Have you ever watched a creator on Instagram whose Live is just as quality as cable television, if not even better? The tech giant’s “Creators” program now allows you to help chip in to pay what you believe their content deserves.
Hypebeast reports that U.S.-based Instagram users over the age of 18 with over 10,000 followers will be able to get paid for their Live content. In October, the new feature started out in its testing stage. Now, the rollout has reached 50,000 users and will continue to expand.
Followers can take their support of creators’ Instagram livestreams to a new level by purchasing badges in increments of $0.99, $1.99 and $4.99, according to the outlet. In gratitude for their support, badge owners will receive a thank you message in return, as well as their comments and questions will receive increased visibility for the duration of the Live. Creators can also keep track of their viewership as they’re provided with a list of badge owners for up to 90 days.
To secure the badges feature, eligible users can apply for it within the Instagram app. According to Creators’ Instagram post, eligibility requires for users to have a professional account — creator or business — and to meet Instagram’s partner and content monetization policies, along with their community guidelines.
Creators can check their Professional Dashboard for status updates on if they’re approved to monetize. Once they’re given the green light, setting up the feature for paid live streams can begin.
The company launched its Creators account in 2019 and has been testing out new tools ever since. In October, the company tested out branded content partnership features to help creators get discovered by brands, according to Instagram Blog.
“These brand-creator partnership tools are a big part of our ongoing commitment to help creators make a living on Instagram — whether they’re partnering with brands, earning money from advertising, getting support from their audience or earning bonuses directly from Instagram,” the company said in a blog post.