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If you’ve been tuned in to modern hip hop in the last few years, you’re likely already familiar with the prolific works of NBA YoungBoy. The artist, who is only 24-years-old at the time of this writing, first rose to prominence in 2015 and beyond, releasing numerous rap albums and mixtapes per year ever since. YoungBoy has also amassed quite a large following through viral marketing techniques. He’s earned a dedicated listenership of just under 16 million users on Spotify alone. This behind-the-mic success gives way to an impressive financial portfolio. Celebrity Net Worth estimates his full net worth to clock in at over $10 million. Despite these major successes, NBA YoungBoy’s career is mired by legal troubles and music industry drama, keeping him from reaching his full financial potential. In fact, the young rapper has spent a significant portion of his fame on house arrest while awaiting trial for numerous alleged crimes. The situation keeps him from capitalizing on the outlets...
LL Cool J’s mother played a crucial role in launching his career by investing in his music when he was faced with countless rejection. The rapper, born to Ondrea Smith in Bay Shore, NY, has released his 14th studio album, “The Force,” after a decade-long wait. Released Sept. 6, the project features 14 tracks, including “Post Modern,” which holds a significant line about his mother’s support that came from a tax refund. “My mother took her tax return and invested it. She bet it on her kid and look at what he did with it. 2,000 in ’84 that’s a 100,000 x multiple from keepin’ you on the floor,” he rapped. During an interview on the podcast “Sway In The Morning,” LL Cool J shared the backstory behind that line. He revealed his mother was not making a lot of money, so tax season was an exciting time for her as it led to extra earnings in her pocket when she received a refund. “Here’s this Black woman who worked really hard, who got a tax return — and just for the record — the majority of...
50 Cent is in no rush to join the billionaires club. His Empire The rapper-turned-entrepreneur has experienced massive success that dates back to his first studio album, “Get Rich or Die Tryin” in 2003. Living by example, 50 Cent’s empire has grown in numerous ways. With more than two decades in music and the entertainment sector, 50 Cent still collects major revenue as an artist. Business Insider reports 50 Cent said he earns between $900,000 and $1 million per show. This is without releasing an album since 2014. “I get the attention that I want from music when I want it,” 50 Cent said, according to the outlet. He has also diversified his portfolio through ventures including his premium wine and spirits company, Sire Spirits, which boasts several multi-year partnerships with NBA teams including the Sacramento Kings, Houston Rockets, and Indiana Pacers, among others. He has made some great business moves as well through investing, such as acquiring a minority stake in Vitaminwater,...
If you’re a rapper and you’re looking to secure the bag, endorsement deals are the way to go. But believe it or not, the concept of rappers getting endorsement deals is nowhere near a new concept. According to High Snobiety, the rappers of today can thank a legendary Hip-Hop group for securing the first-ever product endorsement deal in the rap industry, which kicked off the trend that’s still going strong today. “You’ll likely recall Run DMC’s third studio album, “Raising Hell,” which thrust the group into the American mainstream and forever linked the genre to their iconic style and affinity for the Three Stripes,” they said. “When the album was released in 1986, one track particularly stood out: “My Adidas.” The song was more than just a powerful co-sign — it would soon become the catalyst for rap’s first endorsement deal, setting the stage for a generation of new artists to follow suit.” Run-DMC may have been just the first of many rappers to secure the bag with endorsement deals...