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LL Cool J’s mother played a crucial role in launching his career by investing in his music when he was faced with countless rejection. The rapper, born to Ondrea Smith in Bay Shore, NY, has released his 14th studio album, “The Force,” after a decade-long wait. Released Sept. 6, the project features 14 tracks, including “Post Modern,” which holds a significant line about his mother’s support that came from a tax refund. “My mother took her tax return and invested it. She bet it on her kid and look at what he did with it. 2,000 in ’84 that’s a 100,000 x multiple from keepin’ you on the floor,” he rapped. During an interview on the podcast “Sway In The Morning,” LL Cool J shared the backstory behind that line. He revealed his mother was not making a lot of money, so tax season was an exciting time for her as it led to extra earnings in her pocket when she received a refund. “Here’s this Black woman who worked really hard, who got a tax return — and just for the record — the majority of...
Embracing technology has helped Tems evolve her artistry. Born Temilade Openiyi in Lagos, Nigeria, the Afrobeats R&B star had a deep passion for music from a young age — even joining a choir as a teenager — and recognized the art of making music was always more than just a side interest for her. “The way I love music, the way I loved writing and making music, producing, it was more than a hobby,” Tems expresses on “The Breakfast Club” podcast. “It’s just something that I just genuinely enjoyed. I didn’t expect ever to make anything from it. I was just like, ‘Yeah I could do this all day. If I can get a job to sustain me, and I’ll just be doing this all day.’ Literally that was my mindset.” Tems’ fire for music followed her in higher learning. She attended Monash South Africa, a university in Johannesburg, South Africa, GQ reports. In her dorm room, she continued to write songs and relied on YouTube to learn how to make beats. She also used Logic software to record and produce....
Method Man has hesitations around the use of Artificial Intelligence (AI). During an interview on Hot97, the rap artist had several reasons for his heart posture toward the technology. One of his reasons include Drake’s single “Taylor Made Freestyle,” which was a shot at Compton’s Kendrick Lamar. It also featured AI-generated audio using the lyrics of the late Tupac Shakur and Snoop Dogg. “Kendrick we need ya, the West Coast savior/Engraving your name in some Hip-Hop history/If you deal with this viciously … Call him a b-tch for me/Talk about him liking young girls as a gift for me,” a AI-generated Tupac Shakur lyric read at the song’s intro, per Rolling Stone. The song was later removed by Drake after Shakur’s estate stated they were willing to move forward with legal action, per NBC News. Method Man expresses the song is one of the reasons he is raising an eyebrow toward AI. He also mentions challenges around intellectual property (IP) and streaming, which he says complicate...
Pusha T may be steadfast in the music business but has adopted a “business-first” mindset. As AFROTECH™ previously reported, the Virginia-born rapper has made some wise decisions over the years, investing in his friend’s company, Caring Hands Medical Transportation, which has proven to be “lucrative and fulfilling,” according to a 2022 interview on “The Breakfast Club.” “That business is like 25 vans strong running through seven cities [in Viriginia]. It’s called Caring Hands Medical Transportation. It has helped my mother, sick cousins, family members, and friends,” Pusha T said during a conversation on “Assets Over Liabilities.” In 2022, the rapper turned a supposedly sour business decision with McDonald’s into a vital learning lesson that benefited him while working with another fast food chain. Alongside Pharrell Williams, Justin Timberlake, and Pusha T’s brother No Malice, he claims they reportedly wrote the McDonald’s “I’m Lovin’ It” jingle in 2003, noted Rolling Stone. Pusha...
Gunna continues to pour into the Georgia community. As previously reported by AFROTECH™, rapper Gunna, born Sergio Giavanni Kitchens in College Park, GA, has proven to have an affinity for the state by engaging in philanthropic efforts such as launching a free grocery store for his former middle school (McNair Middle School) with the support of Goodr Founder Jasmine Crowe in 2021. He also provided Gunna’s Drip Closet, an in-school clothing store that makes all items available free of charge. Improving the standard of living for those in Georgia is still a priority for the rapper. According to a press release shared with AFROTECH™, he has partnered with Black Music Action Coalition (BMAC) to launch the Gunna x BMAC 30349 Guaranteed Income Program. It will benefit the lives of 30 families per month residing in the 30349 zip code of South Fulton, GA, by allocating $1,000 monthly stipends for a year that will be supported through a $500,000 commitment. Beyond financial assistance,...
