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As Kendrick Lamar prepares to take center stage at Super Bowl LIX, alongside SZA, keep a close eye on the production. View this post on Instagram A post shared by Apple Music (@applemusic) It will all be spearheaded by Lamar’s agency pgLang, which embraces creators from authors, film and television directors, producers, musicians , and more who are aligned in the vision to produce “quality” and “unconventional concepts,” its website mentions. Currently, 30 individuals and five executives are on board the pglang team, and they will have a hand in Super Bowl LIX — held Sunday, Feb. 9, 2025, in New Orleans, LA — working on edits, production, stage design, sound tech, and more. During a press conference with Apple Music, the Super Bowl’s main sponsor since 2022, Lamar highlighted the importance of pgLang’s team, giving them their flowers and acknowledging that their collective efforts are what made it all possible for the show to reach its finish line. “Shout out to pgLang…That’s my...
Lil Yachty always knew he would be able to get rich with rap. The artist took a blast to the past on Shannon Sharpe’s “Club Shay Shay” podcast. Before betting fully on his music dreams and dropping out of college in the process, he worked several job. His mother, a businesswoman , instilled in him the importance of education and working. “My mother’s from a different time period than me as to where, like you know, her parents worked in steel mills, you know, and they instilled college in her. She’s from Gary, IN, so all she knew was a degree career,” he said on the podcast. “So, I’m like ‘I’m going to be rich off rap,’ and I’m from a little suburban area outside Atlanta (GA), where no one was famous, right. It was low to middle income. It was just regular, right. So, she’s like, ‘You got like a one-in-a-million chance.'” At 15, Lil Yachty worked at McDonald’s as a cook, and a year later he spent a month working at Six Flags amusement park during its Fright Fest. He also altered...
GloRilla once admitted that she plans to become a billionaire and continues to progress towards this milestone. The Memphis-born rapper has remained the talk of the town, lighting up the charts through hit singles that include “TGIF” and “WHATCHU KNO ABOUT ME” and what started it all, “F.N.F.” released in 2022. “It mean a lot to be able to be a a voice for my city,” she said during an interview with AFROTECH™. Before the artist’s journey kicked into gear, she worked overtime to make her dreams a reality. Working at jobs such as Nike and FedEx with little to no energy, she remained optimistic the grind would pay off, and it has. “I was doing 12 hours at Nike and maybe seven to eight hours at FedEx. And I was just doing all that to sponsor my rapid career so I could be able to pay for videos and studio time,” she explained. In 2022, GloRilla signed to Yo Gotti’s label Collective Music Group. He has remained a constant supporter in her journey as an artist and in business. As AFROTECH™...
Hip-Hop icon RAKIM is aligning himself with artificial intelligence (AI). According to a news release, the rapper, who released the studio album “G.O.D.’s Network” in 2024, is now the founder of the fintech platform Notes Technology, which will benefit artists by providing them access to loan and credit providers to fund creative projects, AI-powered education around financial literacy and entrepreneurship, and fintech tools to manage capital and income. By merging music, finance, and technology, Notes seeks to empower artists with the tools they need to succeed and maintain control over their careers. “With Notes, getting ‘paid in full’ is beyond just the money, it’s also about the knowledge and understanding of the urban music game from a position of being conscious of how it all works as a business, and how to leverage that to thrive and succeed as independent urban music artists and creators,” RAKIM said in a statement shared on the company website. Notes Technology’s other...
Jay-Z will be launching a groundbreaking partnership, marking a first in the United States. Billboard reports that Jay-Z’s Roc Nation, a full-service entertainment company, has partnered with South Korean fintech company Musicow to introduce “the first Music Equity Service Provider in the United States.” This will give U.S.-based music fans a rare opportunity to obtain partial ownership of songs created by their favorite artists, while also earning a share of the revenue generated from sales. This will be made possible by giving artists the ability to fractionalize their royalty revenue and sell shares of their tracks to individual investors, creating an all-around win for everyone involved. “The music industry is evolving into a shared ecosystem where fans and creators can earn together,” Roc Nation Vice Chairman Jay Brown said in an interview with Billboard. “Our mission is not only to support and empower artists by providing the tools and services they need to build a better...
