpage (@BigAriGrande) March 16, 2022 Things only got worse when Jowell doubled down on his comments. Fuck that! Let them enjoy...

These Two Vydia Execs Launched What Could Prove To Be A Game-Changing Resource For The Music Industry

Vydia is making it easier for label owners to empower their artists. The end-to-end music technology platform launched the Vydia+ Partner Directory in February 2022 to meet the needs of industry owners. The directory provides Vydia’s 1,100-plus labels and artists along with industry professionals with reputable third-party vendors and service providers in various industries. Vydia’s recent integration is timely as 80 percent of its label owners cited difficulties hiring credible third-party service providers due to a lack of trust. This unsettling reality also prevents label owners from scaling their businesses and artists. Vydia’s Head of Creative Marketing Erica Johnson and Head of Label Services Liz Eason have combined the talents of its label owners to develop a credible ecosystem available to hire. “There was not a real centralized resource in the music industry that is vetted and trusted. So, we saw there was a gap through surveying our clients,” Eason told AfroTech. “We...

Samantha Dorisca

Mar 16, 2022