New changes are underway at Roc Nation to empower independent artists. According to a news release, Jay-Z’s label has merged its Roc Nation Label and Equity Distribution (EQ) divisions to form ROC Nation distribution, with plans for it to bolster artists by giving them greater freedoms across technology and the music business. “The formation of ROC Nation distribution is a natural transition in the music space,” the press release states. “The mission is to support and empower independent artists while providing them the tools and services to distribute their music. All artists signed to Roc Nation Label will join and benefit from the new ROC Nation distribution structure.” Variety reports the distribution segment was established in 2019 and is being led by President Krystian Santini. The segment allowed artists to maintain ownership of their masters, and it will continue with an artist services division that includes marketing, publishing administration, and data analytics available...
Beyoncé generated significant gains for a major technology company. The release of “Cowboy Carter” led to a boost for Sony. The album was released on March 29, 2024, in partnership with Beyoncé’s Parkwood Entertainment and Columbia Records. The album featured 27 songs, including “Blackbiird,” “16 Carriages,” “Jolene,” and “Levii’s Jeans.” View this post on Instagram A post shared by Beyoncé (@beyonce) As a Houston, TX native, Beyoncé reflected on the album’s creation in an Instagram post, writing,” This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical...
Rene McLean, partner and founding advisor at Influence Media Partners, has a new music venture to share. Influence Media and McLean have announced SLANG, a new independent front line label under the music and entertainment company, according to a press release shared with AFROTECH™. One of the label’s first signees is Will Smith. Prior to the announcement, the winner of both Grammy and Academy awards debuted his single “You Can Make It,” featuring Fridayy and Sunday Service Choir, at the 2024 BET Awards, per Variety. Marking Smith’s first time performing at the award show, he was joined by Kirk Franklin, Chandler Moore, and Sunday Service Choir. “Through some of my darkest moments, music has always been there for me – to lift me and help me grow. It’s my humble wish that it can do the same for you and bring you all the joy and light you deserve,” Smith wrote in an Instagram post ahead of dropping the single, according to Variety. Along with Smith, SLANG’s roster includes...
Storytelling uses a plethora of mediums, and animation is one of them. During the 2023 AFROTECH ™ Conference, director and animator Chaz Bottoms and singer Dawn Richard led a session called “World Builders: The New Storytelling Frontier” to discuss how the technologies within the animation industry are creating revolutionary ways for people to tell stories. In their respective career journeys, Bottoms founded CBA Studios — one of the few Black-founded animation studios globally — and has worked with companies such as Disney, Hulu, and Adult Swim, per Forbes. Aside from Richard’s music career, she has a passion for animation. She created a comic book series called “Danity Kane” and works with Adult Swim as a creative consultant, as AFROTECH ™ previously reported, to amplify and create opportunities for Black animators in the space. “We are a beautiful people to draw, but we are a difficult people to draw in the sense that for people who aren’t us, they don’t know what they’re doing,”...
Mike Will Made-It has revealed that he did not understand how to make money from music when he first entered the industry. The producer, born Michael Len Williams II, behind some of this generation’s top hits, fell into music by playing on a keyboard owned by his sister, Chonte. He created beats with his father, former IBM computer engineer Michael Len Williams Sr., Forbes reported. He later learned to play the saxophone, and by his early teens, his father bought him a $600 Korg Electribe drum machine. “Inquisitive kid,” Michael Sr. said of his son, per Forbes. “He wanted to know everything.” After one semester at Georgia State, he convinced his father he could put school on the back burner to pursue a career in the music business as a producer. Mike Will Made-It recalls having no footing in his early days in Atlanta’s underground. He also had no management at the time, even during a breakout time for him thanks to producing singles including “Bandz a Make Her Dance” by Juicy J, “No...