Entertainer Jason Derulo is forging a deeper connection with will.i.am that extends beyond their shared passion for music. The pair are working together on the technology front, in alignment with their individual ambitions within the space over the years. Derulo has made several investments in the tech space. He participated in a funding round for Moonpay — a fintech company that allows users to quickly buy and sell cryptocurrency — which amounted to $87 million in 2022, along with other investors such as Brent Faiyaz , Snoop Dogg, Drake, Lil Baby, and Lil Durk, its website lists. Derulo also joined a $40 million funding round for Christian app Glorify in 2021, according to a news release, and is an investor in blockchain-enabled music platform Audius. Derulo is an advocate for artificial intelligence (AI) within artistry as well. He sees it as a helpful tool. “When it is good enough, I will embrace it because I just feel like with my wealth of knowledge of music I can utilize...
Lupe Fiasco is stepping into academia to share his insights on rap! The artist, born Wasalu Muhammad Jaco, announced on Instagram that he will join Johns Hopkins University’s Peabody Institute this fall as a professor for its four-year Hip Hop degree program. The program is led by Hip-Hop producer Wendel Patrick, who serves as an associate professor of music engineering and technology at the Peabody Conservatory. “Thrilled to share that I’ll be joining the faculty at the prestigious Johns Hopkins University’s Peabody Institute in Fall 2025 as a Distinguished Visiting Professor,” Lupe Fiasco wrote on Instagram. The rapper behind “The Show Goes On” later added, “The @peabodyinstitute is one of the oldest music conservatories in America. World renowned for its rigorous training and for producing some of the world’s greatest musicians, and I’m honored to contribute to this legacy doing what I love most, Rap.” As for what students can expect, the course will include lessons with a...
Janet Jackson is returning to the stage for another Las Vegas, NV, residency, bringing her timeless talent back to Sin City once again! The artist captivated fans in 2019 during her Metamorphosis residency at Las Vegas’s Park Theater. According to Billboard, Jackson sold over 4,000 tickets per night, with a total of 76,813 tickets sold, generating $13 million in earnings. More than five years following the successful tenure, fans will be able to sing along to more of Jackson’s hits in light of her second residency, which kickstarted at Resorts World Theatre on Dec. 30, 2024, with a sold-out crowd, notes KSNV. “So excited to be back in Las Vegas with the new residency starting December 30th of this year, and moving into the new year 2025. Please join us. We cannot wait to perform for you. We cannot wait to see you. See you soon,” Jackson told fans on Instagram. View this post on Instagram A post shared by Janet Jackson (@janetjackson) According to Vibe News, Bobby Reynolds, senior...
Tobe Nwigwe’s investments in himself and his savvy networking have paid off immensely. At Art Basel Miami, the artist and fashion designer took part in a panel discussion, reflecting on his journey so far, moderated by “Earn Your Leisure” podcast hosts Rashad Bilal and Troy Millings. He shared a memorable story about invest ing in his own artistry by funding a feature with Pharrell Williams , who was already a fan of his work. “Pharrell charged a lot of money for his beats. It costs a lot of money. So when he hit me up and was like, ‘Yo, I love what you’re doing.’ I was like, ‘Man, appreciate it.’ He was like ‘Man, the industry been waiting on somebody like you.’ I was like ‘ Man thank you, man.’ He was like , ‘It’d be honor if you could come up to Miami ‘ and we met Pharrell,” Nwigwe said on the panel. Photo Credit: Earn Your Leisure Their collaboration resulted, and as part of the agreement, Nwigwe received an invoice for the feature — a testament to the professional exchange that...
Dr. Dre had his doubts about Snoop Dogg securing ownership of Death Row Records. Both Hip-Hop artists and businessmen were signed to the label in the ’90s before parting ways. Snoop Dogg’s decision to leave the label in 1997 was difficult, as he faced consecutive challenges. “See, that’s what you gotta understand. Ni–as broke my spirit,” he explained on the “The 85 South Comedy Show” podcast. “They broke me, man. They broke my spirit. Look, ‘Doggystyle,’ workin’ on [The] Doggfather, win my murder case, Dre leaves, Tupac get killed, Suge going to jail, Death Row want to kill me. That’s all in the same year.” Fast-forward to 2022, and Snoop Dogg reclaimed his time, returning to the label not as an artist but as an owner. As AFROTECH™ previously reported, he acquired Death Row Records from the Blackstone-controlled MNRK Music Group. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely...
