Showing 7 results for:


by Topic

All results

Meet Team Epiphany's Coltrane Curtis, The Marketing Mastermind Who Says He Leveraged Influencing Before It Became Popular

What it looks like to be an influencer continues to evolve along with social media. Prior to the platforms’ inception and takeover, Coltrane Curtis, the founder of Team Epiphany, was already ahead of the curve on how lucrative influence could be.

Dec 19, 2022

EONXI Founders Aim To Provide A Space For Black Founders To Excel In Web3 & Private Equity Sectors

A world where venture capitalists serve people who look like them does exist, and Sherrard Harrington and Aaron Wilson are on a mission to ensure that this space is a place where Black founders can do more than just survive, but also thrive. EONXI — a venture fund and incubator — has been building, investing, and empowering founders within the Web3 and metaverse ecosystem since its 2019 inception. As general partners, Harrington and Wilson’s passion for technology and how it can be used to serve led them to a space where they can help others reap the benefits that it has to offer. After suffering an injury during his days of football at the University of Colorado, Harrington found himself venturing into the private equity industry and tech landscape. On the other hand, Wilson’s introduction started with a career in finance which transitioned into human capital consulting and recruiting. Now that their paths have crossed, the two continue to build EONXI into a hub for founders.

Mar 8, 2022

Instagram's Latest Feature Allows Creators With Over 10K Followers To Get Paid While On Live

Have you ever watched a creator on Instagram whose Live is just as quality as cable television, if not even better? The tech giant’s “Creators” program now allows you to help chip in to pay what you believe their content deserves. Content creators and influencers can add livestreams as a stream of income thanks to the latest Instagram badges feature. Hypebeast reports that U.S.-based Instagram users over the age of 18 with over 10,000 followers will be able to get paid for their Live content. In October, the new feature started out in its testing stage. Now, the rollout has reached 50,000 users and will continue to expand. Followers can take their support of creators’ Instagram livestreams to a new level by purchasing badges in increments of $0.99, $1.99 and $4.99, according to the outlet. In gratitude for their support, badge owners will receive a thank you message in return, as well as their comments and questions will receive increased visibility for the duration of the Live....

Nov 19, 2021

YouTube's New Theater Coming To Inglewood Could Open Up Opportunities For Its Creators

YouTube is broadening the horizon for creators. According to The Los Angeles Times, the social media platform has announced plans to open its very own theater in the Hollywood Park complex located in Inglewood, CA. The YouTube Theater is a 6,000-seat arena located next to the SoFi Stadium in Hollywood Park set to open in August 2021. The new installment solidifies its place in the live event space. Just outside of the theater, people can get a glimpse of exclusive content created by YouTube influencers thanks to a 13-foot-tall digital screen. Set to serve as its own attraction, the digital sign will not only include upcoming concert dates of talent that will perform at the theater along with videos directly from YouTube creators, but it was also designed to allow pedestrians to see their movement and images reflected as sort of a giant fun-house mirror. Despite the fact that the theater can accommodate 3,400 to 6,000 seats, its design was built around making it feel more intimate...

Aug 9, 2021

If Black Lives Matter to Marketers, Why Do They Continue to Underpay Black Influencers?

In a recent article, we told you that a study was released showing that Black influencers were amongst the highest-paid influencers in 2020. The study, however, focused on said influencers inside a specific eco-system in particular. Outside of that eco-system, however, Bloomberg News paints a very different reality. “The phenomenon of White artists appropriating the work of Black creators—and getting paid more to do it—is as old as the entertainment industry itself,” said the outlet. “Now that there’s real money to be made on these platforms—brand endorsements on social media account for $10 billion a year globally, according to SignalFire, a venture capital firm that tracks industry data—a new class of gatekeepers has emerged.” These gatekeepers, according to Bloomberg, are paying Black influencers hundreds of dollars in comparison to thousands of dollars that white influencers receive. Even more egregiously, Black influencers are making less — dollar for dollar — than their white...

Black Influencers Were the Highest Paid in 2020, Study Finds

Black influencers are really getting that bag online, and this new report has the statistics to back that up. The community of Black influencers has been growing tremendously in the past few years and so has the money. Orlando, Florida-based IZEA Worldwide, an influencer marketing technology, data and services provider for leading brands, recently published a report detailing the earnings equality among social media influencers. The second annual State of Influencer Equality report analyzes influencer earnings from data that IZEA collected between 2015 to 2020. “We are delighted to see the increase in pay for African American influencers within the IZEA ecosystem this year in-particular,” said IZEA Founder and CEO Ted Murphy in a statement. “Brands are consciously making the decision to include more people of color in their campaigns, and that commitment is reflected in our marketplace data.” The data shared in the State of Influencer Equality report is comprised of negotiated rates...

Mar 2, 2021

10 Black Women Who Used Digital Platforms to Build Their Brand

As we continue to celebrate Women’s History Month, we want to highlight these Black Women who have taken the unconventional route to success and built their own platforms for their respective endeavors. Black women are the future and these ten women are proof that there’s no standard blueprint to follow in order to prosper. Find out more about these phenomenal trailblazers below. Karen Civil Photo Credit: Leon Bennett/Getty Images for BET Elizabeth, New Jersey native Karen Civil has come a long way in the entertainment business. The self-made marketing guru has become one of the most sought after influencers in hip hop culture. She started in this business as an intern for Hot 97, which helped her launch her own website in 2008, covering upcoming artists like J. Cole and Nicki Minaj. Civil later turned her love for online blogging into a fruitful career in entertainment. The media maven has built up a platform that she continues to expand today, branching out into...

Mar 16, 2020