Rap duo Krept and Konan are giving back to their community by opening a supermarket.
BBC reports the pair will open a 15,000 sq ft. supermarket in Croydon, a diverse area that includes Black and Asian populations, with the help of their business partner, Kaysor Ali.
“It’s an honor for us to partner up on this venture,” Krept and Konan said in a statement, per All HipHop. “We are all about representation in the community and finding solutions; we are all from underrepresented communities, so this is a perfect partnership. Saveways is game-changing for our community, and we are excited to bring this vision to life.”
Krept reflected on his personal connection to supermarkets, drawing on memories of his upbringing and the frequent need to visit multiple locations to shop for groceries — a reality that remains all too familiar for many in the South London town of Croydon.
“Having the experience of going shopping and having to go to multiple places, have to go here for my meat, here for my fruit and veg, and then for certain seasonings, I have to go here—not everything is in the major supermarkets,” Krept said. “They just have one world food aisles.”
Now, the duo can expand food needs as the Saveways supermarket is set to open on Feb. 1, 2025. The market will also feature products such as fresh fruit, halal meat, exotic fish, global produce, ethnic hair products, and cosmetics, according to All Hip Hop. Customers can also opt-in to purchase their groceries online, and the store will be available for delivery services such as Uber Eats, Deliveroo, and Just Eat.
“Saveways is more than just a supermarket, it’s a hub for the community, celebrating cultural diversity while setting a new standard for halal and world food retailing in the UK. The combination of scale, variety, quality, and modern convenience makes Saveways a landmark destination for both everyday shoppers and bulk buyers alike,” the duo said in a shared Instagram statement.