Wiz Khalifa views his decision to sell a portion of his catalog as a sound business move. In July 2023, the artist sold a portion of his music and publishing assets to HarbourView Equity Partners, a global alternative asset management company, according to a press release. The sale included hit singles such as “See You Again,” “Black & Yellow,” and “The Thrill.” “Wiz Khalifa has already made a profound impact on culture as a musician, executive, media visionary, and creative force. We celebrate his talent and creativity and are thrilled to welcome him and Taylor Gang to the HarbourView family today,” said Sherrese Clarke Soares, Founder and CEO of HarbourView, in a news release. Khalifa commented: “Sherrese and HarbourView truly understand the value of music and artistry. We are excited to partner with them as they continue to build a dynamic media company that is in line with the values and goals we all have here at Taylor Gang.” More than a year after the transaction, he explained...
50 Cent is known for his forward-thinking, so was he ahead of the curve with Bitcoin? In 2014, it was said he was one of the first to embrace cryptocurrency in the music industry by TMZ. He agreed to accept B itcoin as payment for the album sales of “Animal Ambition,” NPR reported. He was driven by a desire to “stay with [the] times,” mentioned CNBC. At the time it was said 50 Cent had received nearly 700 bitcoins, placing its value at more than $400,000. By 2018, Bitcoin’s value had reportedly surged and the bitcoin was worth between $10,000 to $12,000 per coin. This increase brought the estimated value of 50 Cent’s 700 Bitcoin to a range between $7 million and $8.5 million. “Not Bad for a kid from South Side, I’m so proud of me,” 50 Cent wrote in a now-deleted Instagram post, according to CNBC. “I’m a keep it real. I forgot I did that sh-t.” While Bitcoin’s worth was impressive at the time, its value has grown since. Benzinga reported that bitcoin’s value soared to $68,973 by...
Several salon owners have been awarded a grant from Beyoncé. As AFROTECH™ previously reported, the singer’s BeyGood foundation, in collaboration with her newly launched haircare line, Cécred, established a $500,000 annual fund. The initiative supports hairstylists in Atlanta, GA; Chicago, IL; Houston, TX; Los Angeles, CA; and New Jersey who meet specified criteria: They must be licensed for at least two years; have been in business for a minimum of one year; lease or own a suite, booth, or chair; and face financial hardship, according to the foundation’s website. Additionally, the fund includes a $10,000 scholarship opportunity for five cosmetology schools in the aforementioned markets. “Fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry is deeply important to us,” BeyGood commented on its website. “That’s why we’re partnering with Cécred to create the Cécred x BeyGOOD Fund, which celebrates the influence professional stylists have...
Despite releasing three albums, Common found himself struggling to sustain his music career. The rapper’s career took off in Chicago, IL, in the ’90s. He released three albums during this decade: “Can I Borrow a Dollar?” (1992); “Resurrection” (1994); and “One Day It’ll All Make Sense” (1997). Common explains that his first album received limited attention and credits his second album with putting him on the radar of some of the industry’s greats. “I remember Biggie doing one of those promos for me, being like ‘Yo this I wish this kid was from Brooklyn.’ I remember seeing Nas, and he was like ‘Keep doing your thing,” Common recalled on the “Earn Your Leisure” podcast hosted by Rashad Bilal and Troy Millings. The rapper also opened up about the challenges he faced in the music industry early in his career, which caused him to question whether it was a sustainable path. “It was hard being in Chicago and trying to get even signed or get heard… I still wasn’t planted in the industry. I...
Despite earning millions, Lil Baby did not pay taxes for his first two years in the music industry. The Atlanta, GA-born rapper, known for chart-topping hits like “Drip Too Hard” and “We Paid,” appeared on the “A Safe Place Podcast,” hosted by Yachty, and discussed the financial learning curve. While he acknowledged having some understanding of investing and saving, he was unaware of the importance of taxes when he first entered the industry. His debut album, released in 2018 under Quality Control Music, marked the beginning of his rise to stardom. “I done got over $100 million from labels and deals. Not one time nobody still haven’t told me how to pay my taxes. Nobody even never told me pay my taxes,” Lil Baby explained on the podcast. “I always knew from growing up, like from being around, I heard people have tax problems, people don’t pay their taxes. I was doing it so wrong, my first tax bills was so high ’cause I was on some hustling sh-t like saving all my money. The more...