Kendrick Lamar is proving yet again why he’s considered one of today’s top lyricists.

As previously reported by AfroTech, the rapper has been the talk all over social media since sharing details on his latest album “Mr. Morale & the Big Steppers.” After its release on May 13, it’s gone from highly anticipated to making history, HipHopDX reports.

Big Win On Apple Music

Based on its Apple Music streams alone, it’s clear that Kendrick’s fans played no games getting his album in rotation after having to wait five years. Via Twitter, the streaming giant shared that “‘Mr. Morale & The Big Steppers’ had the most first-day streams for an album released so far in 2022.”

In conjunction with his album release, Kendrick announced its tour — The Big Steppers Tour — sponsored by Amazon Music, Rotation, and Cash App, which will most likely garner even more streams to its already rising total.

Specifically, Cash App is offering its Cash App Card customers more access to snagging tickets in the U.S. via its exclusive presale.

Starting July 19, Kendrick is set to perform at 65 stops with pgLang artists Baby Keem and Tanna Leone as his supporting acts.

Courtesy Image

The general ticket sale starts May 20 on oklama.com.

Past Music Records

Per HipHopDX, Kendrick’s accolades include “DAMN” being the seventh best-selling album of 2017, and “certified 3x-platinum by the Recording Industry Association of America (RIAA) less than a month after its release.” What’s more, “good kid, m.A.A.d city” became the longest-charting Hip-Hop album ever in 2020. Plus, “All The Stars” for the “Black Panther” soundtrack became the first song for a superhero film to be Oscar-nominated for Best Original Song.

The Heart Part 5

Even before the album’s quick success, the visual for “The Heart Part 5” was one of the biggest trending topics once it dropped.

As previously shared by AfroTech, the music video featured deepfake technology — a form of artificial intelligence (AI) — that morphed him into Kanye West, Will Smith, Kobe Bryant, Nipsey Hussle, OJ Simpson, and Jussie Smollett. To help convey his message to viewers, Studio Deep Voodoo — led by “South Park” creators Trey Parker and Matt Stone — created the deepfakes.