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Are you struggling to get your graphic design business off the ground? It’s all in the strategy. No matter how great your graphic design skills are, you’ll need a solid plan if you want to see success. Here are some valuable tips to help you start a rewarding graphic design business that wows your clients. 1. CHOOSE YOUR TARGET MARKET Before you do anything, know who you’ll be selling your graphic design services to. For example, will you be targeting small businesses, corporations, or nonprofit organizations? Will you target clients based on industry (i.e. healthcare brands, tech companies, or pet businesses., etc.) There are so many possibilities when it comes to niching down your graphic design company to target specific clients. 2. DETERMINE YOUR OFFERING(S) The graphic design industry is very broad. So if you go into the industry with no clear vision of what you want to offer, you won’t be able to narrow down your target client. Don’t be afraid to specialize in a certain skill,...
Dantley Davis –– Vice President of Design and Research at Twitter –– was one of our speakers at AfroTech 2019. We sat down to talk to him about his life and what drives his work. Davis was born in Seoul, Korea, to an American Air Force member and a Korean woman. His father’s career as a crew chief for a fighter squadron would take him on frequent overseas assignments. On return from these trips, his father would bring back gifts like radios and other electronics from the countries he visited. At a young age, Davis started pulling the electronics apart and (mostly) successfully putting them back together. Seeking to nurture his son’s talents, his father bought him a computer at eight-years-old. On that computer, Davis taught himself how to program in Visual Basic and played PC video games. Over the next few years, the computer became his primary hobby. He would often crack the copy protection of PC video games to share with his friends, and he learned Photoshop so he could modify the...