Manifested in his nickname, Michael Williams quite literally made it. The producer, known professionally as Mike Will Made-It, started his career in Atlanta’s underground. His journey led him to work on hits like Rihanna’s “Pour It Up,” Beyoncé’s “Formation,” and Kendrick Lamar’s “Humble.” In 2013, he took greater control by launching Ear Drummer Records and signed the label to Interscope Records. The label birthed the Hip-Hop duo Rae Sremmurd, and he helped produce their singles “No Flex Zone” and “Black Beatles.” Today, Mike Will Made-It can see how he “made it” from his earnings. He estimates he’s made $40 million within the last two years thanks to his music production catalog and publishing fees, notes Forbes. “I’m great,” Mike Will Made-It told Forbes. “I’m in a position I never imagined.” With his multi-million-dollar fortune, he has invested in Atlanta, Georgia, real estate. In 2017, he opened The Wxllxm Culture Center after purchasing a warehouse located on Joseph Lowery NW...
Lucky Daye hit rock bottom before finding fame. According to Vice, the New Orleans, LA, native, who lived through Hurricane Katrina, uprooted his life to live in Tyler, TX. In his earlier years, he attended a church that discouraged secular music and enforced strict rules on singing only church hymns and nursery rhymes. Daye also mentioned that the church was an environment that reportedly used harsh discipline toward children in the congregation. His mother would later leave the church and brought his family into various organizations in search of a new church home. Daye would later choose Christianity through new eyes, which separated him further from his family before the 400-mile trip to Tyler. “I went [to church] and said, ‘I know I’m supposed to sing, but God is telling me that this is not what I’m supposed to be doing,'” he explained. I left and never went back to [that] church. They never talked to me again. My grandma, my mama, my uncle—none of them. Nobody talked to me....
Fantasia Barrino had to answer to Uncle Sam and almost lost her home in the process. As AFROTECH™ previously reported, the singer had vocalized her financial troubles that followed her “America Idol” win in 2004. She was sued by her father two years later and had difficulties with money management and understanding contracts. “It wasn’t easy,” she told PEOPLE. “I lost a lot. I lost everything.” Barrino’s circumstances almost even cost her the mansion she had been living in with her family in North Carolina, according to Forbes. She was served by the court for the first time due to owing $1 million in taxes, and her home could have been put up for auction as a result. “I had a bunch of people on my team who said ‘hey we’re handling all the business,'” she shared during ForbesBLK Summit 2024. “I look up and I owe a million dollars in taxes. So, because of that my lawyer didn’t show up to court, and then they put my house up for auction.” She continued, “I get a knock at the door, and...
Jay-Z intervened to help Hit-Boy out of a music deal he signed when he was a 19. During an interview on “The Shop” podcast, Hit-Boy, born Chauncey Alexander Hollis Jr., reflects on an ongoing deal with Universal Music Group. When he first signed with the record label in 2007 a $50,000 check sounded like a must-have opportunity at the time, he says. He had come from a home where his father had lived in prison for most of his life and his teen mother was not financially stable. It was Hit-Boy’s upbringing that pushed him to set higher goals for himself. “I never really had the sh-t I wanted. I always had what I needed, you know what I mean? Something to eat, place to stay, but I wanted more for myself,” he explained on “The Shop.” “So, you know, just like, I took that opportunity and didn’t know, didn’t have the guidance, didn’t have those figures around me to tell me like, ‘Nah, they got you locked in this for a long time.'” The deal would be “the worst publishing contract” Hit-Boy’s...
A conversation with Beyoncé inspired Megan Thee Stallion’s latest business venture. Launching A Tequila Brand In April 2024, Megan Thee Stallion, the rapper born Megan Jovon Ruth Pete, announced plans to launch her own tequila brand during Adweek’s Social Media Week (SMW). She will be part of the $2.5 trillion spirits industry, which will reportedly reach $5.7 trillion by 2032, per Fortune Business Insights. During Adweek’s SMW, Megan Thee Stallion also revealed that she was working on bringing new music. “I create the things that I want to see. I don’t create things for other people to like them,” she said, per Essence. “I create the music I want to hear, I go and do my own thing and stay true to me.” In May 2024, the “Savage” rapper embarked on the Hot Girl Summer arena tour featuring GloRilla. During the tour’s visit to Chicago, IL, Megan Thee Stallion gave fans an exclusive first taste of her tequila brand, per a May 19 Instagram post. She has yet to reveal other details about...